| Year | Year to Year Comparison | ** National Contribution |
|---|---|---|
| 2011: | 29.41% | 0.03% |
| 2010: | 11.77% | 0.01% |
| 2009: | 1.96% | 0.00% |
| 2008: | 7.84% | 0.01% |
| 2006: | 3.92% | 0.00% |
| 2005: | 9.80% | 0.01% |
| 2004: | 11.77% | 0.01% |
| 2003: | 17.65% | 0.02% |
| 2002: | 5.88% | 0.01% |
The following shows the volumes of mortgage applications received by CanEquity in each month for all years combined. The busiest months for mortgages from Gloucester usually occur during our third quarter (represented by the blue bars) with 35.29% while our slowest is the fourth quarter (represented by the red bars) with 15.69%.
| Rank | Month | Percentage of Inquiries | |
|---|---|---|---|
| 1: | August: | 19.6% | |
| 2: | June: | 11.8% | |
| 3: | April: | 9.8% | |
| 4: | September: | 9.8% | |
| 5: | November: | 7.8% | |
| 6: | January: | 7.8% | |
| 7: | May: | 7.8% | |
| 8: | February: | 5.9% | |
| 9: | July: | 5.9% | |
| 10: | March: | 5.9% | |
| 11: | December: | 3.9% | |
| 12: | October: | 3.9% |

The bar graph listed below plots the busy days for online inquiries that were received by the CanEquity web site. Each day is a representation of the combined 6-year total of all instances of that day. In Gloucester, the day with the most volume, generating 23.53% of all applications, is Monday. In comparison, Thursday's are the slowest day with only 9.80% of all inquiries.
| Rank | Day of the Week | Percentage of Inquiries | |
|---|---|---|---|
| 1: | Monday: | 23.5% | |
| 2: | Wednesday: | 19.6% | |
| 3: | Saturday: | 13.7% | |
| 4: | Friday: | 11.8% | |
| 5: | Sunday: | 11.8% | |
| 6: | Tuesday: | 9.8% | |
| 7: | Thursday: | 9.8% |

Inquiries are received 24 hours a day via the CanEquity web site. The time periods below represents the peak hours in the day. The data is taken from all days of all years.
| Time Period (24 Hour) | Percentage of Inquiries |
|---|---|
| 00:00 to 00:59: | 2.0% |
| 03:00 to 03:59: | 2.0% |
| 05:00 to 05:59: | 5.9% |
| 06:00 to 06:59: | 2.0% |
| 07:00 to 07:59: | 9.8% |
| 08:00 to 08:59: | 11.8% |
| 09:00 to 09:59: | 2.0% |
| 10:00 to 10:59: | 5.9% |
| 11:00 to 11:59: | 5.9% |
| 12:00 to 12:59: | 9.8% |
| 13:00 to 13:59: | 5.9% |
| 14:00 to 14:59: | 5.9% |
| 15:00 to 15:59: | 2.0% |
| 16:00 to 16:59: | 3.9% |
| 17:00 to 17:59: | 7.8% |
| 18:00 to 18:59: | 2.0% |
| 19:00 to 19:59: | 5.9% |
| 20:00 to 20:59: | 3.9% |
| 21:00 to 21:59: | 2.0% |
| 23:00 to 23:59: | 3.9% |

| Online Mortgage Origination for the Province of | Percentage of applications |
|---|---|
| Alberta: | 20.94% |
| British Columbia: | 10.57% |
| Manitoba: | 2.06% |
| New Brunswick: | 2.43% |
| Newfoundland and Labrador: | 1.25% |
| Nova Scotia: | 3.28% |
| Northwest Territories: | 0.40% |
| Nunavut: | 0.10% |
| Ontario: | 48.07% |
| Prince Edward Island: | 0.53% |
| Quebec: | 3.97% |
| Saskatchewan: | 4.94% |
| Yukon Territories: | 0.41% |

| Location | Contribution | |
|---|---|---|
| 073: | ALLISTON, ON | 0.100% |
| 074: | COURTICE, ON | 0.100% |
| 075: | GRIMSBY, ON | 0.098% |
| 076: | PORT HOPE, ON | 0.098% |
| 077: | LASALLE, ON | 0.098% |
| 078: | GLOUCESTER, ON | 0.096% |
| 079: | PEMBROKE, ON | 0.094% |
| 080: | FERGUS, ON | 0.091% |
| 081: | SMITHS FALLS, ON | 0.087% |
| 082: | MIDLAND, ON | 0.085% |
| 083: | STOUFFVILLE, ON | 0.085% |
| Mortgage Application Form Type | Percentage of Inquiries | |
|---|---|---|
| Purchase: | 23.5% | |
| First-time Buyer: | 17.6% | |
| Refinance: | 15.7% | |
| Qualification: | 13.7% | |
| No Money Down: | 11.8% | |
| Renewal: | 9.8% | |
| Pre-approval: | 2.0% | |
| Commercial: | 2.0% | |
| Home Renovation: | 2.0% | |
| Variable Rate: | 2.0% | |
| Total Application Types Found: 10 | ||

Average age: 37
Oldest age: 69
Youngest age: 21
The amounts below are the average income of applicants living in Gloucester who have applied for a home loan using the CanEquity mortgage application.
| Average annual gross income for | |
|---|---|
| mortgage applicants in Gloucester: | $50,228.82 |
| applicants within all of Canada: | $59,498.47 |
| Difference: | ($9,269.64) |
| mortgage co-applicants in Gloucester: | $41,479.00 |
| co-applicants within all of Canada: | $42,403.13 |
| Difference: | ($924.13) |
The information shown below represents the residential status of people living in Gloucester who have submitted an inquiry using CanEquity's preapproval application.
| Residential Status of Mortgage Applicant | Percentage of Inquiries | |
|---|---|---|
| Rent: | 51.0% | |
| Own: | 41.2% | |
| Other: | 2.0% | |
| No Comment: | 2.0% | |
| Live with parents: | 3.9% |

The information below shows the marital status of applicants from Gloucester, Ontario using the mortgage preapproval application found at canequity.com. Over 56% of the mortgage applicants are living common-law or married, while only 41% are not married or separated.
| Marital Status of Mortgage Applicant | Percentage of Inquiries | |
|---|---|---|
| Married: | 37.3% | |
| Single: | 25.5% | |
| Common-law: | 19.6% | |
| Separated: | 9.8% | |
| Divorced: | 5.9% | |
| Widowed: | 2.0% |
