| Year | Year to Year Comparison | ** National Contribution |
|---|---|---|
| 2011: | 11.25% | 0.02% |
| 2010: | 8.75% | 0.01% |
| 2009: | 16.25% | 0.03% |
| 2008: | 16.25% | 0.03% |
| 2007: | 15.00% | 0.02% |
| 2006: | 7.50% | 0.01% |
| 2005: | 12.50% | 0.02% |
| 2004: | 2.50% | 0.00% |
| 2003: | 5.00% | 0.01% |
| 2002: | 5.00% | 0.01% |
The following bar graph illustrates the volumes of applications received by CanEquity in each month for all years combined. The busiest months for mortgages from Whitecourt mostly occur during our third quarter (represented by the blue bars) with 32.50% while our slowest is the fourth quarter (represented by the red bars) with 16.25%.
| Rank | Month | Percentage of Inquiries | |
|---|---|---|---|
| 1: | May: | 15.0% | |
| 2: | August: | 12.5% | |
| 3: | September: | 12.5% | |
| 4: | April: | 10.0% | |
| 5: | March: | 10.0% | |
| 6: | February: | 8.8% | |
| 7: | July: | 7.5% | |
| 8: | December: | 6.3% | |
| 9: | November: | 5.0% | |
| 10: | June: | 5.0% | |
| 11: | October: | 5.0% | |
| 12: | January: | 2.5% |

The graph listed below illustrates the busy days for mortgage inquiries that were received by CanEquity. A combined total of all occurrences of each day are represented for the past 5 years. In Whitecourt the most busy day of the week, with 18.75% of all submissions, is Monday. In comparison, Thursday's are the slowest day with only 10.00% of all inquiries.
| Rank | Day of the Week | Percentage of Inquiries | |
|---|---|---|---|
| 1: | Monday: | 18.8% | |
| 2: | Sunday: | 18.8% | |
| 3: | Wednesday: | 16.3% | |
| 4: | Friday: | 13.8% | |
| 5: | Tuesday: | 11.3% | |
| 6: | Saturday: | 11.3% | |
| 7: | Thursday: | 10.0% |

Mortgage inquiries are received 24 hours a day via the CanEquity web site. The report shown below indicates the peak hours over a 24-hour period. The data is taken from all days of all years. Only 27.5% of all mortgages are received before noon, while 71.3% arrive in the afternoon.
| Time Period (24 Hour) | Percentage of Inquiries |
|---|---|
| 02:00 to 02:59: | 1.3% |
| 06:00 to 06:59: | 1.3% |
| 08:00 to 08:59: | 3.8% |
| 09:00 to 09:59: | 5.0% |
| 10:00 to 10:59: | 8.8% |
| 11:00 to 11:59: | 8.8% |
| 12:00 to 12:59: | 5.0% |
| 13:00 to 13:59: | 7.5% |
| 14:00 to 14:59: | 7.5% |
| 15:00 to 15:59: | 10.0% |
| 16:00 to 16:59: | 6.3% |
| 17:00 to 17:59: | 2.5% |
| 18:00 to 18:59: | 7.5% |
| 19:00 to 19:59: | 10.0% |
| 20:00 to 20:59: | 6.3% |
| 21:00 to 21:59: | 6.3% |
| 22:00 to 22:59: | 1.3% |
| 23:00 to 23:59: | 1.3% |

| Online Mortgage Origination for the Province of | Percentage of applications |
|---|---|
| Alberta: | 20.94% |
| British Columbia: | 10.57% |
| Manitoba: | 2.06% |
| New Brunswick: | 2.43% |
| Newfoundland and Labrador: | 1.25% |
| Nova Scotia: | 3.28% |
| Northwest Territories: | 0.40% |
| Nunavut: | 0.10% |
| Ontario: | 48.07% |
| Prince Edward Island: | 0.53% |
| Quebec: | 3.97% |
| Saskatchewan: | 4.94% |
| Yukon Territories: | 0.41% |

| Location | Contribution | |
|---|---|---|
| 010: | MEDICINE HAT, AB | 0.296% |
| 011: | AIRDRIE, AB | 0.291% |
| 012: | SPRUCE GROVE, AB | 0.221% |
| 013: | BROOKS, AB | 0.189% |
| 014: | COLD LAKE, AB | 0.172% |
| 015: | WHITECOURT, AB | 0.151% |
| 016: | STONY PLAIN, AB | 0.147% |
| 017: | LLOYDMINSTER, AB | 0.121% |
| 018: | EDSON, AB | 0.115% |
| 019: | LEDUC, AB | 0.113% |
| 020: | STRATHMORE, AB | 0.111% |
| 1 | Mayerthorpe, Alberta |
| 2 | Fox Creek, Alberta |
| 3 | Sangudo, Alberta |
| 4 | Swan Hills, Alberta |
| 5 | Peers, Alberta |
| Mortgage Application Form Type | Percentage of Inquiries | |
|---|---|---|
| Qualification: | 22.5% | |
| No Money Down: | 18.8% | |
| Purchase: | 16.3% | |
| First-time Buyer: | 12.5% | |
| Refinance: | 12.5% | |
| Renewal: | 10.0% | |
| Pre-approval: | 2.5% | |
| Commercial: | 1.3% | |
| Second Mortgage: | 1.3% | |
| Investment: | 1.3% | |
| Variable Rate: | 1.3% | |
| Total Application Types Found: 11 | ||

Average age: 34
Oldest age: 56
Youngest age: 23
The following depicts the average income of people living in Whitecourt who have applied for a mortgage loan using the pre-approval application on the CanEquity Mortgage web site.
| Average annual gross income for | |
|---|---|
| mortgage applicants in Whitecourt: | $68,106.35 |
| applicants within all of Canada: | $59,498.47 |
| Difference: | $8,607.88 |
| mortgage co-applicants in Whitecourt: | $36,631.25 |
| co-applicants within all of Canada: | $42,403.13 |
| Difference: | ($5,771.88) |
The information below represents the residential status of people living in Whitecourt who have applied for a home loan using the pre-approval application on the CanEquity Mortgage web site.
| Residential Status of Mortgage Applicant | Percentage of Inquiries | |
|---|---|---|
| Rent: | 46.3% | |
| Own: | 45.0% | |
| Other: | 1.3% | |
| No Comment: | 3.8% | |
| Live with parents: | 3.8% |

The following information represents the marital status of applicants from Whitecourt, Alberta using the mortgage application found at canequity.com. Over 67% of the mortgage applicants are living together with someone, while only 32% are not living with someone.
| Marital Status of Mortgage Applicant | Percentage of Inquiries | |
|---|---|---|
| Married: | 53.8% | |
| Single: | 25.0% | |
| Common-law: | 13.8% | |
| Separated: | 7.5% |
