Disclaimer:
CanEquity Mortgage has compiled the following data for educational and informational purposes as outlined in our privacy policy. All names, street and e-mail addresses, telephone numbers, dates of birth, and other forms of identification have been removed before the following data was compiled. These statistics are anonymous and contain no personal information, and cannot be used to gather such information.
The statistics gathered are from CanEquity’s web site and do not include inquiries via fax, e-mail, contact forms, phone-ins or walk-ins. The statistics gathered represent the growing Internet usage and mortgage trends found within Canada.
All information, charts and graphs represented are deemed accurate and reliable but no warranty or guarantee is implied. Data may be noticeably affected from time to time by changes in CanEquity Mortgage marketing efforts. Data may also be affected by Internet connectivity, outages and service (or lack of) to areas within Canada. The range of data collected is from 30,000 to 60,000 mortgage applicants from across Canada. All data has a deviation of +/- 1.00% for added anonymity. No statistic contained herein represents a single person.
This information may be used freely for educational or non-commercial use. For more information about this service, please e-mail marketing@canequity.com. Copyright © 2001-2009 CEG Research, The Canadian Equity Group Inc.
| Year | Volume Comparison | ** National Contribution |
|---|---|---|
| 2010: | * 2.31% | * 0.03% |
| 2009: | 15.97% | 0.18% |
| 2008: | 19.12% | 0.22% |
| 2007: | 11.13% | 0.13% |
| 2006: | 14.08% | 0.16% |
| 2005: | 10.92% | 0.13% |
| 2004: | 8.61% | 0.10% |
| 2003: | 10.50% | 0.12% |
| 2002: | 7.35% | 0.08% |
The following bar graph illustrates CanEquity's individual monthly volume history for Internet pre-approval applications received from Newfoundland and Labrador.

The graph below illustrates the volumes of Internet applications received by CanEquity in each month for all years combined. The busiest months for mortgages occur during our first quarter (represented by the brown bars) with 28.99% while our slowest is the fourth quarter (represented by the red bars) with 17.02%.
| Rank | Month | Percentage of Inquiries | |
|---|---|---|---|
| 1: | March: | 12.6% | |
| 2: | May: | 12.0% | |
| 3: | July: | 9.4% | |
| 4: | August: | 9.0% | |
| 5: | January: | 8.6% | |
| 6: | June: | 8.2% | |
| 7: | February: | 7.8% | |
| 8: | September: | 7.8% | |
| 9: | April: | 7.6% | |
| 10: | October: | 6.9% | |
| 11: | November: | 5.9% | |
| 12: | December: | 4.2% |

The bar graph listed below illustrates the busy days for Internet mortgage applications that were received by CanEquity. Each day is a total combined representation of the last 5 years of all occurrences of that day. In Newfoundland and Labrador, the day with the most volume, generating 18.28% of all submissions, is Tuesday. In comparison, Sunday's are the slowest day with only 10.92% of all inquiries.
| Rank | Day of the Week | Percentage of Inquiries | |
|---|---|---|---|
| 1: | Tuesday: | 18.3% | |
| 2: | Monday: | 17.2% | |
| 3: | Wednesday: | 14.7% | |
| 4: | Thursday: | 14.3% | |
| 5: | Saturday: | 13.4% | |
| 6: | Friday: | 11.1% | |
| 7: | Sunday: | 10.9% |

Inquiries are received 24 hours a day via the CanEquity web site. The following indicates the busy hours within a 24-hour period. The data is taken from all days of all years. Only 18.3% of all mortgages are received during the morning, while 56.3% arrive in the afternoon.
| Time Period (24 Hour) | Percentage of Inquiries |
|---|---|
| 00:00 to 00:59: | 0.4% |
| 01:00 to 01:59: | 0.2% |
| 02:00 to 02:59: | 0.8% |
| 04:00 to 04:59: | 2.1% |
| 05:00 to 05:59: | 2.9% |
| 06:00 to 06:59: | 5.3% |
| 07:00 to 07:59: | 7.1% |
| 08:00 to 08:59: | 6.5% |
| 09:00 to 09:59: | 5.5% |
| 10:00 to 10:59: | 6.5% |
| 11:00 to 11:59: | 6.3% |
| 12:00 to 12:59: | 8.4% |
| 13:00 to 13:59: | 6.5% |
| 14:00 to 14:59: | 5.9% |
| 15:00 to 15:59: | 5.7% |
| 16:00 to 16:59: | 5.9% |
| 17:00 to 17:59: | 8.4% |
| 18:00 to 18:59: | 5.3% |
| 19:00 to 19:59: | 3.8% |
| 20:00 to 20:59: | 2.5% |
| 21:00 to 21:59: | 2.3% |
| 22:00 to 22:59: | 1.3% |
| 23:00 to 23:59: | 0.4% |

