Disclaimer:
CanEquity Mortgage has compiled the following data for educational and informational purposes as outlined in our privacy policy. All names, street and e-mail addresses, telephone numbers, dates of birth, and other forms of identification have been removed before the following data was compiled. These statistics are anonymous and contain no personal information, and cannot be used to gather such information.
The statistics gathered are from CanEquity’s web site and do not include inquiries via fax, e-mail, contact forms, phone-ins or walk-ins. The statistics gathered represent the growing Internet usage and mortgage trends found within Canada.
All information, charts and graphs represented are deemed accurate and reliable but no warranty or guarantee is implied. Data may be noticeably affected from time to time by changes in CanEquity Mortgage marketing efforts. Data may also be affected by Internet connectivity, outages and service (or lack of) to areas within Canada. The range of data collected is from 30,000 to 60,000 mortgage applicants from across Canada. All data has a deviation of +/- 1.00% for added anonymity. No statistic contained herein represents a single person.
This information may be used freely for educational or non-commercial use. For more information about this service, please e-mail marketing@canequity.com. Copyright © 2001-2009 CEG Research, The Canadian Equity Group Inc.
| Year | Volume Comparison | ** National Contribution |
|---|---|---|
| 2010: | * 2.41% | * 0.07% |
| 2009: | 20.65% | 0.60% |
| 2008: | 12.94% | 0.37% |
| 2007: | 12.19% | 0.35% |
| 2006: | 12.52% | 0.36% |
| 2005: | 11.19% | 0.32% |
| 2004: | 9.70% | 0.28% |
| 2003: | 10.20% | 0.29% |
| 2002: | 8.21% | 0.24% |
The graph below displays our website's individual monthly volume history for Internet applications originating from Nova Scotia.

This bar graph depicts the volumes of Web applications received by CanEquity in each month for all years combined. The busiest months for mortgages occur during our first quarter (represented by the brown bars) with 29.93% while our slowest is the fourth quarter (represented by the red bars) with 17.83%.
| Rank | Month | Percentage of Inquiries | |
|---|---|---|---|
| 1: | January: | 10.5% | |
| 2: | March: | 9.8% | |
| 3: | May: | 9.6% | |
| 4: | February: | 9.6% | |
| 5: | July: | 9.4% | |
| 6: | August: | 8.8% | |
| 7: | April: | 8.5% | |
| 8: | September: | 8.0% | |
| 9: | June: | 8.0% | |
| 10: | October: | 6.5% | |
| 11: | November: | 6.0% | |
| 12: | December: | 5.3% |

The information below compares the busy days for mortgage inquiries that were received by our web site. A combined total of all occurrences of each day are represented for the past 5 years. In Nova Scotia, the day with the most volume, having more than 18.08% of all applications, is Monday. In comparison, Saturday's are the slowest day with only 9.78% of all inquiries.
| Rank | Day of the Week | Percentage of Inquiries | |
|---|---|---|---|
| 1: | Monday: | 18.1% | |
| 2: | Wednesday: | 17.3% | |
| 3: | Tuesday: | 16.8% | |
| 4: | Thursday: | 15.6% | |
| 5: | Friday: | 11.3% | |
| 6: | Sunday: | 11.3% | |
| 7: | Saturday: | 9.8% |

Mortgage inquiries are received 24 hours a day on the CanEquity web site. The time periods below indicates the busy hours over a 24-hour period. The data is taken from all days of all years. Only 0.0% of all mortgages are received before noon, while 39.3% arrive in the afternoon.
| Time Period (24 Hour) | Percentage of Inquiries |
|---|---|
| 00:00 to 00:59: | 0.3% |
| 01:00 to 01:59: | 0.2% |
| 02:00 to 02:59: | 0.3% |
| 03:00 to 03:59: | 1.0% |
| 04:00 to 04:59: | 1.2% |
| 05:00 to 05:59: | 2.4% |
| 06:00 to 06:59: | 3.8% |
| 07:00 to 07:59: | 5.6% |
| 08:00 to 08:59: | 7.0% |
| 09:00 to 09:59: | 6.7% |
| 10:00 to 10:59: | 7.3% |
| 11:00 to 11:59: | 7.1% |
| 12:00 to 12:59: | 6.9% |
| 13:00 to 13:59: | 6.6% |
| 14:00 to 14:59: | 4.2% |
| 15:00 to 15:59: | 4.6% |
| 16:00 to 16:59: | 6.0% |
| 17:00 to 17:59: | 9.9% |
| 18:00 to 18:59: | 7.8% |
| 19:00 to 19:59: | 4.1% |
| 20:00 to 20:59: | 3.0% |
| 21:00 to 21:59: | 2.0% |
| 22:00 to 22:59: | 0.9% |
| 23:00 to 23:59: | 1.1% |

