Disclaimer:
CanEquity Mortgage has compiled the following data for educational and informational purposes as outlined in our privacy policy. All names, street and e-mail addresses, telephone numbers, dates of birth, and other forms of identification have been removed before the following data was compiled. These statistics are anonymous and contain no personal information, and cannot be used to gather such information.
The statistics gathered are from CanEquity’s web site and do not include inquiries via fax, e-mail, contact forms, phone-ins or walk-ins. The statistics gathered represent the growing Internet usage and mortgage trends found within Canada.
All information, charts and graphs represented are deemed accurate and reliable but no warranty or guarantee is implied. Data may be noticeably affected from time to time by changes in CanEquity Mortgage marketing efforts. Data may also be affected by Internet connectivity, outages and service (or lack of) to areas within Canada. The range of data collected is from 45,000 to 65,000 mortgage applicants from across Canada. All data has a deviation of +/- 1.00% for added anonymity. No statistic contained herein represents a single person.
This information may be used freely for educational or non-commercial use. For more information about this service, please e-mail marketing@canequity.com. Copyright © 2001-2010 CEG Research, The Canadian Equity Group Inc.
| Year | Volume Comparison | ** National Contribution |
|---|---|---|
| 2010: | * 12.76% | * 0.15% |
| 2009: | 14.26% | 0.17% |
| 2008: | 17.07% | 0.20% |
| 2007: | 9.94% | 0.12% |
| 2006: | 12.57% | 0.15% |
| 2005: | 9.76% | 0.11% |
| 2004: | 7.69% | 0.09% |
| 2003: | 9.38% | 0.11% |
| 2002: | 6.57% | 0.08% |
The graph below depicts the individual monthly volume history for Internet mortgage pre-approval applications from Newfoundland and Labrador.

This bar graph displays the volumes of mortgage applications received by CanEquity in each month for all years combined. The busiest months for mortgages occur during our first quarter (represented by the brown bars) with 28.89% while our slowest is the fourth quarter (represented by the red bars) with 15.20%.
| Rank | Month | Percentage of Inquiries | |
|---|---|---|---|
| 1: | March: | 12.9% | |
| 2: | May: | 12.2% | |
| 3: | July: | 10.1% | |
| 4: | August: | 10.1% | |
| 5: | June: | 8.4% | |
| 6: | February: | 8.3% | |
| 7: | April: | 8.1% | |
| 8: | January: | 7.7% | |
| 9: | September: | 6.9% | |
| 10: | October: | 6.2% | |
| 11: | November: | 5.3% | |
| 12: | December: | 3.8% |

The information listed below illustrates the busy days for online applications that were received by the CanEquity web site. Each day represents a combined total of all occurrences of that day in the past 5 years. In Newfoundland and Labrador the busiest day, with approximately 18.39% of all applications, is Tuesday. In comparison, Friday's are the slowest day with only 11.26% of all inquiries.
| Rank | Day of the Week | Percentage of Inquiries | |
|---|---|---|---|
| 1: | Tuesday: | 18.4% | |
| 2: | Monday: | 17.8% | |
| 3: | Wednesday: | 14.3% | |
| 4: | Thursday: | 13.5% | |
| 5: | Saturday: | 12.9% | |
| 6: | Sunday: | 11.8% | |
| 7: | Friday: | 11.3% |

Mortgage inquiries are received 24 hours a day via the CanEquity web site. The graph shown below indicates the peak hours in the day. The data is taken from all days of all years.
| Time Period (24 Hour) | Percentage of Inquiries |
|---|---|
| 00:00 to 00:59: | 0.4% |
| 01:00 to 01:59: | 0.2% |
| 02:00 to 02:59: | 0.8% |
| 03:00 to 03:59: | 0.2% |
| 04:00 to 04:59: | 2.1% |
| 05:00 to 05:59: | 3.0% |
| 06:00 to 06:59: | 4.7% |
| 07:00 to 07:59: | 6.9% |
| 08:00 to 08:59: | 6.9% |
| 09:00 to 09:59: | 5.6% |
| 10:00 to 10:59: | 6.9% |
| 11:00 to 11:59: | 6.6% |
| 12:00 to 12:59: | 7.9% |
| 13:00 to 13:59: | 6.9% |
| 14:00 to 14:59: | 5.4% |
| 15:00 to 15:59: | 5.6% |
| 16:00 to 16:59: | 6.0% |
| 17:00 to 17:59: | 7.7% |
| 18:00 to 18:59: | 4.9% |
| 19:00 to 19:59: | 4.5% |
| 20:00 to 20:59: | 2.6% |
| 21:00 to 21:59: | 2.3% |
| 22:00 to 22:59: | 1.3% |
| 23:00 to 23:59: | 0.6% |

