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Disclaimer:
CanEquity Mortgage has compiled the following data for educational and informational purposes as outlined in our privacy policy. All names, street and e-mail addresses, telephone numbers, dates of birth, and other forms of identification have been removed before the following data was compiled. These statistics are anonymous and contain no personal information, and cannot be used to gather such information.
The statistics gathered are from CanEquity’s web site and do not include inquiries via fax, e-mail, contact forms, phone-ins or walk-ins. The statistics gathered represent the growing Internet usage and mortgage trends found within Canada.
All information, charts and graphs represented are deemed accurate and reliable but no warranty or guarantee is implied. Data may be noticeably affected from time to time by changes in CanEquity Mortgage marketing efforts. Data may also be affected by Internet connectivity, outages and service (or lack of) to areas within Canada. The range of data collected is from 30,000 to 60,000 mortgage applicants from across Canada. All data has a deviation of +/- 1.00% for added anonymity. No statistic contained herein represents a single person.
This information may be used freely for educational or non-commercial use. For more information about this service, please e-mail marketing@canequity.com. Copyright © 2001-2008 CEG Research, The Canadian Equity Group Inc.
| Year | Volume Comparison | ** National Contribution |
|---|---|---|
| 2008: | * 9.63% | * 2.02% |
| 2007: | 20.32% | 4.27% |
| 2006: | 20.31% | 4.27% |
| 2005: | 15.39% | 3.23% |
| 2004: | 9.94% | 2.09% |
| 2003: | 12.37% | 2.60% |
| 2002: | 12.04% | 2.53% |
The graph below illustrates CanEquity's individual monthly volume history for Internet mortgage applications originating from Alberta.

The 6-year bar graph below represents the volumes of Internet applications received by CanEquity in each month for all years combined. The busiest months for mortgages occur during our first quarter (represented by the brown bars) with 30.83% while our slowest is the fourth quarter (represented by the red bars) with 17.46%.
| Rank | Month | Percentage of Inquiries | |
|---|---|---|---|
| 1: | January: | 10.9% | |
| 2: | April: | 10.7% | |
| 3: | March: | 10.5% | |
| 4: | May: | 9.5% | |
| 5: | February: | 9.5% | |
| 6: | June: | 8.7% | |
| 7: | July: | 8.4% | |
| 8: | August: | 7.4% | |
| 9: | September: | 7.0% | |
| 10: | October: | 6.8% | |
| 11: | November: | 6.0% | |
| 12: | December: | 4.7% |

The information below shows the busy days for Internet mortgage applications that were received by the CanEquity web site. Each day represents a combined total of all occurrences of that day in the past 5 years. In Alberta the busiest day of the week, with 18.67% of all inquiries, is Tuesday. In comparison, Saturday's are the slowest day with only 8.89% of all inquiries.
| Rank | Day of the Week | Percentage of Inquiries | |
|---|---|---|---|
| 1: | Tuesday: | 18.7% | |
| 2: | Monday: | 18.4% | |
| 3: | Wednesday: | 15.9% | |
| 4: | Thursday: | 14.8% | |
| 5: | Friday: | 12.3% | |
| 6: | Sunday: | 11.0% | |
| 7: | Saturday: | 8.9% |

Mortgage inquiries are received 24 hours a day from the CanEquity web site. The following indicates the busy hours in the day. The data is taken from all days of all years.
| Time Period (24 Hour) | Percentage of Inquiries |
|---|---|
| 00:00 to 00:59: | 1.7% |
| 01:00 to 01:59: | 0.9% |
| 02:00 to 02:59: | 0.5% |
| 03:00 to 03:59: | 0.3% |
| 04:00 to 04:59: | 0.2% |
| 05:00 to 05:59: | 0.4% |
| 06:00 to 06:59: | 0.6% |
| 07:00 to 07:59: | 1.5% |
| 08:00 to 08:59: | 2.8% |
| 09:00 to 09:59: | 4.9% |
| 10:00 to 10:59: | 6.0% |
| 11:00 to 11:59: | 6.9% |
| 12:00 to 12:59: | 7.5% |
| 13:00 to 13:59: | 7.2% |
| 14:00 to 14:59: | 7.5% |
| 15:00 to 15:59: | 7.3% |
| 16:00 to 16:59: | 6.3% |
| 17:00 to 17:59: | 5.6% |
| 18:00 to 18:59: | 5.5% |
| 19:00 to 19:59: | 5.5% |
| 20:00 to 20:59: | 6.6% |
| 21:00 to 21:59: | 5.9% |
| 22:00 to 22:59: | 5.1% |
| 23:00 to 23:59: | 3.4% |