| Online Mortgage Origination for the Province of | Percentage in Comparison |
|---|---|
| Alberta: | 731.3% |
| British Columbia: | 377.8% |
| Manitoba: | 72.7% |
| New Brunswick: | 72.6% |
| Newfoundland and Labrador: | 39.5% |
| Nova Scotia: | 100.0% |
| Northwest Territories: | 10.9% |
| Nunavut: | 3.0% |
| Ontario: | 1689.6% |
| Prince Edward Island: | 15.0% |
| Quebec: | 140.1% |
| Saskatchewan: | 175.9% |
| Yukon Territories: | 8.6% |

| City or Town within the province of Nova Scotia | Percentage of Inquiries | Average Age | Average Income | Average Co-Income | Average Home Loan | |
|---|---|---|---|---|---|---|
| 001: | HALIFAX, NS | 14.096% | 36 | $50,860.84 | $37,540.84 | $151,333.97 |
| 002: | DARTMOUTH, NS | 9.867% | 38 | $53,818.81 | $36,431.08 | $122,041.58 |
| 003: | SYDNEY, NS | 4.892% | 41 | $42,200.93 | $28,328.52 | $83,835.46 |
| 004: | TRURO, NS | 3.980% | 36 | $37,816.37 | $27,637.06 | $103,655.56 |
| 005: | LOWER SACKVILLE, NS | 3.814% | 37 | $41,324.09 | $33,888.28 | $119,418.42 |
| 006: | YARMOUTH, NS | 2.985% | 36 | $48,512.74 | $27,860.46 | $91,823.33 |
| 007: | GLACE BAY, NS | 2.239% | 37 | $44,481.89 | $28,714.29 | $72,958.33 |
| 008: | BEDFORD, NS | 1.824% | 38 | $88,156.84 | $39,281.44 | $161,323.11 |
| 009: | PICTOU, NS | 1.658% | 37 | $39,256.11 | $24,057.33 | $79,660.00 |
| 010: | AMHERST, NS | 1.658% | 42 | $42,755.67 | $32,046.67 | $91,400.00 |
| 011: | NEW GLASGOW, NS | 1.493% | 33 | $40,189.56 | $25,869.86 | $71,181.25 |
| 012: | LIVERPOOL, NS | 1.493% | 38 | $37,377.93 | $26,550.00 | $119,438.46 |
| 013: | EASTERN PASSAGE, NS | 1.410% | 32 | $42,482.35 | $40,707.14 | $103,562.38 |
| 014: | NEW WATERFORD, NS | 1.327% | 34 | $33,205.67 | $19,176.00 | $53,681.82 |
| 015: | BRIDGEWATER, NS | 1.244% | 36 | $44,123.87 | $67,000.00 | $132,692.31 |
| 016: | NEW MINAS, NS | 1.161% | 35 | $46,021.71 | $21,316.67 | $136,854.55 |
| 017: | WOLFVILLE, NS | 1.161% | 43 | $73,372.93 | n/a | $209,777.78 |
| 018: | KENTVILLE, NS | 1.161% | 39 | $50,607.69 | $26,005.00 | $110,706.36 |
| 019: | ANTIGONISH, NS | 1.078% | 37 | $43,941.67 | $19,750.00 | $78,708.33 |
| 020: | GREENWOOD, NS | 0.912% | 36 | $51,725.91 | $16,650.00 | $109,180.00 |
| 021: | NORTH SYDNEY, NS | 0.912% | 35 | $50,144.73 | $22,645.00 | $86,571.43 |
| 022: | TIMBERLEA, NS | 0.912% | 40 | $45,906.50 | $26,283.33 | $180,571.43 |
| 023: | CENTREVILLE, NS | 0.829% | 38 | $38,094.50 | $20,929.00 | $80,125.00 |
| 024: | STELLARTON, NS | 0.746% | 42 | $39,214.29 | $19,400.00 | $72,935.11 |
| 025: | MIDDLETON, NS | 0.746% | 39 | $36,746.67 | $28,120.00 | $80,471.43 |
| 026: | WINDSOR, NS | 0.746% | 34 | $25,950.13 | $93,360.00 | $132,562.67 |
| 027: | SYDNEY MINES, NS | 0.663% | 39 | $99,125.00 | $25,166.67 | $138,000.00 |
| 028: | HAMMONDS PLAINS, NS | 0.663% | 37 | $65,142.86 | $51,200.00 | $197,402.80 |
| 029: | HUBBARDS, NS | 0.663% | 37 | $83,857.14 | $31,000.00 | $125,000.00 |
| 030: | SHELBURNE, NS | 0.663% | 29 | $49,285.71 | n/a | $111,285.71 |
| 031: | SHEARWATER, NS | 0.663% | 35 | $54,625.00 | $16,000.00 | $171,600.00 |
| 032: | KINGSTON, NS | 0.580% | 40 | $47,387.00 | $16,044.50 | $118,423.00 |
| 033: | LAWRENCETOWN, NS | 0.580% | 33 | $55,116.67 | $46,000.00 | $168,500.00 |
| 034: | WESTVILLE, NS | 0.580% | 39 | $48,571.43 | n/a | $68,000.00 |
| 035: | PORT HAWKESBURY, NS | 0.498% | 43 | $33,608.80 | $29,987.50 | $65,769.00 |
| 036: | FALL RIVER, NS | 0.498% | 41 | $69,786.33 | $130,750.00 | $140,000.00 |
| 037: | MAHONE BAY, NS | 0.498% | 34 | $43,420.00 | $35,000.00 | $88,200.00 |
| 038: | DIGBY, NS | 0.498% | 34 | $36,026.83 | $20,355.00 | $90,416.67 |
| 039: | WEYMOUTH, NS | 0.498% | 31 | $30,854.83 | n/a | $81,750.00 |
| 040: | DEBERT, NS | 0.498% | 37 | $26,205.00 | $30,500.00 | $82,150.00 |
| 041: | LANTZ, NS | 0.498% | 37 | $60,483.33 | $65,750.00 | $136,550.50 |
| 042: | STEWIACKE, NS | 0.498% | 40 | $44,960.00 | n/a | $120,275.00 |
| 043: | ELMSDALE, NS | 0.415% | 40 | $37,368.00 | n/a | $69,500.00 |
| 044: | FALMOUTH, NS | 0.415% | 30 | $46,552.00 | n/a | $221,250.00 |
| 045: | BARRINGTON, NS | 0.415% | 36 | $28,760.00 | n/a | $248,250.00 |
| 046: | MOUNT UNIACKE, NS | 0.415% | 33 | $41,400.00 | $36,000.00 | $176,875.00 |
| 047: | BERWICK, NS | 0.415% | 39 | $43,964.00 | $24,450.00 | $56,125.00 |
| 048: | CANNING, NS | 0.415% | 36 | $29,031.20 | $25,750.00 | $102,400.00 |
| 049: | LAKE ECHO, NS | 0.415% | 36 | $39,000.00 | n/a | $78,279.40 |
| 050: | ANNAPOLIS ROYAL, NS | 0.332% | 45 | $25,750.00 | $24,000.00 | $121,250.00 |
| Mortgage Application Form Type | Percentage of Inquiries | |
|---|---|---|
| Qualification: | 23.3% | |
| Refinance: | 20.6% | |
| First-time Buyer: | 19.8% | |
| No Money Down: | 15.8% | |
| Renewal: | 9.4% | |
| Purchase: | 4.1% | |
| Variable Rate: | 1.4% | |
| Pre-approval: | 1.3% | |
| Equity Mortgage: | 1.0% | |
| Investment: | 1.0% | |
| Other: | 2.1% | |
| Total Application Types Found: 17 | ||

