| Year | Year to Year Comparison | ** National Contribution |
|---|---|---|
| 2011: | 12.90% | 0.01% |
| 2010: | 12.90% | 0.01% |
| 2009: | 19.36% | 0.01% |
| 2008: | 6.45% | 0.00% |
| 2007: | 3.23% | 0.00% |
| 2006: | 22.58% | 0.01% |
| 2005: | 3.23% | 0.00% |
| 2004: | 9.68% | 0.01% |
| 2003: | 9.68% | 0.01% |
The graph below plots the busy days for online applications that were received by CanEquity's web site. Each day is a total combined representation of the last 5 years of all occurrences of that day. In Goderich the busiest day of the week, with 22.58% of all applications, is Monday. In comparison, Friday's are the slowest day with only 3.23% of all inquiries.
| Rank | Day of the Week | Percentage of Inquiries | |
|---|---|---|---|
| 1: | Monday: | 22.6% | |
| 2: | Tuesday: | 22.6% | |
| 3: | Sunday: | 19.4% | |
| 4: | Saturday: | 16.1% | |
| 5: | Wednesday: | 9.7% | |
| 6: | Thursday: | 6.5% | |
| 7: | Friday: | 3.2% |

Goderich mortgage applications are received 24 hours a day via our web site. The information shown below represents the busy hours within a 24-hour period. The data is taken from all days of all years.
| Time Period (24 Hour) | Percentage of Inquiries |
|---|---|
| 01:00 to 01:59: | 3.2% |
| 04:00 to 04:59: | 3.2% |
| 06:00 to 06:59: | 3.2% |
| 07:00 to 07:59: | 3.2% |
| 08:00 to 08:59: | 6.5% |
| 09:00 to 09:59: | 3.2% |
| 10:00 to 10:59: | 3.2% |
| 11:00 to 11:59: | 6.5% |
| 12:00 to 12:59: | 12.9% |
| 13:00 to 13:59: | 9.7% |
| 15:00 to 15:59: | 9.7% |
| 17:00 to 17:59: | 6.5% |
| 18:00 to 18:59: | 3.2% |
| 19:00 to 19:59: | 9.7% |
| 20:00 to 20:59: | 3.2% |
| 21:00 to 21:59: | 6.5% |
| 22:00 to 22:59: | 6.5% |

| Online Mortgage Origination for the Province of | Percentage of applications |
|---|---|
| Alberta: | 20.94% |
| British Columbia: | 10.57% |
| Manitoba: | 2.06% |
| New Brunswick: | 2.43% |
| Newfoundland and Labrador: | 1.25% |
| Nova Scotia: | 3.28% |
| Northwest Territories: | 0.40% |
| Nunavut: | 0.10% |
| Ontario: | 48.07% |
| Prince Edward Island: | 0.53% |
| Quebec: | 3.97% |
| Saskatchewan: | 4.94% |
| Yukon Territories: | 0.41% |

| Location | Contribution | |
|---|---|---|
| 110: | KEMPTVILLE, ON | 0.060% |
| 111: | BEAMSVILLE, ON | 0.060% |
| 112: | CALEDON, ON | 0.060% |
| 113: | ELLIOT LAKE, ON | 0.060% |
| 114: | BANCROFT, ON | 0.060% |
| 115: | GODERICH, ON | 0.059% |
| 116: | BELLE RIVER, ON | 0.059% |
| 117: | PERTH, ON | 0.057% |
| 118: | UXBRIDGE, ON | 0.057% |
| 119: | KINGSVILLE, ON | 0.057% |
| 120: | AYLMER, ON | 0.057% |
| 1 | Clinton, Ontario |
| 2 | Auburn, Ontario |
| 3 | Blyth, Ontario |
| 4 | Walton, Ontario |
| 5 | Wingham, Ontario |
| 6 | Chepstow, Ontario |
| 7 | Port Franks, Ontario |
| 8 | Walkerton, Ontario |
| 9 | Brussels, Ontario |
| 10 | Ripley, Ontario |
| 11 | Bayfield, Ontario |
| Mortgage Application Form Type | Percentage of Inquiries | |
|---|---|---|
| No Money Down: | 32.3% | |
| Qualification: | 19.4% | |
| Refinance: | 12.9% | |
| First-time Buyer: | 9.7% | |
| Pre-approval: | 6.5% | |
| Purchase: | 6.5% | |
| HELOC: | 6.5% | |
| Commercial: | 3.2% | |
| Renewal: | 3.2% | |
| Total Application Types Found: 9 | ||

Average age: 35
Oldest age: 64
Youngest age: 20
The following figures show the average income of applicants living in Goderich who have applied for a mortgage loan using the CanEquity mortgage application.
| Average annual gross income for | |
|---|---|
| mortgage applicants in Goderich: | $58,618.93 |
| applicants within all of Canada: | $59,498.47 |
| Difference: | ($879.53) |
| mortgage co-applicants in Goderich: | $32,986.23 |
| co-applicants within all of Canada: | $42,403.13 |
| Difference: | ($9,416.90) |
The information below represents the residential status of people living in Goderich who have applied for a home loan using the CanEquity mortgage application.
| Residential Status of Mortgage Applicant | Percentage of Inquiries | |
|---|---|---|
| Rent: | 38.7% | |
| Own: | 48.4% | |
| Live with parents: | 12.9% |

The following information represents the marital status of applicants from Goderich, Ontario using the online mortgage application found on canequity.com. Approximately 74% of the mortgage applicants are either married or living common-law, while only 22% are not married or separated.
| Marital Status of Mortgage Applicant | Percentage of Inquiries | |
|---|---|---|
| Married: | 54.8% | |
| Single: | 22.6% | |
| Common-law: | 19.4% | |
| Widowed: | 3.2% |
