| Year | Year to Year Comparison | ** National Contribution |
|---|---|---|
| 2010: | * 1.29% | * 0.01% |
| 2009: | 18.45% | 0.10% |
| 2008: | 10.73% | 0.06% |
| 2007: | 14.59% | 0.08% |
| 2006: | 14.16% | 0.08% |
| 2005: | 14.16% | 0.08% |
| 2004: | 12.88% | 0.07% |
| 2003: | 7.72% | 0.04% |
| 2002: | 6.01% | 0.03% |
The 6-year bar graph below displays the individual monthly volume history for Internet applications submitted from Brantford, ON.

This graph depicts the volumes of applications received by CanEquity in each month for all years combined. The busiest months for mortgages from Brantford seem to occur during our first quarter (represented by the brown bars) with 32.19% while our slowest is the fourth quarter (represented by the red bars) with 15.88%.
| Rank | Month | Percentage of Inquiries | |
|---|---|---|---|
| 1: | January: | 11.2% | |
| 2: | May: | 10.7% | |
| 3: | March: | 10.7% | |
| 4: | February: | 10.3% | |
| 5: | April: | 9.9% | |
| 6: | July: | 9.0% | |
| 7: | June: | 8.2% | |
| 8: | September: | 7.7% | |
| 9: | August: | 6.4% | |
| 10: | November: | 6.0% | |
| 11: | October: | 5.2% | |
| 12: | December: | 4.7% |

The graph below compares the busy days for online mortgage applications that were received by our web site. Each day is a total combined representation of the last 5 years of all occurrences of that day. In Brantford, the day with the most volume, having more than 20.60% of all submissions, is Wednesday. In comparison, Sunday's are the slowest day with only 6.87% of all inquiries.
| Rank | Day of the Week | Percentage of Inquiries | |
|---|---|---|---|
| 1: | Wednesday: | 20.6% | |
| 2: | Thursday: | 17.6% | |
| 3: | Tuesday: | 15.9% | |
| 4: | Monday: | 14.6% | |
| 5: | Friday: | 14.2% | |
| 6: | Saturday: | 10.3% | |
| 7: | Sunday: | 6.9% |

In Brantford, mortgages are received 24 hours a day on the CanEquity web site. The following indicates the busy hours in the day. The data is taken from all days of all years.
| Time Period (24 Hour) | Percentage of Inquiries |
|---|---|
| 00:00 to 00:59: | 2.1% |
| 01:00 to 01:59: | 1.3% |
| 03:00 to 03:59: | 0.9% |
| 04:00 to 04:59: | 1.3% |
| 05:00 to 05:59: | 1.7% |
| 06:00 to 06:59: | 0.9% |
| 07:00 to 07:59: | 3.4% |
| 08:00 to 08:59: | 5.6% |
| 09:00 to 09:59: | 7.3% |
| 10:00 to 10:59: | 7.3% |
| 11:00 to 11:59: | 5.2% |
| 12:00 to 12:59: | 6.0% |
| 13:00 to 13:59: | 7.3% |
| 14:00 to 14:59: | 6.4% |
| 15:00 to 15:59: | 6.0% |
| 16:00 to 16:59: | 3.4% |
| 17:00 to 17:59: | 8.2% |
| 18:00 to 18:59: | 6.0% |
| 19:00 to 19:59: | 3.9% |
| 20:00 to 20:59: | 6.9% |
| 21:00 to 21:59: | 3.0% |
| 22:00 to 22:59: | 3.4% |
| 23:00 to 23:59: | 2.6% |

| Online Mortgage Origination for the Province of | Percentage of applications |
|---|---|
| Alberta: | 21.11% |
| British Columbia: | 10.86% |
| Manitoba: | 2.09% |
| New Brunswick: | 2.11% |
| Newfoundland and Labrador: | 1.15% |
| Nova Scotia: | 2.91% |
| Northwest Territories: | 0.32% |
| Nunavut: | 0.08% |
| Ontario: | 48.83% |
| Prince Edward Island: | 0.44% |
| Quebec: | 4.15% |
| Saskatchewan: | 5.06% |
| Yukon Territories: | 0.26% |

| Location | Contribution | |
|---|---|---|
| 012: | OAKVILLE, ON | 0.714% |
| 013: | OSHAWA, ON | 0.656% |
| 014: | CAMBRIDGE, ON | 0.607% |
| 015: | GUELPH, ON | 0.600% |
| 016: | ST CATHARINES, ON | 0.553% |
| 017: | BRANTFORD, ON | 0.546% |
| 018: | RICHMOND HILL, ON | 0.546% |
| 019: | ETOBICOKE, ON | 0.546% |
| 020: | KINGSTON, ON | 0.534% |
| 021: | NORTH YORK, ON | 0.480% |
| 022: | MARKHAM, ON | 0.447% |
| Mortgage Application Form Type | Percentage of Inquiries | |
|---|---|---|
| Qualification: | 23.6% | |
| No Money Down: | 18.9% | |
| First-time Buyer: | 18.5% | |
| Refinance: | 17.6% | |
| Renewal: | 9.0% | |
| Purchase: | 5.2% | |
| Pre-approval: | 1.7% | |
| Fixed Rate: | 1.3% | |
| Investment: | 1.3% | |
| Commercial: | 0.9% | |
| Equity Mortgage: | 0.9% | |
| Variable Rate: | 0.9% | |
| Other: | 0.4% | |
| Total Application Types Found: 13 | ||

Average age: 36
Oldest age: 69
Youngest age: 20
The numbers below represent the average income of applicants living in Brantford who have applied for a loan using CanEquity's pre-approval application.
| Average annual gross income for | |
|---|---|
| mortgage applicants in Brantford: | $48,803.93 |
| applicants within all of Canada: | $58,592.40 |
| Difference: | ($9,788.47) |
| mortgage co-applicants in Brantford: | $33,401.30 |
| co-applicants within all of Canada: | $41,278.89 |
| Difference: | ($7,877.59) |
The pie chart below shows the residential status of people living in Brantford who have applied for a loan using CanEquity's online mortgage application.
| Residential Status of Mortgage Applicant | Percentage of Inquiries | |
|---|---|---|
| Rent: | 45.1% | |
| Own: | 45.5% | |
| Other: | 0.9% | |
| No Comment: | 4.3% | |
| Live with parents: | 4.3% |

The information below shows the marital status of applicants from Brantford, Ontario using the online mortgage application found at the CanEquity web site. Over 64% of the mortgage applicants are living with someone, while only 35% are not living with someone.
| Marital Status of Mortgage Applicant | Percentage of Inquiries | |
|---|---|---|
| Married: | 46.4% | |
| Single: | 25.8% | |
| Common-law: | 18.0% | |
| Divorced: | 5.6% | |
| Separated: | 3.9% | |
| Widowed: | 0.4% |