| Online Mortgage Origination for the Province of | Percentage in Comparison |
|---|---|
| Alberta: | 1852.9% |
| British Columbia: | 957.1% |
| Manitoba: | 184.2% |
| New Brunswick: | 183.8% |
| Newfoundland and Labrador: | 100.0% |
| Nova Scotia: | 253.4% |
| Northwest Territories: | 27.5% |
| Nunavut: | 7.6% |
| Ontario: | 4280.9% |
| Prince Edward Island: | 38.0% |
| Quebec: | 355.0% |
| Saskatchewan: | 445.6% |
| Yukon Territories: | 21.8% |

| City or Town within the province of Newfoundland and Labrador | Percentage of Inquiries | Average Age | Average Income | Average Co-Income | Average Loan | |
|---|---|---|---|---|---|---|
| 001: | ST JOHN'S, NL | 28.151% | 37 | $47,873.13 | $30,786.49 | $109,301.47 |
| 002: | MOUNT PEARL, NL | 7.773% | 43 | $55,731.32 | $34,906.06 | $152,516.67 |
| 003: | CORNER BROOK, NL | 7.143% | 36 | $51,926.97 | $26,560.00 | $119,188.46 |
| 004: | CONCEPTION BAY SOUTH, NL | 3.782% | 32 | $44,617.27 | $19,500.00 | $82,769.23 |
| 005: | PORTUGAL COVE-ST PHILIPS, NL | 3.151% | 36 | $54,942.00 | $30,722.22 | $107,334.07 |
| 006: | GRAND FALLS-WINDSOR, NL | 3.151% | 41 | $40,625.00 | $30,960.00 | $89,083.33 |
| 007: | GANDER, NL | 3.151% | 35 | $46,466.87 | $21,875.00 | $85,808.33 |
| 008: | PARADISE, NL | 3.151% | 35 | $62,180.00 | $38,915.00 | $101,098.07 |
| 009: | LABRADOR CITY, NL | 1.471% | 31 | $53,000.00 | $34,100.00 | $84,166.67 |
| 010: | HOLYROOD, NL | 1.261% | 51 | $39,980.00 | $45,450.00 | $166,232.60 |
| 011: | HAPPY VALLEY-GOOSE BAY, NL | 1.261% | 41 | $59,333.33 | $43,000.00 | $148,000.00 |
| 012: | TORBAY, NL | 1.261% | 39 | $39,010.00 | $26,500.00 | $119,500.00 |
| 013: | DEER LAKE, NL | 1.261% | 37 | $47,473.33 | $28,333.33 | $93,407.67 |
| 014: | NORTH WEST RIVER, NL | 1.050% | 33 | $64,800.00 | n/a | $147,000.00 |
| 015: | LEWISPORTE, NL | 1.050% | 34 | $37,260.00 | n/a | $92,425.00 |
| 016: | BAIE VERTE, NL | 0.840% | 41 | $39,390.00 | n/a | $83,333.33 |
| 017: | DOYLES, NL | 0.840% | 57 | $31,666.67 | n/a | $70,000.00 |
| 018: | BISHOPS FALLS, NL | 0.840% | 28 | $33,625.00 | n/a | $59,950.00 |
| 019: | GOULDS, NL | 0.840% | 34 | $34,000.00 | $61,912.00 | $69,633.33 |
| 020: | FLATROCK, NL | 0.840% | 36 | $32,866.00 | $23,500.00 | $71,600.00 |
| 021: | CLARENVILLE, NL | 0.840% | 32 | $45,224.50 | n/a | $121,250.00 |
| 022: | PASADENA, NL | 0.840% | 48 | $43,150.00 | $31,413.33 | $101,666.67 |
| 023: | NORMANS COVE, NL | 0.840% | 33 | $58,634.00 | $27,000.00 | $116,080.50 |
| 024: | NORRIS ARM NORTHSIDE, NL | 0.630% | 62 | $12,500.00 | $90,500.00 | $41,000.00 |
| 025: | BOTWOOD, NL | 0.630% | 32 | $44,000.00 | n/a | $67,500.00 |
| 026: | STEPHENVILLE, NL | 0.630% | 41 | $48,400.00 | n/a | $83,333.33 |
| 027: | PLACENTIA, NL | 0.630% | 30 | $25,933.33 | n/a | $73,000.00 |
| 028: | EASTPORT, NL | 0.630% | 45 | $61,500.00 | n/a | $92,500.00 |
| 029: | GLOVERTOWN, NL | 0.630% | 43 | $30,333.33 | n/a | $25,000.00 |
| 030: | ST ANTHONY, NL | 0.420% | 27 | $55,000.00 | n/a | $140,000.00 |
| 031: | LOGY BAY, NL | 0.420% | 62 | n/a | n/a | $139,000.00 |
| 032: | FRENCHMANS COVE BOI, NL | 0.420% | 39 | $35,000.00 | $15,000.00 | $42,050.00 |
| 033: | BELL ISLAND, NL | 0.420% | 35 | $36,000.00 | n/a | $130,000.00 |
| 034: | SPANIARDS BAY, NL | 0.420% | 34 | $26,500.00 | n/a | $31,450.00 |
| 035: | PETERVIEW, NL | 0.420% | 40 | n/a | $42,000.00 | $225,000.00 |
| 036: | GRAND BANK, NL | 0.420% | 45 | $66,500.00 | n/a | $98,750.00 |
| 037: | SHEARSTOWN, NL | 0.420% | 34 | $64,250.00 | n/a | $62,500.00 |
| 038: | GAMBO, NL | 0.420% | 39 | $15,500.00 | $41,500.00 | $22,500.00 |
| 039: | ROCKY HARBOUR, NL | 0.420% | 38 | $44,027.00 | n/a | $70,000.00 |
| 040: | LEWINS COVE, NL | 0.420% | 31 | n/a | n/a | $24,950.00 |
| 041: | CLARKES BEACH, NL | 0.420% | 35 | $87,500.00 | n/a | $167,500.00 |
| 042: | CUPIDS, NL | 0.420% | 56 | $53,000.00 | n/a | $56,830.00 |
| 043: | CATALINA, NL | 0.420% | 53 | $80,000.00 | n/a | $48,000.00 |
| 044: | LOWER ISLAND COVE, NL | 0.420% | 35 | $27,000.00 | $25,000.00 | $43,000.00 |
| 045: | FLEUR DE LYS, NL | 0.420% | 40 | $41,000.00 | n/a | $62,500.00 |
| 046: | BROWNSDALE, NL | 0.420% | 35 | $69,500.00 | n/a | $62,500.00 |
| 047: | CAVENDISH, NL | 0.420% | 30 | $84,000.00 | n/a | $184,500.00 |
| 048: | MOUNT MORIAH, NL | 0.420% | 27 | $48,847.00 | n/a | n/a |
| 049: | BAY ROBERTS, NL | 0.420% | 30 | n/a | n/a | $69,000.00 |
| 050: | MARYSTOWN, NL | 0.420% | 32 | $55,000.00 | n/a | $97,500.00 |
| Mortgage Application Form Type | Percentage of Inquiries | |
|---|---|---|
| Qualification: | 26.9% | |
| Refinance: | 19.5% | |
| First-time Buyer: | 19.3% | |
| No Money Down: | 15.5% | |
| Renewal: | 8.8% | |
| Purchase: | 5.0% | |
| Pre-approval: | 1.3% | |
| Other: | 3.4% | |
| Total Application Types Found: 17 | ||