Average age: 37
Oldest age: 85
Youngest age: 19
The amounts below are the average income of people living in Nova Scotia who have applied for a mortgage loan using CanEquity's pre-approval application.
| Average annual gross income for | |
|---|---|
| mortgage applicants in Nova Scotia: | $47,735.50 |
| applicants within all of Canada: | $58,448.42 |
| Difference: | ($10,712.92) |
| mortgage co-applicants in Nova Scotia: | $33,909.43 |
| co-applicants within all of Canada: | $41,110.46 |
| Difference: | ($7,201.02) |
The information below represents the residential status of people living in Nova Scotia who have applied for a mortgage loan using the pre-approval application on CanEquity's web site.
| Residential Status of Mortgage Applicant | Percentage of Inquiries | |
|---|---|---|
| Rent: | 43.4% | |
| Own: | 44.6% | |
| Other: | 2.2% | |
| No Comment: | 5.7% | |
| Live with parents: | 4.1% |

The following table and pie chart represents the marital status of applicants from Nova Scotia using the preapproval application found on canequity.com. Approximately 66% of the mortgage applicants are living with someone, while only 32% are single or separated.
| Marital Status of Mortgage Applicant | Percentage of Inquiries | |
|---|---|---|
| Married: | 48.4% | |
| Single: | 24.2% | |
| Common-law: | 18.1% | |
| Divorced: | 4.1% | |
| Separated: | 3.9% | |
| Widowed: | 1.3% |