| Online Mortgage Origination for the Province of | Percentage in Comparison |
|---|---|
| Alberta: | 1808.1% |
| British Columbia: | 920.8% |
| Manitoba: | 180.5% |
| New Brunswick: | 186.3% |
| Newfoundland and Labrador: | 100.0% |
| Nova Scotia: | 258.3% |
| Northwest Territories: | 27.0% |
| Nunavut: | 7.7% |
| Ontario: | 4148.4% |
| Prince Edward Island: | 39.4% |
| Quebec: | 351.4% |
| Saskatchewan: | 428.3% |
| Yukon Territories: | 24.2% |

| City or Town within the province of Newfoundland and Labrador | Percentage of Inquiries | Average Age | Average Income | Average Co-Income | Average Loan | |
|---|---|---|---|---|---|---|
| 001: | ST JOHN'S, NL | 27.580% | 37 | $48,666.86 | $33,861.38 | $117,529.81 |
| 002: | CORNER BROOK, NL | 7.317% | 36 | $51,937.11 | $26,133.33 | $120,263.33 |
| 003: | MOUNT PEARL, NL | 7.317% | 43 | $54,857.36 | $34,906.06 | $155,484.38 |
| 004: | PARADISE, NL | 3.940% | 37 | $69,582.00 | $37,429.17 | $140,277.53 |
| 005: | CONCEPTION BAY SOUTH, NL | 3.565% | 32 | $43,473.58 | $21,020.00 | $82,769.23 |
| 006: | GRAND FALLS-WINDSOR, NL | 3.565% | 43 | $42,063.32 | $28,468.00 | $94,481.25 |
| 007: | GANDER, NL | 3.002% | 35 | $46,687.69 | $25,000.00 | $89,976.92 |
| 008: | PORTUGAL COVE-ST PHILIPS, NL | 2.814% | 36 | $54,942.00 | $30,722.22 | $107,334.07 |
| 009: | LABRADOR CITY, NL | 1.689% | 33 | $57,333.33 | $44,550.00 | $141,250.00 |
| 010: | HAPPY VALLEY-GOOSE BAY, NL | 1.313% | 42 | $56,000.00 | $74,750.00 | $141,142.86 |
| 011: | TORBAY, NL | 1.313% | 39 | $40,580.00 | $31,000.00 | $155,600.00 |
| 012: | HOLYROOD, NL | 1.126% | 51 | $39,980.00 | $45,450.00 | $166,232.60 |
| 013: | DEER LAKE, NL | 1.126% | 37 | $47,473.33 | $28,333.33 | $93,407.67 |
| 014: | NORTH WEST RIVER, NL | 1.126% | 33 | $60,833.33 | $41,000.00 | $142,000.00 |
| 015: | BISHOPS FALLS, NL | 0.938% | 30 | $32,300.00 | n/a | $52,620.00 |
| 016: | PASADENA, NL | 0.938% | 44 | $41,420.00 | $31,413.33 | $113,750.00 |
| 017: | LEWISPORTE, NL | 0.938% | 34 | $37,260.00 | n/a | $92,425.00 |
| 018: | BAIE VERTE, NL | 0.750% | 41 | $39,390.00 | n/a | $83,333.33 |
| 019: | DOYLES, NL | 0.750% | 57 | $31,666.67 | n/a | $70,000.00 |
| 020: | GOULDS, NL | 0.750% | 34 | $34,000.00 | $61,912.00 | $69,633.33 |
| 021: | BOTWOOD, NL | 0.750% | 38 | $39,000.00 | $33,500.00 | $63,666.67 |
| 022: | FLATROCK, NL | 0.750% | 36 | $32,866.00 | $23,500.00 | $71,600.00 |
| 023: | CLARENVILLE, NL | 0.750% | 32 | $45,224.50 | n/a | $121,250.00 |
| 024: | MARYSTOWN, NL | 0.750% | 36 | $69,333.33 | n/a | $122,000.00 |
| 025: | NORMANS COVE, NL | 0.750% | 33 | $58,634.00 | $27,000.00 | $116,080.50 |
| 026: | NORRIS ARM NORTHSIDE, NL | 0.563% | 62 | $12,500.00 | $90,500.00 | $41,000.00 |
| 027: | SPANIARDS BAY, NL | 0.563% | 35 | $34,333.33 | $22,000.00 | $45,966.67 |
| 028: | PETERVIEW, NL | 0.563% | 43 | $21,500.00 | $34,000.00 | $188,333.33 |
| 029: | SHEARSTOWN, NL | 0.563% | 42 | $56,166.67 | n/a | $88,333.33 |
| 030: | STEPHENVILLE, NL | 0.563% | 41 | $48,400.00 | n/a | $83,333.33 |
| 031: | PLACENTIA, NL | 0.563% | 30 | $25,933.33 | n/a | $73,000.00 |
| 032: | EASTPORT, NL | 0.563% | 45 | $61,500.00 | n/a | $92,500.00 |
| 033: | MOUNT MORIAH, NL | 0.563% | 28 | $40,231.33 | n/a | $40,000.00 |
| 034: | GLOVERTOWN, NL | 0.563% | 43 | $30,333.33 | n/a | $25,000.00 |
| 035: | ST ANTHONY, NL | 0.375% | 27 | $55,000.00 | n/a | $140,000.00 |
| 036: | LOGY BAY, NL | 0.375% | 62 | n/a | n/a | $139,000.00 |
| 037: | FRENCHMANS COVE BOI, NL | 0.375% | 39 | $35,000.00 | $15,000.00 | $42,050.00 |
| 038: | BELL ISLAND, NL | 0.375% | 35 | $36,000.00 | n/a | $130,000.00 |
| 039: | UPPER ISLAND COVE, NL | 0.375% | 40 | $65,000.00 | $17,000.00 | $75,000.00 |
| 040: | GRAND BANK, NL | 0.375% | 45 | $66,500.00 | n/a | $98,750.00 |
| 041: | GAMBO, NL | 0.375% | 39 | $15,500.00 | $41,500.00 | $22,500.00 |
| 042: | ROCKY HARBOUR, NL | 0.375% | 38 | $44,027.00 | n/a | $70,000.00 |
| 043: | LEWINS COVE, NL | 0.375% | 31 | n/a | n/a | $24,950.00 |
| 044: | CLARKES BEACH, NL | 0.375% | 35 | $87,500.00 | n/a | $167,500.00 |
| 045: | CUPIDS, NL | 0.375% | 56 | $53,000.00 | n/a | $56,830.00 |
| 046: | CATALINA, NL | 0.375% | 53 | $80,000.00 | n/a | $48,000.00 |
| 047: | FLEUR DE LYS, NL | 0.375% | 40 | $41,000.00 | n/a | $62,500.00 |
| 048: | LOWER ISLAND COVE, NL | 0.375% | 35 | $27,000.00 | $25,000.00 | $43,000.00 |
| 049: | BROWNSDALE, NL | 0.375% | 35 | $69,500.00 | n/a | $62,500.00 |
| 050: | CAVENDISH, NL | 0.375% | 30 | $84,000.00 | n/a | $184,500.00 |
| Mortgage Application Form Type | Percentage of Inquiries | |
|---|---|---|
| Qualification: | 27.2% | |
| First-time Buyer: | 19.5% | |
| Refinance: | 19.1% | |
| No Money Down: | 15.8% | |
| Renewal: | 8.3% | |
| Purchase: | 5.4% | |
| Pre-approval: | 1.3% | |
| Other: | 3.6% | |
| Total Application Types Found: 18 | ||