Average age: 37
Oldest age: 72
Youngest age: 19
The amounts shown below represent the average income of Canadians living in Newfoundland and Labrador who have submitted a mortgage inquiry using CanEquity's online mortgage application.
| Average annual gross income for | |
|---|---|
| mortgage applicants in Newfoundland and Labrador: | $48,132.35 |
| applicants within all of Canada: | $58,448.42 |
| Difference: | ($10,316.07) |
| mortgage co-applicants in Newfoundland and Labrador: | $31,403.21 |
| co-applicants within all of Canada: | $41,110.46 |
| Difference: | ($9,707.24) |
The pie chart below shows the residential status of people living in Newfoundland and Labrador who have submitted an inquiry using CanEquity's preapproval application.
| Residential Status of Mortgage Applicant | Percentage of Inquiries | |
|---|---|---|
| Rent: | 39.3% | |
| Own: | 46.4% | |
| Other: | 2.9% | |
| No Comment: | 4.2% | |
| Live with parents: | 7.1% |

The following information represents the marital status of applicants from Newfoundland and Labrador using the mortgage application found at canequity.com. Over 67% of the mortgage applicants are living common-law or married, while only 32% are not married or separated.
| Marital Status of Mortgage Applicant | Percentage of Inquiries | |
|---|---|---|
| Married: | 52.3% | |
| Single: | 26.7% | |
| Common-law: | 14.9% | |
| Divorced: | 3.4% | |
| Separated: | 2.7% |
