| Year | Year to Year Comparison | ** National Contribution |
|---|---|---|
| 2011: | 37.74% | 0.04% |
| 2010: | 30.19% | 0.03% |
| 2009: | 9.43% | 0.01% |
| 2008: | 3.77% | 0.00% |
| 2007: | 5.66% | 0.01% |
| 2006: | 7.55% | 0.01% |
| 2005: | 3.77% | 0.00% |
| 2003: | 1.89% | 0.00% |
The bar graph below displays the volumes of Web applications received by CanEquity in each month for all years combined. The busiest months for mortgages from Amherst mostly occur during our fourth quarter (represented by the red bars) with 28.30% while our slowest is the third quarter (represented by the blue bars) with 18.87%.
| Rank | Month | Percentage of Inquiries | |
|---|---|---|---|
| 1: | November: | 17.0% | |
| 2: | June: | 15.1% | |
| 3: | January: | 13.2% | |
| 4: | April: | 7.5% | |
| 5: | February: | 7.5% | |
| 6: | July: | 7.5% | |
| 7: | October: | 7.5% | |
| 8: | August: | 5.7% | |
| 9: | March: | 5.7% | |
| 10: | September: | 5.7% | |
| 11: | May: | 3.8% | |
| 12: | December: | 3.8% |

The bar graph below plots the busy days for online mortgage applications that were received by CanEquity's web site. Each day is a total combined representation of the last 5 years of all occurrences of that day. In Amherst, the day with the most volume, having more than 20.75% of all inquiries, is Tuesday. In comparison, Saturday's are the slowest day with only 3.77% of all inquiries.
| Rank | Day of the Week | Percentage of Inquiries | |
|---|---|---|---|
| 1: | Tuesday: | 20.8% | |
| 2: | Friday: | 20.8% | |
| 3: | Wednesday: | 20.8% | |
| 4: | Monday: | 13.2% | |
| 5: | Thursday: | 11.3% | |
| 6: | Sunday: | 9.4% | |
| 7: | Saturday: | 3.8% |

In Amherst, applications are received 24 hours a day via the CanEquity web site. The information shown below represents the rush hours in the day. The data is taken from all days of all years. Only 11.3% of all mortgages are received before noon, while 56.6% arrive in the afternoon.
| Time Period (24 Hour) | Percentage of Inquiries |
|---|---|
| 02:00 to 02:59: | 1.9% |
| 03:00 to 03:59: | 1.9% |
| 05:00 to 05:59: | 5.7% |
| 06:00 to 06:59: | 3.8% |
| 08:00 to 08:59: | 9.4% |
| 09:00 to 09:59: | 3.8% |
| 10:00 to 10:59: | 5.7% |
| 11:00 to 11:59: | 11.3% |
| 12:00 to 12:59: | 7.5% |
| 13:00 to 13:59: | 9.4% |
| 14:00 to 14:59: | 5.7% |
| 15:00 to 15:59: | 1.9% |
| 16:00 to 16:59: | 1.9% |
| 17:00 to 17:59: | 5.7% |
| 18:00 to 18:59: | 11.3% |
| 19:00 to 19:59: | 3.8% |
| 20:00 to 20:59: | 7.5% |
| 21:00 to 21:59: | 1.9% |

| Online Mortgage Origination for the Province of | Percentage of applications |
|---|---|
| Alberta: | 20.94% |
| British Columbia: | 10.57% |
| Manitoba: | 2.06% |
| New Brunswick: | 2.43% |
| Newfoundland and Labrador: | 1.25% |
| Nova Scotia: | 3.28% |
| Northwest Territories: | 0.40% |
| Nunavut: | 0.10% |
| Ontario: | 48.07% |
| Prince Edward Island: | 0.53% |
| Quebec: | 3.97% |
| Saskatchewan: | 4.94% |
| Yukon Territories: | 0.41% |

| Location | Contribution | |
|---|---|---|
| 001: | HALIFAX, NS | 0.461% |
| 002: | DARTMOUTH, NS | 0.302% |
| 003: | SYDNEY, NS | 0.183% |
| 004: | TRURO, NS | 0.159% |
| 005: | LOWER SACKVILLE, NS | 0.121% |
| 006: | AMHERST, NS | 0.100% |
| 007: | YARMOUTH, NS | 0.094% |
| 008: | GLACE BAY, NS | 0.072% |
| 009: | BEDFORD, NS | 0.053% |
| 010: | BRIDGEWATER, NS | 0.053% |
| 011: | KENTVILLE, NS | 0.051% |
| Mortgage Application Form Type | Percentage of Inquiries | |
|---|---|---|
| Purchase: | 28.3% | |
| Qualification: | 22.6% | |
| First-time Buyer: | 22.6% | |
| Refinance: | 7.5% | |
| No Money Down: | 7.5% | |
| Pre-approval: | 3.8% | |
| Commercial: | 3.8% | |
| Renewal: | 1.9% | |
| Low Doc: | 1.9% | |
| Total Application Types Found: 9 | ||

Average age: 40
Oldest age: 63
Youngest age: 21
The figures below represent the average income of Canadians living in Amherst who have applied for a home loan using the CanEquity mortgage application.
| Average annual gross income for | |
|---|---|
| mortgage applicants in Amherst: | $36,942.60 |
| applicants within all of Canada: | $59,498.47 |
| Difference: | ($22,555.87) |
| mortgage co-applicants in Amherst: | $34,506.38 |
| co-applicants within all of Canada: | $42,403.13 |
| Difference: | ($7,896.76) |
The following table represents the residential status of people living in Amherst who have submitted a mortgage inquiry using CanEquity's preapproval application.
| Residential Status of Mortgage Applicant | Percentage of Inquiries | |
|---|---|---|
| Rent: | 66.0% | |
| Own: | 24.5% | |
| Other: | 5.7% | |
| Live with parents: | 3.8% |

The information below shows the marital status of applicants from Amherst, Nova Scotia using the mortgage application found on the CanEquity Mortgage web site. Over 56% of the mortgage applicants are living with someone, while only 43% are not living with someone.
| Marital Status of Mortgage Applicant | Percentage of Inquiries | |
|---|---|---|
| Married: | 35.8% | |
| Single: | 32.1% | |
| Common-law: | 20.8% | |
| Divorced: | 5.7% | |
| Separated: | 5.7% |
