| Year | Year to Year Comparison | ** National Contribution |
|---|---|---|
| 2011: | 16.48% | 0.03% |
| 2010: | 20.88% | 0.04% |
| 2009: | 17.58% | 0.03% |
| 2008: | 14.29% | 0.03% |
| 2007: | 6.59% | 0.01% |
| 2006: | 5.50% | 0.01% |
| 2005: | 5.50% | 0.01% |
| 2004: | 1.10% | 0.00% |
| 2003: | 6.59% | 0.01% |
| 2002: | 5.50% | 0.01% |
This graph displays the volumes of Web applications received by CanEquity in each month for all years combined. The busiest months for mortgages from Cold Lake happen to occur during our second quarter (represented by the green bars) with 40.66% while our slowest is the fourth quarter (represented by the red bars) with 16.48%.
| Rank | Month | Percentage of Inquiries | |
|---|---|---|---|
| 1: | April: | 19.8% | |
| 2: | May: | 14.3% | |
| 3: | July: | 8.8% | |
| 4: | March: | 8.8% | |
| 5: | October: | 8.8% | |
| 6: | February: | 7.7% | |
| 7: | August: | 7.7% | |
| 8: | January: | 6.6% | |
| 9: | June: | 6.6% | |
| 10: | November: | 4.4% | |
| 11: | December: | 3.3% | |
| 12: | September: | 3.3% |

The bar graph below shows the busy days for Internet applications that were received by CanEquity's web site. Each day is a total combined representation of the last 5 years of all occurrences of that day. In Cold Lake the busiest day of the week, with 17.58% of all submissions, is Wednesday. In comparison, Saturday's are the slowest day with only 10.99% of all inquiries.
| Rank | Day of the Week | Percentage of Inquiries | |
|---|---|---|---|
| 1: | Wednesday: | 17.6% | |
| 2: | Tuesday: | 16.5% | |
| 3: | Monday: | 15.4% | |
| 4: | Friday: | 15.4% | |
| 5: | Thursday: | 13.2% | |
| 6: | Sunday: | 11.0% | |
| 7: | Saturday: | 11.0% |

Inquiries are received 24 hours a day via our web site. The graph shown below represents the peak hours in the day. The data is taken from all days of all years. Only 24.2% of all mortgages are received before noon, while 72.5% arrive in the afternoon.
| Time Period (24 Hour) | Percentage of Inquiries |
|---|---|
| 00:00 to 00:59: | 2.2% |
| 02:00 to 02:59: | 1.1% |
| 03:00 to 03:59: | 1.1% |
| 06:00 to 06:59: | 1.1% |
| 08:00 to 08:59: | 2.2% |
| 09:00 to 09:59: | 4.4% |
| 10:00 to 10:59: | 6.6% |
| 11:00 to 11:59: | 8.8% |
| 12:00 to 12:59: | 6.6% |
| 13:00 to 13:59: | 7.7% |
| 14:00 to 14:59: | 6.6% |
| 15:00 to 15:59: | 8.8% |
| 16:00 to 16:59: | 8.8% |
| 17:00 to 17:59: | 7.7% |
| 18:00 to 18:59: | 2.2% |
| 19:00 to 19:59: | 3.3% |
| 20:00 to 20:59: | 8.8% |
| 21:00 to 21:59: | 3.3% |
| 22:00 to 22:59: | 4.4% |
| 23:00 to 23:59: | 4.4% |

| Online Mortgage Origination for the Province of | Percentage of applications |
|---|---|
| Alberta: | 20.94% |
| British Columbia: | 10.57% |
| Manitoba: | 2.06% |
| New Brunswick: | 2.43% |
| Newfoundland and Labrador: | 1.25% |
| Nova Scotia: | 3.28% |
| Northwest Territories: | 0.40% |
| Nunavut: | 0.10% |
| Ontario: | 48.07% |
| Prince Edward Island: | 0.53% |
| Quebec: | 3.97% |
| Saskatchewan: | 4.94% |
| Yukon Territories: | 0.41% |

| Location | Contribution | |
|---|---|---|
| 009: | ST ALBERT, AB | 0.323% |
| 010: | MEDICINE HAT, AB | 0.296% |
| 011: | AIRDRIE, AB | 0.291% |
| 012: | SPRUCE GROVE, AB | 0.221% |
| 013: | BROOKS, AB | 0.189% |
| 014: | COLD LAKE, AB | 0.172% |
| 015: | WHITECOURT, AB | 0.151% |
| 016: | STONY PLAIN, AB | 0.147% |
| 017: | LLOYDMINSTER, AB | 0.121% |
| 018: | EDSON, AB | 0.115% |
| 019: | LEDUC, AB | 0.113% |
| Mortgage Application Form Type | Percentage of Inquiries | |
|---|---|---|
| Qualification: | 23.1% | |
| First-time Buyer: | 23.1% | |
| No Money Down: | 22.0% | |
| Refinance: | 12.1% | |
| Purchase: | 9.9% | |
| Renewal: | 6.6% | |
| Low Doc: | 1.1% | |
| Long Term Fixed: | 1.1% | |
| Home Renovation: | 1.1% | |
| Total Application Types Found: 9 | ||

Average age: 33
Oldest age: 59
Youngest age: 20
The following depicts the average income of applicants living in Cold Lake who have applied for a home loan using the pre-approval application on the CanEquity Mortgage web site.
| Average annual gross income for | |
|---|---|
| mortgage applicants in Cold Lake: | $57,998.97 |
| applicants within all of Canada: | $59,498.47 |
| Difference: | ($1,499.50) |
| mortgage co-applicants in Cold Lake: | $35,340.97 |
| co-applicants within all of Canada: | $42,403.13 |
| Difference: | ($7,062.16) |
The information shown below represents the residential status of people living in Cold Lake who have applied for a mortgage using the pre-approval application on the CanEquity Mortgage web site.
| Residential Status of Mortgage Applicant | Percentage of Inquiries | |
|---|---|---|
| Rent: | 70.3% | |
| Own: | 23.1% | |
| No Comment: | 6.6% |

The following pie chart represents the marital status of applicants from Cold Lake, Alberta using the online mortgage application found on the CanEquity Mortgage web site. In Cold Lake, approximately 64% of the mortgage applicants are living common-law or married, while only 35% are not married or separated.
| Marital Status of Mortgage Applicant | Percentage of Inquiries | |
|---|---|---|
| Married: | 46.2% | |
| Single: | 29.7% | |
| Common-law: | 18.7% | |
| Divorced: | 4.4% | |
| Separated: | 1.1% |
