| Year | Year to Year Comparison | ** National Contribution |
|---|---|---|
| 2011: | 11.11% | 0.02% |
| 2010: | 8.64% | 0.01% |
| 2009: | 13.58% | 0.02% |
| 2008: | 8.64% | 0.01% |
| 2007: | 12.35% | 0.02% |
| 2006: | 20.99% | 0.03% |
| 2005: | 8.64% | 0.01% |
| 2004: | 7.41% | 0.01% |
| 2003: | 6.17% | 0.01% |
| 2002: | 2.47% | 0.00% |
The 6-year bar graph below shows the volumes of mortgage applications received by CanEquity in each month for all years combined. The busiest months for mortgages from Keswick mostly occur during our third quarter (represented by the blue bars) with 27.16% while our slowest is the fourth quarter (represented by the red bars) with 22.22%.
| Rank | Month | Percentage of Inquiries | |
|---|---|---|---|
| 1: | August: | 13.6% | |
| 2: | October: | 11.1% | |
| 3: | March: | 9.9% | |
| 4: | September: | 9.9% | |
| 5: | January: | 8.6% | |
| 6: | May: | 8.6% | |
| 7: | June: | 8.6% | |
| 8: | November: | 7.4% | |
| 9: | April: | 7.4% | |
| 10: | February: | 7.4% | |
| 11: | December: | 3.7% | |
| 12: | July: | 3.7% |

The information listed below compares the busy days for online mortgage applications that were received by CanEquity. Each day is a representation of the combined 6-year total of all instances of that day. In Keswick the busiest day of the week, with 18.52% of all inquiries, is Saturday. In comparison, Sunday's are the slowest day with only 9.88% of all inquiries.
| Rank | Day of the Week | Percentage of Inquiries | |
|---|---|---|---|
| 1: | Saturday: | 18.5% | |
| 2: | Monday: | 17.3% | |
| 3: | Friday: | 16.1% | |
| 4: | Thursday: | 16.1% | |
| 5: | Wednesday: | 12.4% | |
| 6: | Tuesday: | 9.9% | |
| 7: | Sunday: | 9.9% |

Mortgage applications are received 24 hours a day from the CanEquity web site. The information shown below indicates the peak hours within a 24-hour period. The data is taken from all days of all years.
| Time Period (24 Hour) | Percentage of Inquiries |
|---|---|
| 05:00 to 05:59: | 1.2% |
| 06:00 to 06:59: | 8.6% |
| 07:00 to 07:59: | 4.9% |
| 08:00 to 08:59: | 4.9% |
| 09:00 to 09:59: | 7.4% |
| 10:00 to 10:59: | 6.2% |
| 11:00 to 11:59: | 9.9% |
| 12:00 to 12:59: | 8.6% |
| 13:00 to 13:59: | 6.2% |
| 14:00 to 14:59: | 3.7% |
| 15:00 to 15:59: | 6.2% |
| 16:00 to 16:59: | 7.4% |
| 17:00 to 17:59: | 4.9% |
| 18:00 to 18:59: | 4.9% |
| 19:00 to 19:59: | 4.9% |
| 20:00 to 20:59: | 4.9% |
| 21:00 to 21:59: | 3.7% |
| 22:00 to 22:59: | 1.2% |

| Online Mortgage Origination for the Province of | Percentage of applications |
|---|---|
| Alberta: | 20.94% |
| British Columbia: | 10.57% |
| Manitoba: | 2.06% |
| New Brunswick: | 2.43% |
| Newfoundland and Labrador: | 1.25% |
| Nova Scotia: | 3.28% |
| Northwest Territories: | 0.40% |
| Nunavut: | 0.10% |
| Ontario: | 48.07% |
| Prince Edward Island: | 0.53% |
| Quebec: | 3.97% |
| Saskatchewan: | 4.94% |
| Yukon Territories: | 0.41% |

| Location | Contribution | |
|---|---|---|
| 048: | ORILLIA, ON | 0.208% |
| 049: | ST THOMAS, ON | 0.185% |
| 050: | AURORA, ON | 0.181% |
| 051: | ORANGEVILLE, ON | 0.164% |
| 052: | BROCKVILLE, ON | 0.155% |
| 053: | KESWICK, ON | 0.153% |
| 054: | GEORGETOWN, ON | 0.153% |
| 055: | BOWMANVILLE, ON | 0.151% |
| 056: | STRATFORD, ON | 0.145% |
| 057: | DUNDAS, ON | 0.145% |
| 058: | TRENTON, ON | 0.145% |
| Mortgage Application Form Type | Percentage of Inquiries | |
|---|---|---|
| Refinance: | 24.7% | |
| Qualification: | 16.0% | |
| First-time Buyer: | 13.6% | |
| Purchase: | 12.3% | |
| Renewal: | 11.1% | |
| No Money Down: | 9.9% | |
| Variable Rate: | 3.7% | |
| Pre-approval: | 2.5% | |
| Commercial: | 2.5% | |
| Second Mortgage: | 1.2% | |
| Investment: | 1.2% | |
| HELOC: | 1.2% | |
| Total Application Types Found: 12 | ||

Average age: 38
Oldest age: 69
Youngest age: 19
The following depicts the average income of Canadians living in Keswick who have applied for a home loan using the CanEquity mortgage application.
| Average annual gross income for | |
|---|---|
| mortgage applicants in Keswick: | $61,862.25 |
| applicants within all of Canada: | $59,498.47 |
| Difference: | $2,363.78 |
| mortgage co-applicants in Keswick: | $37,319.33 |
| co-applicants within all of Canada: | $42,403.13 |
| Difference: | ($5,083.80) |
The information shown below represents the residential status of people living in Keswick who have applied for a mortgage using CanEquity's online mortgage application.
| Residential Status of Mortgage Applicant | Percentage of Inquiries | |
|---|---|---|
| Rent: | 32.1% | |
| Own: | 59.3% | |
| Other: | 2.5% | |
| No Comment: | 3.7% | |
| Live with parents: | 2.5% |

The following information represents the marital status of applicants from Keswick, Ontario using the preapproval application found on canequity.com. Over 70% of the mortgage applicants are living common-law or married, while only 27% are single or separated.
| Marital Status of Mortgage Applicant | Percentage of Inquiries | |
|---|---|---|
| Married: | 53.1% | |
| Single: | 19.8% | |
| Common-law: | 17.3% | |
| Separated: | 4.9% | |
| Divorced: | 2.5% | |
| Widowed: | 2.5% |