| Online Mortgage Origination for the Province of | Percentage in Comparison |
|---|---|
| Alberta: | 100.0% |
| British Columbia: | 54.6% |
| Manitoba: | 10.0% |
| New Brunswick: | 9.6% |
| Newfoundland and Labrador: | 5.4% |
| Nova Scotia: | 13.2% |
| Northwest Territories: | 1.4% |
| Nunavut: | 0.4% |
| Ontario: | 231.4% |
| Prince Edward Island: | 1.7% |
| Quebec: | 18.1% |
| Saskatchewan: | 26.6% |
| Yukon Territories: | 1.0% |

| City or Town within the province of Alberta | Percentage of Inquiries | Average Age | Average Income | Average Co-Income | Average Home Loan | |
|---|---|---|---|---|---|---|
| 001: | CALGARY, AB | 34.930% | 36 | $61,400.43 | $42,244.17 | $197,118.42 |
| 002: | EDMONTON, AB | 21.884% | 35 | $54,086.57 | $39,417.90 | $176,095.18 |
| 003: | RED DEER, AB | 2.867% | 33 | $52,656.95 | $36,578.70 | $172,377.20 |
| 004: | FORT MCMURRAY, AB | 2.411% | 35 | $83,011.68 | $43,465.95 | $255,598.42 |
| 005: | LETHBRIDGE, AB | 2.048% | 39 | $50,729.89 | $28,036.81 | $162,237.74 |
| 006: | SHERWOOD PARK, AB | 2.048% | 39 | $67,137.38 | $44,518.77 | $183,867.15 |
| 007: | GRANDE PRAIRIE, AB | 1.702% | 34 | $61,957.29 | $47,818.56 | $174,165.24 |
| 008: | MEDICINE HAT, AB | 1.481% | 35 | $49,787.62 | $28,496.48 | $145,167.16 |
| 009: | ST ALBERT, AB | 1.434% | 38 | $65,428.30 | $40,808.19 | $165,655.89 |
| 010: | AIRDRIE, AB | 1.213% | 39 | $58,562.99 | $37,607.48 | $166,572.11 |
| 011: | BROOKS, AB | 0.993% | 31 | $63,949.17 | $36,508.47 | $153,782.60 |
| 012: | SPRUCE GROVE, AB | 0.945% | 34 | $60,628.26 | $39,507.50 | $184,154.75 |
| 013: | OKOTOKS, AB | 0.851% | 37 | $59,729.78 | $36,319.20 | $178,590.70 |
| 014: | WHITECOURT, AB | 0.693% | 34 | $60,936.00 | $32,346.67 | $151,445.71 |
| 015: | STONY PLAIN, AB | 0.599% | 39 | $58,297.86 | $39,826.30 | $154,854.55 |
| 016: | CANMORE, AB | 0.536% | 38 | $58,312.39 | $35,942.73 | $194,408.38 |
| 017: | COLD LAKE, AB | 0.536% | 36 | $51,818.15 | $36,062.69 | $176,277.59 |
| 018: | WETASKIWIN, AB | 0.520% | 38 | $54,330.69 | $27,327.50 | $97,921.37 |
| 019: | FORT SASKATCHEWAN, AB | 0.488% | 32 | $62,285.69 | $30,790.00 | $166,200.00 |
| 020: | EDSON, AB | 0.488% | 33 | $60,074.68 | $39,620.00 | $143,969.70 |
| 021: | COCHRANE, AB | 0.473% | 35 | $56,901.70 | $54,392.86 | $204,670.00 |
| 022: | OLDS, AB | 0.473% | 38 | $57,211.90 | $34,654.78 | $142,315.38 |
| 023: | SYLVAN LAKE, AB | 0.473% | 36 | $54,322.55 | $50,588.50 | $167,520.83 |
| 024: | LLOYDMINSTER, AB | 0.457% | 36 | $58,525.34 | $37,054.55 | $134,135.08 |
| 025: | LACOMBE, AB | 0.441% | 38 | $59,698.67 | $31,270.31 | $138,610.50 |
| 026: | HIGH RIVER, AB | 0.441% | 35 | $53,974.15 | $35,136.36 | $160,778.26 |
| 027: | STRATHMORE, AB | 0.394% | 39 | $52,639.36 | $33,000.00 | $136,526.70 |
| 028: | ROCKY MOUNTAIN HOUSE, AB | 0.394% | 36 | $59,943.44 | $29,843.00 | $158,112.50 |
| 029: | SLAVE LAKE, AB | 0.378% | 36 | $47,837.57 | $39,301.33 | $125,850.00 |
| 030: | LEDUC, AB | 0.347% | 37 | $59,137.11 | $32,757.14 | $156,761.13 |
| 031: | PEACE RIVER, AB | 0.331% | 38 | $58,309.60 | $43,527.71 | $178,294.12 |
| 032: | HINTON, AB | 0.331% | 36 | $59,250.00 | $29,428.57 | $124,962.50 |
| 033: | BEAUMONT, AB | 0.331% | 40 | $59,661.24 | $36,400.00 | $157,397.83 |
| 034: | CAMROSE, AB | 0.315% | 34 | $49,137.85 | $30,360.33 | $171,831.58 |
| 035: | INNISFAIL, AB | 0.315% | 33 | $48,863.50 | $32,245.00 | $165,764.71 |
| 036: | DRAYTON VALLEY, AB | 0.315% | 30 | $69,765.00 | $70,666.67 | $168,687.50 |
| 037: | DRUMHELLER, AB | 0.299% | 37 | $55,615.89 | $18,061.33 | $166,993.75 |
| 038: | PONOKA, AB | 0.268% | 37 | $57,528.75 | $22,333.33 | $134,357.14 |
| 039: | CHESTERMERE, AB | 0.252% | 34 | $69,061.38 | $42,314.29 | $220,256.44 |
| 040: | STETTLER, AB | 0.252% | 40 | $58,179.93 | $41,500.00 | $165,152.93 |
| 041: | ATHABASCA, AB | 0.252% | 34 | $65,788.57 | $36,840.63 | $175,321.43 |
| 042: | TABER, AB | 0.252% | 38 | $50,389.47 | $38,074.40 | $151,208.33 |
| 043: | HIGH PRAIRIE, AB | 0.252% | 36 | $65,940.33 | $48,666.67 | $156,155.56 |
| 044: | GRANDE CACHE, AB | 0.236% | 38 | $59,533.33 | $44,750.00 | $153,050.00 |
| 045: | NANTON, AB | 0.221% | 37 | $53,303.57 | $27,671.67 | $163,325.00 |
| 046: | BARRHEAD, AB | 0.221% | 33 | $54,478.46 | $34,433.50 | $137,890.91 |
| 047: | CLARESHOLM, AB | 0.205% | 42 | $44,111.08 | $17,000.00 | $128,727.27 |
| 048: | ST PAUL, AB | 0.205% | 31 | $77,184.62 | $43,575.00 | $171,950.00 |
| 049: | WAINWRIGHT, AB | 0.205% | 32 | $50,380.00 | $45,000.00 | $118,194.44 |
| 050: | MORINVILLE, AB | 0.205% | 40 | $52,553.67 | $41,750.00 | $162,811.11 |
| Mortgage Application Form Type | Percentage of Inquiries | |
|---|---|---|
| Qualification: | 26.3% | |
| First-time Buyer: | 20.6% | |
| Refinance: | 16.7% | |
| No Money Down: | 11.2% | |
| Renewal: | 9.0% | |
| Purchase: | 6.3% | |
| Pre-approval: | 2.4% | |
| Variable Rate: | 2.2% | |
| Investment: | 1.1% | |
| Other: | 4% | |
| Total Application Types Found: 20 | ||

