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| Year | Year to Year Comparison | ** National Contribution |
|---|---|---|
| 2008: | * 12.31% | * 0.05% |
| 2007: | 20.77% | 0.09% |
| 2006: | 18.46% | 0.08% |
| 2005: | 11.54% | 0.05% |
| 2004: | 15.39% | 0.07% |
| 2003: | 8.46% | 0.04% |
| 2002: | 13.08% | 0.06% |
The following bar graph represents the volumes of mortgage applications received by CanEquity in each month for all years combined. The busiest months for mortgages from Lethbridge occur during our second quarter (represented by the green bars) with 36.92% while our slowest is the fourth quarter (represented by the red bars) with 16.92%.
| Rank | Month | Percentage of Inquiries | |
|---|---|---|---|
| 1: | April: | 15.4% | |
| 2: | May: | 13.1% | |
| 3: | February: | 8.5% | |
| 4: | March: | 8.5% | |
| 5: | June: | 8.5% | |
| 6: | November: | 7.7% | |
| 7: | January: | 7.7% | |
| 8: | July: | 7.7% | |
| 9: | August: | 6.9% | |
| 10: | September: | 6.9% | |
| 11: | October: | 6.2% | |
| 12: | December: | 3.1% |

The graph below plots the busy days for online applications that were received by CanEquity's web site. A combined total of all occurrences of each day are represented for the past 5 years. In Lethbridge the most busy day of the week, with 19.23% of all inquiries, is Tuesday. In comparison, Sunday's are the slowest day with only 6.15% of all inquiries.
| Rank | Day of the Week | Percentage of Inquiries | |
|---|---|---|---|
| 1: | Tuesday: | 19.2% | |
| 2: | Thursday: | 18.5% | |
| 3: | Friday: | 16.9% | |
| 4: | Wednesday: | 15.4% | |
| 5: | Monday: | 13.1% | |
| 6: | Saturday: | 10.8% | |
| 7: | Sunday: | 6.2% |

Inquiries are received 24 hours a day via the CanEquity web site. The following represents the busy hours over a 24-hour period. The data is taken from all days of all years. Only 24.6% of all mortgages are received before noon, while 67.7% arrive in the afternoon.
| Time Period (24 Hour) | Percentage of Inquiries |
|---|---|
| 00:00 to 00:59: | 4.6% |
| 01:00 to 01:59: | 1.5% |
| 02:00 to 02:59: | 1.5% |
| 07:00 to 07:59: | 1.5% |
| 08:00 to 08:59: | 5.4% |
| 09:00 to 09:59: | 4.6% |
| 10:00 to 10:59: | 6.2% |
| 11:00 to 11:59: | 6.9% |
| 12:00 to 12:59: | 4.6% |
| 13:00 to 13:59: | 8.5% |
| 14:00 to 14:59: | 8.5% |
| 15:00 to 15:59: | 6.9% |
| 16:00 to 16:59: | 6.2% |
| 17:00 to 17:59: | 5.4% |
| 18:00 to 18:59: | 7.7% |
| 19:00 to 19:59: | 5.4% |
| 20:00 to 20:59: | 3.1% |
| 21:00 to 21:59: | 3.1% |
| 22:00 to 22:59: | 5.4% |
| 23:00 to 23:59: | 3.1% |

| Online Mortgage Origination for the Province of | Percentage of applications |
|---|---|
| Alberta: | 21.01% |
| British Columbia: | 11.48% |
| Manitoba: | 2.11% |
| New Brunswick: | 2.02% |
| Newfoundland and Labrador: | 1.14% |
| Nova Scotia: | 2.78% |
| Northwest Territories: | 0.30% |
| Nunavut: | 0.08% |
| Ontario: | 48.62% |
| Prince Edward Island: | 0.35% |
| Quebec: | 3.80% |
| Saskatchewan: | 5.59% |
| Yukon Territories: | 0.21% |

| Location | Contribution | |
|---|---|---|
| 001: | CALGARY, AB | 7.339% |
| 002: | EDMONTON, AB | 4.598% |
| 003: | RED DEER, AB | 0.602% |
| 004: | FORT MCMURRAY, AB | 0.506% |
| 005: | LETHBRIDGE, AB | 0.430% |
| 006: | SHERWOOD PARK, AB | 0.430% |
| 007: | GRANDE PRAIRIE, AB | 0.357% |
| 008: | MEDICINE HAT, AB | 0.311% |
| 009: | ST ALBERT, AB | 0.301% |
| 010: | AIRDRIE, AB | 0.255% |
| 1 | Coalhurst, Alberta |
| 2 | Raymond, Alberta |
| 3 | Coaldale, Alberta |
| 4 | Fort Macleod, Alberta |
| 5 | Iron Springs, Alberta |
| 6 | Stirling, Alberta |
| 7 | Barnwell, Alberta |
| 8 | Claresholm, Alberta |
| 9 | Nobleford, Alberta |
| 10 | Diamond City, Alberta |
| 11 | Picture Butte, Alberta |
| 12 | Granum, Alberta |
| 13 | Taber, Alberta |
| 14 | Cardston, Alberta |
| Mortgage Application Form Type | Percentage of Inquiries | |
|---|---|---|
| Qualification: | 26.2% | |
| Refinance: | 16.9% | |
| First-time Buyer: | 16.2% | |
| Renewal: | 13.1% | |
| No Money Down: | 11.5% | |
| Purchase: | 5.4% | |
| Variable Rate: | 3.1% | |
| Equity Mortgage: | 1.5% | |
| Investment: | 1.5% | |
| Other: | 4.8% | |
| Total Application Types Found: 15 | ||

Average age: 39
Oldest age: 68
Youngest age: 19
The information below represents the average income of applicants living in Lethbridge who have submitted an inquiry using the CanEquity mortgage application.
| Average annual gross income for | |
|---|---|
| mortgage applicants in Lethbridge: | $50,729.89 |
| applicants within all of Canada: | $56,384.30 |
| Difference: | ($5,654.41) |
| mortgage co-applicants in Lethbridge: | $28,036.81 |
| co-applicants within all of Canada: | $39,375.53 |
| Difference: | ($11,338.72) |
The following depicts the residential status of people living in Lethbridge who have applied for a mortgage loan using CanEquity's online mortgage application.
| Residential Status of Mortgage Applicant | Percentage of Inquiries | |
|---|---|---|
| Rent: | 35.4% | |
| Own: | 44.6% | |
| Other: | 1.5% | |
| No Comment: | 14.6% | |
| Live with parents: | 3.8% |

The following information represents the marital status of applicants from Lethbridge, Alberta using the preapproval application found at canequity.com. In Lethbridge, 70% of the mortgage applicants are living together with someone, while only 28% are single or separated.
| Marital Status of Mortgage Applicant | Percentage of Inquiries | |
|---|---|---|
| Married: | 51.5% | |
| Single: | 21.5% | |
| Common-law: | 19.2% | |
| Divorced: | 4.6% | |
| Separated: | 2.3% | |
| Widowed: | 0.8% |
