| Year | Year to Year Comparison | ** National Contribution |
|---|---|---|
| 2010: | * 2.22% | * 0.01% |
| 2009: | 15.56% | 0.05% |
| 2008: | 15.56% | 0.05% |
| 2007: | 11.85% | 0.04% |
| 2006: | 12.59% | 0.04% |
| 2005: | 8.89% | 0.03% |
| 2004: | 11.11% | 0.04% |
| 2003: | 11.11% | 0.04% |
| 2002: | 11.11% | 0.04% |
The graph below shows the volumes of Web applications received by CanEquity in each month for all years combined. The busiest months for mortgages from St John's seem to occur during our second quarter (represented by the green bars) with 30.37% while our slowest is the fourth quarter (represented by the red bars) with 16.30%.
| Rank | Month | Percentage of Inquiries | |
|---|---|---|---|
| 1: | May: | 14.1% | |
| 2: | July: | 11.9% | |
| 3: | March: | 11.9% | |
| 4: | August: | 10.4% | |
| 5: | June: | 10.4% | |
| 6: | September: | 8.2% | |
| 7: | December: | 6.7% | |
| 8: | February: | 6.7% | |
| 9: | April: | 5.9% | |
| 10: | October: | 5.2% | |
| 11: | November: | 4.4% | |
| 12: | January: | 4.4% |

The information below shows the busy days for online mortgage applications that were received by CanEquity's web site. Each day represents a combined total of all occurrences of that day in the past 5 years. In St John's, the day with the most volume, having more than 20.00% of all inquiries, is Monday. In comparison, Wednesday's are the slowest day with only 9.63% of all inquiries.
| Rank | Day of the Week | Percentage of Inquiries | |
|---|---|---|---|
| 1: | Monday: | 20.0% | |
| 2: | Tuesday: | 19.3% | |
| 3: | Saturday: | 15.6% | |
| 4: | Thursday: | 14.1% | |
| 5: | Sunday: | 11.1% | |
| 6: | Friday: | 10.4% | |
| 7: | Wednesday: | 9.6% |

Mortgage inquiries are received 24 hours a day via the CanEquity web site. The report shown below represents the peak hours over a 24-hour period. The data is taken from all days of all years. Only 0.0% of all mortgages are received during the morning, while 52.6% arrive in the afternoon.
| Time Period (24 Hour) | Percentage of Inquiries |
|---|---|
| 02:00 to 02:59: | 1.5% |
| 04:00 to 04:59: | 2.2% |
| 05:00 to 05:59: | 4.4% |
| 06:00 to 06:59: | 5.2% |
| 07:00 to 07:59: | 8.1% |
| 08:00 to 08:59: | 7.4% |
| 09:00 to 09:59: | 4.4% |
| 10:00 to 10:59: | 8.1% |
| 11:00 to 11:59: | 5.9% |
| 12:00 to 12:59: | 5.2% |
| 13:00 to 13:59: | 6.7% |
| 14:00 to 14:59: | 8.9% |
| 15:00 to 15:59: | 4.4% |
| 16:00 to 16:59: | 4.4% |
| 17:00 to 17:59: | 8.9% |
| 18:00 to 18:59: | 3.0% |
| 19:00 to 19:59: | 2.2% |
| 20:00 to 20:59: | 2.2% |
| 21:00 to 21:59: | 4.4% |
| 22:00 to 22:59: | 1.5% |
| 23:00 to 23:59: | 0.7% |

| Online Mortgage Origination for the Province of | Percentage of applications |
|---|---|
| Alberta: | 21.10% |
| British Columbia: | 10.87% |
| Manitoba: | 2.09% |
| New Brunswick: | 2.10% |
| Newfoundland and Labrador: | 1.15% |
| Nova Scotia: | 2.91% |
| Northwest Territories: | 0.32% |
| Nunavut: | 0.08% |
| Ontario: | 48.83% |
| Prince Edward Island: | 0.44% |
| Quebec: | 4.14% |
| Saskatchewan: | 5.07% |
| Yukon Territories: | 0.26% |

| Location | Contribution | |
|---|---|---|
| 001: | ST JOHN'S, NL | 0.317% |
| 002: | MOUNT PEARL, NL | 0.089% |
| 003: | CORNER BROOK, NL | 0.085% |
| 004: | CONCEPTION BAY SOUTH, NL | 0.045% |
| 005: | PARADISE, NL | 0.038% |
| 006: | PORTUGAL COVE-ST PHILIPS, NL | 0.035% |
| Mortgage Application Form Type | Percentage of Inquiries | |
|---|---|---|
| Qualification: | 28.9% | |
| First-time Buyer: | 20.0% | |
| No Money Down: | 15.6% | |
| Refinance: | 14.8% | |
| Renewal: | 11.9% | |
| Purchase: | 5.9% | |
| Variable Rate: | 1.5% | |
| Other: | 1.4% | |
| Total Application Types Found: 9 | ||

Average age: 37
Oldest age: 64
Youngest age: 21
The figures below represent the average income of Canadians living in St John's who have applied for a mortgage loan using the online application located at the CanEquity web site.
| Average annual gross income for | |
|---|---|
| mortgage applicants in St John's: | $47,835.06 |
| applicants within all of Canada: | $58,582.39 |
| Difference: | ($10,747.32) |
| mortgage co-applicants in St John's: | $31,797.29 |
| co-applicants within all of Canada: | $41,225.82 |
| Difference: | ($9,428.53) |
The information below represents the residential status of people living in St John's who have applied for a mortgage using the pre-approval application on the CanEquity Mortgage web site.
| Residential Status of Mortgage Applicant | Percentage of Inquiries | |
|---|---|---|
| Rent: | 45.9% | |
| Own: | 40.0% | |
| Other: | 1.5% | |
| No Comment: | 7.4% | |
| Live with parents: | 5.2% |

The following table and pie chart represents the marital status of applicants from St John's, Newfoundland and Labrador using the mortgage application found on canequity.com. In St John's, 59% of the mortgage applicants are living with someone, while only 40% are not married or separated.
| Marital Status of Mortgage Applicant | Percentage of Inquiries | |
|---|---|---|
| Married: | 46.7% | |
| Single: | 34.1% | |
| Common-law: | 12.6% | |
| Divorced: | 5.9% | |
| Separated: | 0.7% |
