| Year | Year to Year Comparison | ** National Contribution |
|---|---|---|
| 2010: | * 1.72% | * 0.00% |
| 2009: | 27.59% | 0.04% |
| 2008: | 22.41% | 0.03% |
| 2007: | 10.35% | 0.01% |
| 2006: | 8.62% | 0.01% |
| 2005: | 8.62% | 0.01% |
| 2004: | 1.72% | 0.00% |
| 2003: | 10.35% | 0.01% |
| 2002: | 8.62% | 0.01% |
The graph below displays the volumes of applications received by CanEquity in each month for all years combined. The busiest months for mortgages from Cold Lake occur during our second quarter (represented by the green bars) with 36.21% while our slowest is the fourth quarter (represented by the red bars) with 17.24%.
| Rank | Month | Percentage of Inquiries | |
|---|---|---|---|
| 1: | May: | 17.2% | |
| 2: | April: | 15.5% | |
| 3: | January: | 10.3% | |
| 4: | July: | 8.6% | |
| 5: | March: | 8.6% | |
| 6: | August: | 8.6% | |
| 7: | November: | 6.9% | |
| 8: | February: | 6.9% | |
| 9: | October: | 6.9% | |
| 10: | December: | 3.5% | |
| 11: | June: | 3.5% | |
| 12: | September: | 3.5% |

The bar graph listed below compares the busy days for online inquiries that were received by the CanEquity web site. Each day is a representation of the combined 6-year total of all instances of that day. In Cold Lake the busiest day of the week, with 20.69% of all inquiries, is Friday. In comparison, Sunday's are the slowest day with only 6.90% of all inquiries.
| Rank | Day of the Week | Percentage of Inquiries | |
|---|---|---|---|
| 1: | Friday: | 20.7% | |
| 2: | Tuesday: | 19.0% | |
| 3: | Monday: | 13.8% | |
| 4: | Wednesday: | 13.8% | |
| 5: | Thursday: | 13.8% | |
| 6: | Saturday: | 12.1% | |
| 7: | Sunday: | 6.9% |

Mortgage inquiries are received 24 hours a day via our web site. The graph shown below represents the busy hours in the day. The data is taken from all days of all years. Only 24.1% of all mortgages are received before noon, while 74.1% arrive in the afternoon.
| Time Period (24 Hour) | Percentage of Inquiries |
|---|---|
| 00:00 to 00:59: | 1.7% |
| 03:00 to 03:59: | 1.7% |
| 06:00 to 06:59: | 1.7% |
| 09:00 to 09:59: | 3.4% |
| 10:00 to 10:59: | 5.2% |
| 11:00 to 11:59: | 12.1% |
| 12:00 to 12:59: | 6.9% |
| 13:00 to 13:59: | 6.9% |
| 14:00 to 14:59: | 3.4% |
| 15:00 to 15:59: | 12.1% |
| 16:00 to 16:59: | 13.8% |
| 17:00 to 17:59: | 8.6% |
| 18:00 to 18:59: | 3.4% |
| 19:00 to 19:59: | 3.4% |
| 20:00 to 20:59: | 6.9% |
| 21:00 to 21:59: | 1.7% |
| 22:00 to 22:59: | 3.4% |
| 23:00 to 23:59: | 3.4% |

| Online Mortgage Origination for the Province of | Percentage of applications |
|---|---|
| Alberta: | 21.14% |
| British Columbia: | 10.92% |
| Manitoba: | 2.10% |
| New Brunswick: | 2.10% |
| Newfoundland and Labrador: | 1.14% |
| Nova Scotia: | 2.89% |
| Northwest Territories: | 0.31% |
| Nunavut: | 0.09% |
| Ontario: | 48.84% |
| Prince Edward Island: | 0.43% |
| Quebec: | 4.05% |
| Saskatchewan: | 5.08% |
| Yukon Territories: | 0.25% |

| Location | Contribution | |
|---|---|---|
| 011: | OKOTOKS, AB | 0.223% |
| 012: | SPRUCE GROVE, AB | 0.213% |
| 013: | BROOKS, AB | 0.201% |
| 014: | WHITECOURT, AB | 0.153% |
| 015: | STONY PLAIN, AB | 0.144% |
| 016: | COLD LAKE, AB | 0.139% |
| 017: | SYLVAN LAKE, AB | 0.120% |
| 018: | EDSON, AB | 0.117% |
| 019: | WETASKIWIN, AB | 0.115% |
| 020: | STRATHMORE, AB | 0.108% |
| 021: | LLOYDMINSTER, AB | 0.105% |
| Mortgage Application Form Type | Percentage of Inquiries | |
|---|---|---|
| Qualification: | 24.1% | |
| First-time Buyer: | 24.1% | |
| No Money Down: | 19.0% | |
| Refinance: | 15.5% | |
| Renewal: | 8.6% | |
| Purchase: | 5.2% | |
| Home Renovation: | 1.7% | |
| Long Term Fixed: | 1.7% | |
| Total Application Types Found: 8 | ||

Average age: 34
Oldest age: 59
Youngest age: 21
The amounts shown below represent the average income of applicants living in Cold Lake who have submitted an inquiry using the online application located at the CanEquity web site.
| Average annual gross income for | |
|---|---|
| mortgage applicants in Cold Lake: | $58,114.59 |
| applicants within all of Canada: | $58,448.42 |
| Difference: | ($333.83) |
| mortgage co-applicants in Cold Lake: | $36,547.33 |
| co-applicants within all of Canada: | $41,110.46 |
| Difference: | ($4,563.12) |
The chart and pie-graph below depicts the residential status of people living in Cold Lake who have applied for a home loan using CanEquity's online mortgage application.
| Residential Status of Mortgage Applicant | Percentage of Inquiries | |
|---|---|---|
| Rent: | 62.1% | |
| Own: | 27.6% | |
| No Comment: | 10.3% |

The following pie chart represents the marital status of applicants from Cold Lake, Alberta using the mortgage application located at the CanEquity web site. In Cold Lake, over 68% of the mortgage applicants are living with someone, while only 31% are not married or separated.
| Marital Status of Mortgage Applicant | Percentage of Inquiries | |
|---|---|---|
| Married: | 56.9% | |
| Single: | 25.9% | |
| Common-law: | 12.1% | |
| Divorced: | 5.2% |
