| Year | Year to Year Comparison | ** National Contribution |
|---|---|---|
| 2010: | * 0.86% | * 0.01% |
| 2009: | 18.53% | 0.10% |
| 2008: | 10.78% | 0.06% |
| 2007: | 14.65% | 0.08% |
| 2006: | 14.22% | 0.08% |
| 2005: | 14.22% | 0.08% |
| 2004: | 12.93% | 0.07% |
| 2003: | 7.76% | 0.04% |
| 2002: | 6.03% | 0.03% |
The following bar graph shows the individual monthly volume history for Internet applications originating from Brantford, ON.

This graph displays the volumes of applications received by CanEquity in each month for all years combined. The busiest months for mortgages from Brantford seem to occur during our first quarter (represented by the brown bars) with 31.90% while our slowest is the fourth quarter (represented by the red bars) with 15.95%.
| Rank | Month | Percentage of Inquiries | |
|---|---|---|---|
| 1: | January: | 11.2% | |
| 2: | May: | 10.8% | |
| 3: | March: | 10.8% | |
| 4: | April: | 9.9% | |
| 5: | February: | 9.9% | |
| 6: | July: | 9.1% | |
| 7: | June: | 8.2% | |
| 8: | September: | 7.8% | |
| 9: | August: | 6.5% | |
| 10: | November: | 6.0% | |
| 11: | October: | 5.2% | |
| 12: | December: | 4.7% |

The graph below illustrates the busy days for Internet applications that were received by the CanEquity web site. A combined total of all occurrences of each day are represented for the past 5 years. In Brantford the most busy day of the week, with 20.69% of all applications, is Wednesday. In comparison, Sunday's are the slowest day with only 6.90% of all inquiries.
| Rank | Day of the Week | Percentage of Inquiries | |
|---|---|---|---|
| 1: | Wednesday: | 20.7% | |
| 2: | Thursday: | 17.7% | |
| 3: | Tuesday: | 15.9% | |
| 4: | Monday: | 14.2% | |
| 5: | Friday: | 14.2% | |
| 6: | Saturday: | 10.3% | |
| 7: | Sunday: | 6.9% |

Brantford mortgage applications are received 24 hours a day on our web site. The graph shown below represents the busy hours in the day. The data is taken from all days of all years. Only 33.6% of all mortgages are received before noon, while 62.9% arrive in the afternoon.
| Time Period (24 Hour) | Percentage of Inquiries |
|---|---|
| 00:00 to 00:59: | 2.2% |
| 01:00 to 01:59: | 1.3% |
| 03:00 to 03:59: | 0.9% |
| 04:00 to 04:59: | 1.3% |
| 05:00 to 05:59: | 1.7% |
| 06:00 to 06:59: | 0.9% |
| 07:00 to 07:59: | 3.4% |
| 08:00 to 08:59: | 5.6% |
| 09:00 to 09:59: | 7.3% |
| 10:00 to 10:59: | 7.3% |
| 11:00 to 11:59: | 5.2% |
| 12:00 to 12:59: | 6.0% |
| 13:00 to 13:59: | 7.3% |
| 14:00 to 14:59: | 6.5% |
| 15:00 to 15:59: | 6.0% |
| 16:00 to 16:59: | 3.0% |
| 17:00 to 17:59: | 8.2% |
| 18:00 to 18:59: | 6.0% |
| 19:00 to 19:59: | 3.9% |
| 20:00 to 20:59: | 6.9% |
| 21:00 to 21:59: | 3.0% |
| 22:00 to 22:59: | 3.4% |
| 23:00 to 23:59: | 2.6% |

| Online Mortgage Origination for the Province of | Percentage of applications |
|---|---|
| Alberta: | 21.14% |
| British Columbia: | 10.92% |
| Manitoba: | 2.10% |
| New Brunswick: | 2.10% |
| Newfoundland and Labrador: | 1.14% |
| Nova Scotia: | 2.89% |
| Northwest Territories: | 0.31% |
| Nunavut: | 0.09% |
| Ontario: | 48.84% |
| Prince Edward Island: | 0.43% |
| Quebec: | 4.05% |
| Saskatchewan: | 5.08% |
| Yukon Territories: | 0.25% |

| Location | Contribution | |
|---|---|---|
| 012: | OAKVILLE, ON | 0.705% |
| 013: | OSHAWA, ON | 0.659% |
| 014: | CAMBRIDGE, ON | 0.606% |
| 015: | GUELPH, ON | 0.599% |
| 016: | ST CATHARINES, ON | 0.561% |
| 017: | BRANTFORD, ON | 0.556% |
| 018: | ETOBICOKE, ON | 0.547% |
| 019: | RICHMOND HILL, ON | 0.542% |
| 020: | KINGSTON, ON | 0.520% |
| 021: | NORTH YORK, ON | 0.487% |
| 022: | MARKHAM, ON | 0.434% |
| Mortgage Application Form Type | Percentage of Inquiries | |
|---|---|---|
| Qualification: | 23.3% | |
| No Money Down: | 19.0% | |
| First-time Buyer: | 18.5% | |
| Refinance: | 17.7% | |
| Renewal: | 9.1% | |
| Purchase: | 5.2% | |
| Pre-approval: | 1.7% | |
| Fixed Rate: | 1.3% | |
| Investment: | 1.3% | |
| Commercial: | 0.9% | |
| Equity Mortgage: | 0.9% | |
| Variable Rate: | 0.9% | |
| Other: | 0.4% | |
| Total Application Types Found: 13 | ||

Average age: 36
Oldest age: 69
Youngest age: 20
The following depicts the average income of Canadians living in Brantford who have applied for a mortgage loan using the pre-approval application on the CanEquity Mortgage web site.
| Average annual gross income for | |
|---|---|
| mortgage applicants in Brantford: | $48,708.45 |
| applicants within all of Canada: | $58,448.42 |
| Difference: | ($9,739.97) |
| mortgage co-applicants in Brantford: | $33,353.95 |
| co-applicants within all of Canada: | $41,110.46 |
| Difference: | ($7,756.51) |
The information below represents the residential status of people living in Brantford who have applied for a home loan using CanEquity's preapproval application.
| Residential Status of Mortgage Applicant | Percentage of Inquiries | |
|---|---|---|
| Rent: | 45.3% | |
| Own: | 45.3% | |
| Other: | 0.9% | |
| No Comment: | 4.3% | |
| Live with parents: | 4.3% |

The following information represents the marital status of applicants from Brantford, Ontario using the mortgage application found on the CanEquity Mortgage web site. In Brantford, approximately 64% of the mortgage applicants are living together with someone, while only 35% are not living with someone.
| Marital Status of Mortgage Applicant | Percentage of Inquiries | |
|---|---|---|
| Married: | 46.1% | |
| Single: | 25.9% | |
| Common-law: | 18.1% | |
| Divorced: | 5.6% | |
| Separated: | 3.9% | |
| Widowed: | 0.4% |
