| Year | Year to Year Comparison | ** National Contribution |
|---|---|---|
| 2010: | * 1.54% | * 0.00% |
| 2009: | 20.00% | 0.03% |
| 2008: | 20.00% | 0.03% |
| 2007: | 18.46% | 0.03% |
| 2006: | 9.23% | 0.01% |
| 2005: | 15.39% | 0.02% |
| 2004: | 3.08% | 0.01% |
| 2003: | 6.15% | 0.01% |
| 2002: | 6.15% | 0.01% |
The graph below illustrates the volumes of Internet applications received by CanEquity in each month for all years combined. The busiest months for mortgages from Whitecourt occur during our third quarter (represented by the blue bars) with 30.77% while our slowest is the fourth quarter (represented by the red bars) with 20.00%.
| Rank | Month | Percentage of Inquiries | |
|---|---|---|---|
| 1: | May: | 15.4% | |
| 2: | September: | 15.4% | |
| 3: | February: | 9.2% | |
| 4: | August: | 9.2% | |
| 5: | March: | 9.2% | |
| 6: | December: | 7.7% | |
| 7: | November: | 6.2% | |
| 8: | April: | 6.2% | |
| 9: | July: | 6.2% | |
| 10: | October: | 6.2% | |
| 11: | June: | 6.2% | |
| 12: | January: | 3.1% |

The data below illustrates the busy days for Internet applications that were received by CanEquity. Each day is a total combined representation of the last 5 years of all occurrences of that day. In Whitecourt, the day with the most volume, having more than 18.46% of all submissions, is Monday. In comparison, Saturday's are the slowest day with only 10.77% of all inquiries.
| Rank | Day of the Week | Percentage of Inquiries | |
|---|---|---|---|
| 1: | Monday: | 18.5% | |
| 2: | Sunday: | 18.5% | |
| 3: | Tuesday: | 13.9% | |
| 4: | Friday: | 13.9% | |
| 5: | Wednesday: | 13.9% | |
| 6: | Thursday: | 10.8% | |
| 7: | Saturday: | 10.8% |

Applications are received 24 hours a day on the CanEquity web site. The information shown below represents the peak hours in the day. The data is taken from all days of all years.
| Time Period (24 Hour) | Percentage of Inquiries |
|---|---|
| 02:00 to 02:59: | 1.5% |
| 06:00 to 06:59: | 1.5% |
| 08:00 to 08:59: | 3.1% |
| 09:00 to 09:59: | 3.1% |
| 10:00 to 10:59: | 6.2% |
| 11:00 to 11:59: | 9.2% |
| 12:00 to 12:59: | 4.6% |
| 13:00 to 13:59: | 9.2% |
| 14:00 to 14:59: | 7.7% |
| 15:00 to 15:59: | 12.3% |
| 16:00 to 16:59: | 6.2% |
| 17:00 to 17:59: | 3.1% |
| 18:00 to 18:59: | 6.2% |
| 19:00 to 19:59: | 10.8% |
| 20:00 to 20:59: | 6.2% |
| 21:00 to 21:59: | 6.2% |
| 22:00 to 22:59: | 1.5% |
| 23:00 to 23:59: | 1.5% |

| Online Mortgage Origination for the Province of | Percentage of applications |
|---|---|
| Alberta: | 21.11% |
| British Columbia: | 10.88% |
| Manitoba: | 2.10% |
| New Brunswick: | 2.10% |
| Newfoundland and Labrador: | 1.14% |
| Nova Scotia: | 2.90% |
| Northwest Territories: | 0.32% |
| Nunavut: | 0.08% |
| Ontario: | 48.83% |
| Prince Edward Island: | 0.44% |
| Quebec: | 4.14% |
| Saskatchewan: | 5.07% |
| Yukon Territories: | 0.26% |

| Location | Contribution | |
|---|---|---|
| 009: | MEDICINE HAT, AB | 0.303% |
| 010: | AIRDRIE, AB | 0.268% |
| 011: | OKOTOKS, AB | 0.240% |
| 012: | SPRUCE GROVE, AB | 0.212% |
| 013: | BROOKS, AB | 0.202% |
| 014: | WHITECOURT, AB | 0.153% |
| 015: | STONY PLAIN, AB | 0.146% |
| 016: | COLD LAKE, AB | 0.141% |
| 017: | WETASKIWIN, AB | 0.118% |
| 018: | SYLVAN LAKE, AB | 0.118% |
| 019: | EDSON, AB | 0.115% |
| 1 | Mayerthorpe, Alberta |
| 2 | Fox Creek, Alberta |
| 3 | Sangudo, Alberta |
| 4 | Swan Hills, Alberta |
| 5 | Peers, Alberta |
| Mortgage Application Form Type | Percentage of Inquiries | |
|---|---|---|
| Qualification: | 23.1% | |
| No Money Down: | 18.5% | |
| First-time Buyer: | 15.4% | |
| Purchase: | 13.8% | |
| Refinance: | 12.3% | |
| Renewal: | 9.2% | |
| Pre-approval: | 3.1% | |
| Second Mortgage: | 1.5% | |
| Investment: | 1.5% | |
| Variable Rate: | 1.5% | |
| Total Application Types Found: 10 | ||

Average age: 34
Oldest age: 53
Youngest age: 23
The following depicts the average income of applicants living in Whitecourt who have submitted a mortgage inquiry using CanEquity's online mortgage application.
| Average annual gross income for | |
|---|---|
| mortgage applicants in Whitecourt: | $65,506.16 |
| applicants within all of Canada: | $58,581.24 |
| Difference: | $6,924.92 |
| mortgage co-applicants in Whitecourt: | $33,808.00 |
| co-applicants within all of Canada: | $41,209.57 |
| Difference: | ($7,401.57) |
The information shown below represents the residential status of people living in Whitecourt who have applied for a loan using the online application located at the CanEquity web site.
| Residential Status of Mortgage Applicant | Percentage of Inquiries | |
|---|---|---|
| Rent: | 46.2% | |
| Own: | 43.1% | |
| Other: | 1.5% | |
| No Comment: | 4.6% | |
| Live with parents: | 4.6% |

The information below shows the marital status of applicants from Whitecourt, Alberta using the mortgage application found at canequity.com. In Whitecourt, 63% of the mortgage applicants are living together with someone, while only 36% are single or separated.
| Marital Status of Mortgage Applicant | Percentage of Inquiries | |
|---|---|---|
| Married: | 49.2% | |
| Single: | 29.2% | |
| Common-law: | 13.8% | |
| Separated: | 7.7% |
