Our Company Profile

The Canadian Equity Group

Shaping the Industry

The Canadian Equity Group Inc. (CEG) works closely together with major lenders in Canada not only finding the best overall products, but also developing new and innovative products for the consumer market. As a national company, they have the privilege of making these products available to the entire country. This gives The Canadian Equity Group great pride in knowing they are capable of not only influencing the mortgage industry in Canada, but also making sure that more products and services are available in the future.

Mission

One of CEG's main objectives is to educate the Canadian public about mortgage brokers. With the various options that consumers have today, mortgage brokers should not be a mystery. Their national experienced mortgage brokers are well respected throughout the mortgage and finance industry, and have been able to secure better financing for clients for many years. Since their inception, CEG have grown steadily to cover all provinces and territories. Their ultimate mission is to lead the way in raising client awareness and quality within the industry.

History

CanEquity was originally started in March of 2001 as Alberta Equity. The Canadian Equity Group Inc (CEG) was then formed by a group of mortgage professionals in December 2001 with the vision to expand the mortgage market and to be a front-runner with major banking institutions. Their national website, CanEquity.com, was officially launched on January 15th, 2002. As one of the fastest growing mortgage companies in Canada, they are proud to boast that they have increased general public awareness about the benefits of using mortgage brokers.

Today, CanEquity.com has been ranked as the most popular Canadian mortgage website by Amazon.com's Alexa and by Google, as well as the recipient of numerous web awards. Currently processing over 300 mortgage requests per week, the CEG predicts very soon that more than 75% of all mortgages in Canada will be placed through the services of a mortgage broker.

Values

Value in the mortgage industry is usually defined by one thing - a low interest rate. It has only been until recently that the major banks in this country have decided to offer rates below posted. CEG has been offering and advertising the lowest mortgage rates since day one!

CEG believes offering great rates is just the beginning. Giving clients better terms, faster service, less hassle, along with professional advice and tips is how they add value.

Trust

In any business, trust is the fundamental key of a company's success. When it comes to mortgage financing, this practice is invaluable to a company's prosperity. CEG goes the distance to earn your trust; they want your business today and in the future. Here are some of the institutions and programs that the CEG supports or has adopted:

• Member of the Canadian Association of Accredited Mortgage Professionals
• Platform for Privacy Preferences Project (P3P)
• GeoTrust SSL Certificate
• BBBOnline Reliability Program
• Personal Information Protection and Electronic Documents Act (PIPED)
• Internal Privacy Policies

CEG has also developed a clear and concise Internet privacy policy; your personal information stays personal and is only released to our approved lenders and our local agents in each Canadian province. Your personal information, mortgage application and email address is never sold for third party uses.

Commitment

CEG is committed to providing you the best possible service in the mortgage industry. They will provide you with the lowest rates along with great mortgage options. And rates and service based on your ability to pay your mortgage, not the amount of investments you have. The Canadian Equity Group Inc. believes everyone deserves a good mortgage.

Community

The Canadian Equity Group Inc has a strong community presence. Many of their brokers are involved in some aspects of local government, school and community organizations. They are also members of the local branches of the BBB, which gives them strong presence in nearly every community in Canada.

Highest Standards

CEG adheres to the highest standards in the mortgage industry. They truly put the client first! A client's best interest is more important to their brokers than a commission. They want your business today and in the future.

Mortgage companies are usually gauged by low rates; CEG will not only find you the lowest rates possible they will show you how to pay your mortgage off faster. At the end of the day, that's every mortgage holder's objective!