| Year | Year to Year Comparison | ** National Contribution |
|---|---|---|
| 2011: | 8.00% | 0.00% |
| 2010: | 16.00% | 0.01% |
| 2009: | 12.00% | 0.01% |
| 2008: | 8.00% | 0.00% |
| 2007: | 12.00% | 0.01% |
| 2006: | 8.00% | 0.00% |
| 2005: | 8.00% | 0.00% |
| 2004: | 8.00% | 0.00% |
| 2003: | 4.00% | 0.00% |
| 2002: | 16.00% | 0.01% |
The graph below displays the busy days for online mortgage applications that were received by the CanEquity web site. Each day is a total combined representation of the last 5 years of all occurrences of that day. In Pictou the most busy day of the week, with 20.00% of all applications, is Monday. In comparison, Saturday's are the slowest day with only 12.00% of all inquiries.
| Rank | Day of the Week | Percentage of Inquiries | |
|---|---|---|---|
| 1: | Monday: | 20.0% | |
| 2: | Tuesday: | 20.0% | |
| 3: | Friday: | 20.0% | |
| 4: | Wednesday: | 16.0% | |
| 5: | Thursday: | 12.0% | |
| 6: | Saturday: | 12.0% |

In Pictou, applications are received 24 hours a day on our web site. The graph shown below indicates the busy hours within a 24-hour period. The data is taken from all days of all years. Only 32.0% of all mortgages are received before noon, while 68.0% arrive in the afternoon.
| Time Period (24 Hour) | Percentage of Inquiries |
|---|---|
| 07:00 to 07:59: | 4.0% |
| 08:00 to 08:59: | 8.0% |
| 09:00 to 09:59: | 8.0% |
| 10:00 to 10:59: | 4.0% |
| 11:00 to 11:59: | 8.0% |
| 12:00 to 12:59: | 8.0% |
| 13:00 to 13:59: | 4.0% |
| 14:00 to 14:59: | 12.0% |
| 16:00 to 16:59: | 4.0% |
| 17:00 to 17:59: | 16.0% |
| 18:00 to 18:59: | 4.0% |
| 19:00 to 19:59: | 8.0% |
| 20:00 to 20:59: | 4.0% |
| 22:00 to 22:59: | 4.0% |
| 23:00 to 23:59: | 4.0% |

| Online Mortgage Origination for the Province of | Percentage of applications |
|---|---|
| Alberta: | 20.94% |
| British Columbia: | 10.57% |
| Manitoba: | 2.06% |
| New Brunswick: | 2.43% |
| Newfoundland and Labrador: | 1.25% |
| Nova Scotia: | 3.28% |
| Northwest Territories: | 0.40% |
| Nunavut: | 0.10% |
| Ontario: | 48.07% |
| Prince Edward Island: | 0.53% |
| Quebec: | 3.97% |
| Saskatchewan: | 4.94% |
| Yukon Territories: | 0.41% |

| Location | Contribution | |
|---|---|---|
| 007: | YARMOUTH, NS | 0.094% |
| 008: | GLACE BAY, NS | 0.072% |
| 009: | BEDFORD, NS | 0.053% |
| 010: | BRIDGEWATER, NS | 0.053% |
| 011: | KENTVILLE, NS | 0.051% |
| 012: | PICTOU, NS | 0.047% |
| 013: | LIVERPOOL, NS | 0.045% |
| 014: | NORTH SYDNEY, NS | 0.042% |
| 015: | NEW GLASGOW, NS | 0.040% |
| 016: | ANTIGONISH, NS | 0.040% |
| 017: | WOLFVILLE, NS | 0.038% |
| 1 | Westville, Nova Scotia |
| 2 | Trenton, Nova Scotia |
| 3 | Stellarton, Nova Scotia |
| 4 | Coldbrook, Nova Scotia |
| 5 | New Glasgow, Nova Scotia |
| 6 | Annapolis County, Nova Scotia |
| 7 | Pugwash, Nova Scotia |
| 8 | Shelburne, Nova Scotia |
| 9 | Amherst, Nova Scotia |
| 10 | Debert, Nova Scotia |
| Mortgage Application Form Type | Percentage of Inquiries | |
|---|---|---|
| Qualification: | 32.0% | |
| Refinance: | 20.0% | |
| Purchase: | 12.0% | |
| First-time Buyer: | 8.0% | |
| Fixed Rate: | 4.0% | |
| No Money Down: | 4.0% | |
| Commercial: | 4.0% | |
| Renewal: | 4.0% | |
| Equity Mortgage: | 4.0% | |
| Investment: | 4.0% | |
| Variable Rate: | 4.0% | |
| Total Application Types Found: 11 | ||

Average age: 36
Oldest age: 79
Youngest age: 19
The figures below represent the average income of people living in Pictou who have applied for a loan using the CanEquity mortgage application.
| Average annual gross income for | |
|---|---|
| mortgage applicants in Pictou: | $37,439.57 |
| applicants within all of Canada: | $59,498.47 |
| Difference: | ($22,058.90) |
| mortgage co-applicants in Pictou: | $25,179.20 |
| co-applicants within all of Canada: | $42,403.13 |
| Difference: | ($17,223.93) |
The chart and pie-graph below depicts the residential status of people living in Pictou who have applied for a loan using the CanEquity mortgage application.
| Residential Status of Mortgage Applicant | Percentage of Inquiries | |
|---|---|---|
| Rent: | 24.0% | |
| Own: | 48.0% | |
| Other: | 12.0% | |
| No Comment: | 12.0% | |
| Live with parents: | 4.0% |

The following information represents the marital status of applicants from Pictou, Nova Scotia using the mortgage preapproval application found on canequity.com. 80% of the mortgage applicants are living with someone, while only 20% are not married or separated.
| Marital Status of Mortgage Applicant | Percentage of Inquiries | |
|---|---|---|
| Married: | 52.0% | |
| Common-law: | 28.0% | |
| Single: | 12.0% | |
| Divorced: | 4.0% | |
| Separated: | 4.0% |
