| Year | Year to Year Comparison | ** National Contribution |
|---|---|---|
| 2010: | * 6.88% | * 0.04% |
| 2009: | 17.41% | 0.09% |
| 2008: | 10.12% | 0.06% |
| 2007: | 13.77% | 0.07% |
| 2006: | 13.36% | 0.07% |
| 2005: | 13.36% | 0.07% |
| 2004: | 12.15% | 0.07% |
| 2003: | 7.29% | 0.04% |
| 2002: | 5.67% | 0.03% |
The following depicts the individual monthly volume history for Internet mortgage applications sent from Brantford, ON.

The following bar graph depicts the volumes of online applications received by CanEquity in each month for all years combined. The busiest months for mortgages from Brantford usually occur during our first quarter (represented by the brown bars) with 30.77% while our slowest is the fourth quarter (represented by the red bars) with 14.98%.
| Rank | Month | Percentage of Inquiries | |
|---|---|---|---|
| 1: | January: | 10.5% | |
| 2: | May: | 10.5% | |
| 3: | July: | 10.5% | |
| 4: | March: | 10.5% | |
| 5: | April: | 10.1% | |
| 6: | February: | 9.7% | |
| 7: | June: | 8.1% | |
| 8: | August: | 7.7% | |
| 9: | September: | 7.3% | |
| 10: | November: | 5.7% | |
| 11: | October: | 4.9% | |
| 12: | December: | 4.5% |

The information below plots the busy days for Internet applications that were received by CanEquity's web site. Each day represents a combined total of all occurrences of that day in the past 5 years. In Brantford, the day with the most volume, having more than 21.05% of all inquiries, is Wednesday. In comparison, Sunday's are the slowest day with only 7.69% of all inquiries.
| Rank | Day of the Week | Percentage of Inquiries | |
|---|---|---|---|
| 1: | Wednesday: | 21.1% | |
| 2: | Tuesday: | 16.6% | |
| 3: | Thursday: | 16.6% | |
| 4: | Monday: | 14.2% | |
| 5: | Friday: | 13.4% | |
| 6: | Saturday: | 10.5% | |
| 7: | Sunday: | 7.7% |

Mortgage inquiries are received 24 hours a day on the CanEquity web site. The graph shown below indicates the busy hours over a 24-hour period. The data is taken from all days of all years. Only 34.8% of all mortgages are received during the morning, while 61.9% arrive in the afternoon.
| Time Period (24 Hour) | Percentage of Inquiries |
|---|---|
| 00:00 to 00:59: | 2.0% |
| 01:00 to 01:59: | 1.2% |
| 03:00 to 03:59: | 0.8% |
| 04:00 to 04:59: | 1.2% |
| 05:00 to 05:59: | 1.6% |
| 06:00 to 06:59: | 0.8% |
| 07:00 to 07:59: | 4.0% |
| 08:00 to 08:59: | 6.1% |
| 09:00 to 09:59: | 7.3% |
| 10:00 to 10:59: | 7.7% |
| 11:00 to 11:59: | 5.3% |
| 12:00 to 12:59: | 5.7% |
| 13:00 to 13:59: | 7.3% |
| 14:00 to 14:59: | 6.5% |
| 15:00 to 15:59: | 6.1% |
| 16:00 to 16:59: | 3.2% |
| 17:00 to 17:59: | 8.1% |
| 18:00 to 18:59: | 6.1% |
| 19:00 to 19:59: | 3.6% |
| 20:00 to 20:59: | 6.9% |
| 21:00 to 21:59: | 2.8% |
| 22:00 to 22:59: | 3.2% |
| 23:00 to 23:59: | 2.4% |

| Online Mortgage Origination for the Province of | Percentage of applications |
|---|---|
| Alberta: | 21.21% |
| British Columbia: | 10.79% |
| Manitoba: | 2.11% |
| New Brunswick: | 2.19% |
| Newfoundland and Labrador: | 1.17% |
| Nova Scotia: | 3.03% |
| Northwest Territories: | 0.32% |
| Nunavut: | 0.09% |
| Ontario: | 48.60% |
| Prince Edward Island: | 0.46% |
| Quebec: | 4.12% |
| Saskatchewan: | 5.02% |
| Yukon Territories: | 0.28% |

| Location | Contribution | |
|---|---|---|
| 012: | OAKVILLE, ON | 0.696% |
| 013: | OSHAWA, ON | 0.643% |
| 014: | CAMBRIDGE, ON | 0.630% |
| 015: | GUELPH, ON | 0.613% |
| 016: | ETOBICOKE, ON | 0.544% |
| 017: | BRANTFORD, ON | 0.542% |
| 018: | ST CATHARINES, ON | 0.542% |
| 019: | RICHMOND HILL, ON | 0.538% |
| 020: | KINGSTON, ON | 0.523% |
| 021: | NORTH YORK, ON | 0.474% |
| 022: | MARKHAM, ON | 0.446% |
| Mortgage Application Form Type | Percentage of Inquiries | |
|---|---|---|
| Qualification: | 24.7% | |
| No Money Down: | 18.6% | |
| First-time Buyer: | 18.2% | |
| Refinance: | 17.0% | |
| Renewal: | 8.9% | |
| Purchase: | 5.3% | |
| Pre-approval: | 2.0% | |
| Fixed Rate: | 1.2% | |
| Investment: | 1.2% | |
| Other: | 2.8% | |
| Total Application Types Found: 13 | ||

Average age: 36
Oldest age: 69
Youngest age: 20
The information below represents the average income of people living in Brantford who have submitted a mortgage inquiry using the pre-approval application on CanEquity's web site.
| Average annual gross income for | |
|---|---|
| mortgage applicants in Brantford: | $48,666.54 |
| applicants within all of Canada: | $58,950.13 |
| Difference: | ($10,283.59) |
| mortgage co-applicants in Brantford: | $33,038.55 |
| co-applicants within all of Canada: | $41,517.38 |
| Difference: | ($8,478.83) |
The chart and pie-graph below depicts the residential status of people living in Brantford who have applied for a mortgage using CanEquity's online mortgage application.
| Residential Status of Mortgage Applicant | Percentage of Inquiries | |
|---|---|---|
| Rent: | 45.7% | |
| Own: | 44.5% | |
| Other: | 0.8% | |
| No Comment: | 4.0% | |
| Live with parents: | 4.9% |

The pie chart below represents the marital status of applicants from Brantford, Ontario using the preapproval application found at the CanEquity web site. 63% of the mortgage applicants are living with someone, while only 35% are single or separated.
| Marital Status of Mortgage Applicant | Percentage of Inquiries | |
|---|---|---|
| Married: | 45.7% | |
| Single: | 26.3% | |
| Common-law: | 18.2% | |
| Divorced: | 5.3% | |
| Separated: | 4.0% | |
| Widowed: | 0.4% |
