| Year | Year to Year Comparison | ** National Contribution |
|---|---|---|
| 2011: | 13.46% | 0.01% |
| 2010: | 5.77% | 0.01% |
| 2009: | 13.46% | 0.01% |
| 2008: | 11.54% | 0.01% |
| 2007: | 7.69% | 0.01% |
| 2006: | 11.54% | 0.01% |
| 2005: | 15.39% | 0.01% |
| 2004: | 3.85% | 0.00% |
| 2003: | 13.46% | 0.01% |
| 2002: | 3.85% | 0.00% |
The bar graph below shows the volumes of Internet applications received by CanEquity in each month for all years combined. The busiest months for mortgages from Grimsby happen to occur during our second quarter (represented by the green bars) with 28.85% while our slowest is the fourth quarter (represented by the red bars) with 19.23%.
| Rank | Month | Percentage of Inquiries | |
|---|---|---|---|
| 1: | May: | 11.5% | |
| 2: | April: | 11.5% | |
| 3: | September: | 11.5% | |
| 4: | January: | 9.6% | |
| 5: | July: | 9.6% | |
| 6: | November: | 7.7% | |
| 7: | February: | 7.7% | |
| 8: | March: | 7.7% | |
| 9: | October: | 7.7% | |
| 10: | August: | 5.8% | |
| 11: | June: | 5.8% | |
| 12: | December: | 3.9% |

The graph below displays the busy days for mortgage inquiries that were received by the CanEquity web site. Each day represents a combined total of all occurrences of that day in the past 5 years. In Grimsby, the day with the most volume, generating 17.31% of all inquiries, is Monday. In comparison, Sunday's are the slowest day with only 9.62% of all inquiries.
| Rank | Day of the Week | Percentage of Inquiries | |
|---|---|---|---|
| 1: | Monday: | 17.3% | |
| 2: | Tuesday: | 17.3% | |
| 3: | Friday: | 15.4% | |
| 4: | Thursday: | 15.4% | |
| 5: | Wednesday: | 13.5% | |
| 6: | Saturday: | 11.5% | |
| 7: | Sunday: | 9.6% |

Mortgage inquiries are received 24 hours a day via the CanEquity web site. The graph shown below represents the busy hours over a 24-hour period. The data is taken from all days of all years. Only 40.4% of all mortgages are received during the morning, while 59.6% arrive in the afternoon.
| Time Period (24 Hour) | Percentage of Inquiries |
|---|---|
| 05:00 to 05:59: | 1.9% |
| 07:00 to 07:59: | 5.8% |
| 08:00 to 08:59: | 13.5% |
| 09:00 to 09:59: | 5.8% |
| 10:00 to 10:59: | 5.8% |
| 11:00 to 11:59: | 7.7% |
| 12:00 to 12:59: | 5.8% |
| 13:00 to 13:59: | 13.5% |
| 14:00 to 14:59: | 7.7% |
| 15:00 to 15:59: | 3.8% |
| 16:00 to 16:59: | 3.8% |
| 17:00 to 17:59: | 5.8% |
| 18:00 to 18:59: | 5.8% |
| 19:00 to 19:59: | 3.8% |
| 20:00 to 20:59: | 7.7% |
| 22:00 to 22:59: | 1.9% |

| Online Mortgage Origination for the Province of | Percentage of applications |
|---|---|
| Alberta: | 20.94% |
| British Columbia: | 10.57% |
| Manitoba: | 2.06% |
| New Brunswick: | 2.43% |
| Newfoundland and Labrador: | 1.25% |
| Nova Scotia: | 3.28% |
| Northwest Territories: | 0.40% |
| Nunavut: | 0.10% |
| Ontario: | 48.07% |
| Prince Edward Island: | 0.53% |
| Quebec: | 3.97% |
| Saskatchewan: | 4.94% |
| Yukon Territories: | 0.41% |

| Location | Contribution | |
|---|---|---|
| 070: | INNISFIL, ON | 0.102% |
| 071: | BOLTON, ON | 0.102% |
| 072: | TILLSONBURG, ON | 0.100% |
| 073: | ALLISTON, ON | 0.100% |
| 074: | COURTICE, ON | 0.100% |
| 075: | GRIMSBY, ON | 0.098% |
| 076: | PORT HOPE, ON | 0.098% |
| 077: | LASALLE, ON | 0.098% |
| 078: | GLOUCESTER, ON | 0.096% |
| 079: | PEMBROKE, ON | 0.094% |
| 080: | FERGUS, ON | 0.091% |
| Mortgage Application Form Type | Percentage of Inquiries | |
|---|---|---|
| Renewal: | 21.2% | |
| Refinance: | 19.2% | |
| Purchase: | 17.3% | |
| First-time Buyer: | 9.6% | |
| Qualification: | 7.7% | |
| No Money Down: | 7.7% | |
| Pre-approval: | 3.8% | |
| Investment: | 3.8% | |
| Fixed Rate: | 1.9% | |
| Low Doc: | 1.9% | |
| Second Mortgage: | 1.9% | |
| HELOC: | 1.9% | |
| Variable Rate: | 1.9% | |
| Total Application Types Found: 13 | ||

Average age: 39
Oldest age: 60
Youngest age: 19
The following depicts the average income of Canadians living in Grimsby who have submitted a mortgage inquiry using the pre-approval application on CanEquity's web site.
| Average annual gross income for | |
|---|---|
| mortgage applicants in Grimsby: | $82,508.27 |
| applicants within all of Canada: | $59,498.47 |
| Difference: | $23,009.80 |
| mortgage co-applicants in Grimsby: | $56,119.81 |
| co-applicants within all of Canada: | $42,403.13 |
| Difference: | $13,716.68 |
The following table represents the residential status of people living in Grimsby who have submitted an inquiry using CanEquity's preapproval application.
| Residential Status of Mortgage Applicant | Percentage of Inquiries | |
|---|---|---|
| Rent: | 19.2% | |
| Own: | 65.4% | |
| Other: | 1.9% | |
| No Comment: | 3.8% | |
| Live with parents: | 9.6% |

The following table and pie chart represents the marital status of applicants from Grimsby, Ontario using the mortgage preapproval application found on canequity.com. In Grimsby, over 75% of the mortgage applicants are either married or living common-law, while only 25% are not living with someone.
| Marital Status of Mortgage Applicant | Percentage of Inquiries | |
|---|---|---|
| Married: | 61.5% | |
| Common-law: | 13.5% | |
| Single: | 13.5% | |
| Separated: | 9.6% | |
| Divorced: | 1.9% |
