| Year | Year to Year Comparison | ** National Contribution |
|---|---|---|
| 2009: | 13.21% | 0.02% |
| 2008: | 13.21% | 0.02% |
| 2007: | 11.32% | 0.01% |
| 2006: | 22.64% | 0.03% |
| 2005: | 16.98% | 0.02% |
| 2004: | 5.66% | 0.01% |
| 2003: | 11.32% | 0.01% |
| 2002: | 5.66% | 0.01% |
The following bar graph illustrates the volumes of online mortgage applications received by CanEquity in each month for all years combined. The busiest months for mortgages from Bradford usually occur during our first quarter (represented by the brown bars) with 32.08% while our slowest is the fourth quarter (represented by the red bars) with 20.75%.
| Rank | Month | Percentage of Inquiries | |
|---|---|---|---|
| 1: | July: | 13.2% | |
| 2: | January: | 11.3% | |
| 3: | March: | 11.3% | |
| 4: | June: | 11.3% | |
| 5: | November: | 9.4% | |
| 6: | February: | 9.4% | |
| 7: | August: | 9.4% | |
| 8: | May: | 7.5% | |
| 9: | October: | 7.5% | |
| 10: | April: | 3.8% | |
| 11: | December: | 3.8% | |
| 12: | September: | 1.9% |

The information below illustrates the busy days for online mortgage applications that were received by our web site. Each day represents a combined total of all occurrences of that day in the past 5 years. In Bradford the busiest day, with 22.64% of all submissions, is Tuesday. In comparison, Saturday's are the slowest day with only 5.66% of all inquiries.
| Rank | Day of the Week | Percentage of Inquiries | |
|---|---|---|---|
| 1: | Tuesday: | 22.6% | |
| 2: | Monday: | 18.9% | |
| 3: | Thursday: | 17.0% | |
| 4: | Wednesday: | 15.1% | |
| 5: | Friday: | 11.3% | |
| 6: | Sunday: | 9.4% | |
| 7: | Saturday: | 5.7% |

Mortgage applications are received 24 hours a day via the CanEquity web site. The information shown below represents the busy hours in the day. The data is taken from all days of all years.
| Time Period (24 Hour) | Percentage of Inquiries |
|---|---|
| 06:00 to 06:59: | 7.5% |
| 07:00 to 07:59: | 7.5% |
| 08:00 to 08:59: | 9.4% |
| 09:00 to 09:59: | 9.4% |
| 10:00 to 10:59: | 9.4% |
| 11:00 to 11:59: | 1.9% |
| 12:00 to 12:59: | 3.8% |
| 13:00 to 13:59: | 5.7% |
| 14:00 to 14:59: | 11.3% |
| 15:00 to 15:59: | 3.8% |
| 16:00 to 16:59: | 5.7% |
| 17:00 to 17:59: | 3.8% |
| 18:00 to 18:59: | 3.8% |
| 19:00 to 19:59: | 7.5% |
| 20:00 to 20:59: | 7.5% |
| 21:00 to 21:59: | 1.9% |

| Online Mortgage Origination for the Province of | Percentage of applications |
|---|---|
| Alberta: | 21.14% |
| British Columbia: | 10.92% |
| Manitoba: | 2.10% |
| New Brunswick: | 2.10% |
| Newfoundland and Labrador: | 1.14% |
| Nova Scotia: | 2.89% |
| Northwest Territories: | 0.31% |
| Nunavut: | 0.09% |
| Ontario: | 48.84% |
| Prince Edward Island: | 0.43% |
| Quebec: | 4.05% |
| Saskatchewan: | 5.08% |
| Yukon Territories: | 0.25% |

| Location | Contribution | |
|---|---|---|
| 057: | DUNDAS, ON | 0.146% |
| 058: | TRENTON, ON | 0.141% |
| 059: | MAPLE, ON | 0.132% |
| 060: | STRATHROY, ON | 0.132% |
| 061: | OWEN SOUND, ON | 0.132% |
| 062: | BRADFORD, ON | 0.127% |
| 063: | LINDSAY, ON | 0.125% |
| 064: | FORT ERIE, ON | 0.125% |
| 065: | COBOURG, ON | 0.122% |
| 066: | COLLINGWOOD, ON | 0.117% |
| 067: | BOLTON, ON | 0.117% |
| Mortgage Application Form Type | Percentage of Inquiries | |
|---|---|---|
| Refinance: | 24.5% | |
| Qualification: | 22.6% | |
| First-time Buyer: | 17.0% | |
| Renewal: | 17.0% | |
| No Money Down: | 11.3% | |
| Low Doc: | 3.8% | |
| Purchase: | 1.9% | |
| Home Renovation: | 1.9% | |
| Total Application Types Found: 8 | ||

Average age: 37
Oldest age: 58
Youngest age: 21
The information below represents the average income of applicants living in Bradford who have applied for a mortgage loan using CanEquity's pre-approval application.
| Average annual gross income for | |
|---|---|
| mortgage applicants in Bradford: | $54,251.15 |
| applicants within all of Canada: | $58,448.42 |
| Difference: | ($4,197.27) |
| mortgage co-applicants in Bradford: | $56,377.78 |
| co-applicants within all of Canada: | $41,110.46 |
| Difference: | $15,267.32 |
The chart and pie-graph below depicts the residential status of people living in Bradford who have applied for a loan using CanEquity's preapproval application.
| Residential Status of Mortgage Applicant | Percentage of Inquiries | |
|---|---|---|
| Rent: | 32.1% | |
| Own: | 52.8% | |
| Other: | 1.9% | |
| No Comment: | 1.9% | |
| Live with parents: | 11.3% |

The following information represents the marital status of applicants from Bradford, Ontario using the online mortgage application located at canequity.com. Approximately 67% of the mortgage applicants are either married or living common-law, while only 30% are not married or separated.
| Marital Status of Mortgage Applicant | Percentage of Inquiries | |
|---|---|---|
| Married: | 58.5% | |
| Single: | 22.6% | |
| Common-law: | 9.4% | |
| Divorced: | 3.8% | |
| Separated: | 3.8% | |
| Widowed: | 1.9% |