Average age: 38
Oldest age: 72
Youngest age: 19
The following depicts the average income of Canadians living in Newfoundland and Labrador who have applied for a home loan using the CanEquity mortgage application.
| Average annual gross income for | |
|---|---|
| mortgage applicants in Newfoundland and Labrador: | $48,886.91 |
| applicants within all of Canada: | $58,945.81 |
| Difference: | ($10,058.90) |
| mortgage co-applicants in Newfoundland and Labrador: | $33,408.79 |
| co-applicants within all of Canada: | $41,508.27 |
| Difference: | ($8,099.48) |
The information shown below represents the residential status of people living in Newfoundland and Labrador who have applied for a loan using the pre-approval application on CanEquity's web site.
| Residential Status of Mortgage Applicant | Percentage of Inquiries | |
|---|---|---|
| Rent: | 40.0% | |
| Own: | 46.0% | |
| Other: | 3.6% | |
| No Comment: | 3.8% | |
| Live with parents: | 6.8% |

The pie chart below represents the marital status of applicants from Newfoundland and Labrador using the mortgage application located at the CanEquity web site. Over 66% of the mortgage applicants are living common-law or married, while only 33% are not living with someone.
| Marital Status of Mortgage Applicant | Percentage of Inquiries | |
|---|---|---|
| Married: | 50.8% | |
| Single: | 27.8% | |
| Common-law: | 15.4% | |
| Divorced: | 3.4% | |
| Separated: | 2.6% |
