| Year | Year to Year Comparison | ** National Contribution |
|---|---|---|
| 2010: | * 6.67% | * 0.03% |
| 2009: | 17.22% | 0.07% |
| 2008: | 12.78% | 0.05% |
| 2007: | 15.00% | 0.06% |
| 2006: | 13.33% | 0.06% |
| 2005: | 8.33% | 0.04% |
| 2004: | 11.11% | 0.05% |
| 2003: | 6.11% | 0.03% |
| 2002: | 9.44% | 0.04% |
The graph below represents the individual monthly volume history for Internet pre-approval applications received from Lethbridge, AB.

The graph below displays the volumes of Web applications received by CanEquity in each month for all years combined. The busiest months for mortgages from Lethbridge seem to occur during our second quarter (represented by the green bars) with 32.22% while our slowest is the fourth quarter (represented by the red bars) with 15.56%.
| Rank | Month | Percentage of Inquiries | |
|---|---|---|---|
| 1: | April: | 12.2% | |
| 2: | January: | 11.7% | |
| 3: | May: | 10.0% | |
| 4: | June: | 10.0% | |
| 5: | March: | 9.4% | |
| 6: | February: | 8.3% | |
| 7: | July: | 7.8% | |
| 8: | August: | 7.8% | |
| 9: | September: | 7.2% | |
| 10: | November: | 6.7% | |
| 11: | October: | 6.1% | |
| 12: | December: | 2.8% |

The data below displays the busy days for Internet mortgage applications that were received by CanEquity's web site. A combined total of all occurrences of each day are represented for the past 5 years. In Lethbridge, the day with the most volume, having more than 20.56% of all applications, is Tuesday. In comparison, Sunday's are the slowest day with only 7.78% of all inquiries.
| Rank | Day of the Week | Percentage of Inquiries | |
|---|---|---|---|
| 1: | Tuesday: | 20.6% | |
| 2: | Thursday: | 18.3% | |
| 3: | Monday: | 15.6% | |
| 4: | Friday: | 14.4% | |
| 5: | Wednesday: | 12.8% | |
| 6: | Saturday: | 10.6% | |
| 7: | Sunday: | 7.8% |

Mortgage applications are received 24 hours a day on the CanEquity web site. The following represents the busy hours within a 24-hour period. The data is taken from all days of all years.
| Time Period (24 Hour) | Percentage of Inquiries |
|---|---|
| 00:00 to 00:59: | 3.3% |
| 01:00 to 01:59: | 1.7% |
| 02:00 to 02:59: | 1.1% |
| 03:00 to 03:59: | 0.6% |
| 04:00 to 04:59: | 0.6% |
| 07:00 to 07:59: | 1.1% |
| 08:00 to 08:59: | 5.0% |
| 09:00 to 09:59: | 5.0% |
| 10:00 to 10:59: | 6.7% |
| 11:00 to 11:59: | 6.7% |
| 12:00 to 12:59: | 5.0% |
| 13:00 to 13:59: | 7.2% |
| 14:00 to 14:59: | 6.1% |
| 15:00 to 15:59: | 6.1% |
| 16:00 to 16:59: | 6.1% |
| 17:00 to 17:59: | 7.2% |
| 18:00 to 18:59: | 8.9% |
| 19:00 to 19:59: | 6.7% |
| 20:00 to 20:59: | 3.9% |
| 21:00 to 21:59: | 3.9% |
| 22:00 to 22:59: | 5.0% |
| 23:00 to 23:59: | 2.2% |

| Online Mortgage Origination for the Province of | Percentage of applications |
|---|---|
| Alberta: | 21.11% |
| British Columbia: | 10.86% |
| Manitoba: | 2.09% |
| New Brunswick: | 2.11% |
| Newfoundland and Labrador: | 1.15% |
| Nova Scotia: | 2.91% |
| Northwest Territories: | 0.32% |
| Nunavut: | 0.08% |
| Ontario: | 48.83% |
| Prince Edward Island: | 0.44% |
| Quebec: | 4.15% |
| Saskatchewan: | 5.06% |
| Yukon Territories: | 0.26% |

| Location | Contribution | |
|---|---|---|
| 001: | CALGARY, AB | 7.182% |
| 002: | EDMONTON, AB | 4.561% |
| 003: | RED DEER, AB | 0.616% |
| 004: | FORT MCMURRAY, AB | 0.569% |
| 005: | LETHBRIDGE, AB | 0.422% |
| 006: | SHERWOOD PARK, AB | 0.401% |
| 007: | GRANDE PRAIRIE, AB | 0.349% |
| 008: | ST ALBERT, AB | 0.314% |
| 009: | MEDICINE HAT, AB | 0.302% |
| 010: | AIRDRIE, AB | 0.267% |
| 1 | Coalhurst, Alberta |
| 2 | Raymond, Alberta |
| 3 | Coaldale, Alberta |
| 4 | Fort Macleod, Alberta |
| 5 | Monarch, Alberta |
| 6 | Barnwell, Alberta |
| 7 | Iron Springs, Alberta |
| 8 | Stirling, Alberta |
| 9 | Warner, Alberta |
| 10 | Claresholm, Alberta |
| 11 | Nobleford, Alberta |
| 12 | Diamond City, Alberta |
| 13 | Picture Butte, Alberta |
| 14 | Granum, Alberta |
| 15 | Coutts, Alberta |
| 16 | Cardston, Alberta |
| 17 | Taber, Alberta |
| Mortgage Application Form Type | Percentage of Inquiries | |
|---|---|---|
| Qualification: | 23.9% | |
| First-time Buyer: | 21.1% | |
| No Money Down: | 15.6% | |
| Refinance: | 14.4% | |
| Renewal: | 11.1% | |
| Purchase: | 5.6% | |
| Variable Rate: | 2.2% | |
| Pre-approval: | 1.1% | |
| Equity Mortgage: | 1.1% | |
| Investment: | 1.1% | |
| Other: | 3% | |
| Total Application Types Found: 15 | ||

Average age: 38
Oldest age: 68
Youngest age: 19
The following figures show the average income of applicants living in Lethbridge who have submitted a mortgage inquiry using the CanEquity mortgage application.
| Average annual gross income for | |
|---|---|
| mortgage applicants in Lethbridge: | $51,138.59 |
| applicants within all of Canada: | $58,592.40 |
| Difference: | ($7,453.81) |
| mortgage co-applicants in Lethbridge: | $29,382.49 |
| co-applicants within all of Canada: | $41,278.89 |
| Difference: | ($11,896.40) |
The pie chart below shows the residential status of people living in Lethbridge who have applied for a mortgage using CanEquity's preapproval application.
| Residential Status of Mortgage Applicant | Percentage of Inquiries | |
|---|---|---|
| Rent: | 43.3% | |
| Own: | 40.6% | |
| Other: | 2.2% | |
| No Comment: | 10.6% | |
| Live with parents: | 3.3% |

The following pie chart represents the marital status of applicants from Lethbridge, Alberta using the mortgage application located at the CanEquity web site. 65% of the mortgage applicants are living common-law or married, while only 33% are not married or separated.
| Marital Status of Mortgage Applicant | Percentage of Inquiries | |
|---|---|---|
| Married: | 43.9% | |
| Single: | 27.2% | |
| Common-law: | 21.7% | |
| Divorced: | 5.0% | |
| Separated: | 1.7% | |
| Widowed: | 0.6% |