Average age: 36
Oldest age: 85
Youngest age: 19
The amounts shown below represent the average income of applicants living in Alberta who have applied for a home loan using CanEquity's pre-approval application.
| Average annual gross income for | |
|---|---|
| mortgage applicants in Alberta: | $58,883.78 |
| applicants within all of Canada: | $56,384.30 |
| Difference: | $2,499.48 |
| mortgage co-applicants in Alberta: | $39,617.27 |
| co-applicants within all of Canada: | $39,375.53 |
| Difference: | $241.74 |
The information shown below represents the residential status of people living in Alberta who have applied for a mortgage using the pre-approval application on CanEquity's web site.
| Residential Status of Mortgage Applicant | Percentage of Inquiries | |
|---|---|---|
| Rent: | 41.1% | |
| Own: | 39.4% | |
| Other: | 2.2% | |
| No Comment: | 14.1% | |
| Live with parents: | 3.2% |

The following pie chart represents the marital status of applicants from Alberta using the mortgage preapproval application located at canequity.com. In Alberta, approximately 61% of the mortgage applicants are living together with someone, while only 38% are single or separated.
| Marital Status of Mortgage Applicant | Percentage of Inquiries | |
|---|---|---|
| Married: | 47.0% | |
| Single: | 30.0% | |
| Common-law: | 14.5% | |
| Divorced: | 4.4% | |
| Separated: | 3.7% | |
| Widowed: | 0.5% |
