| Year | Year to Year Comparison | ** National Contribution |
|---|---|---|
| 2009: | 16.92% | 0.03% |
| 2008: | 10.77% | 0.02% |
| 2007: | 15.39% | 0.02% |
| 2006: | 26.15% | 0.04% |
| 2005: | 10.77% | 0.02% |
| 2004: | 9.23% | 0.01% |
| 2003: | 7.69% | 0.01% |
| 2002: | 3.08% | 0.01% |
The graph below represents the volumes of Web applications received by CanEquity in each month for all years combined. The busiest months for mortgages from Keswick usually occur during our third quarter (represented by the blue bars) with 29.23% while our slowest is the fourth quarter (represented by the red bars) with 21.54%.
| Rank | Month | Percentage of Inquiries | |
|---|---|---|---|
| 1: | August: | 15.4% | |
| 2: | January: | 10.8% | |
| 3: | October: | 10.8% | |
| 4: | September: | 10.8% | |
| 5: | February: | 9.2% | |
| 6: | June: | 9.2% | |
| 7: | November: | 7.7% | |
| 8: | March: | 7.7% | |
| 9: | May: | 6.2% | |
| 10: | April: | 6.2% | |
| 11: | December: | 3.1% | |
| 12: | July: | 3.1% |

The bar graph below compares the busy days for online mortgage applications that were received by CanEquity's web site. Each day is a representation of the combined 6-year total of all instances of that day. In Keswick the most busy day of the week, with 18.46% of all applications, is Saturday. In comparison, Tuesday's are the slowest day with only 9.23% of all inquiries.
| Rank | Day of the Week | Percentage of Inquiries | |
|---|---|---|---|
| 1: | Saturday: | 18.5% | |
| 2: | Monday: | 16.9% | |
| 3: | Thursday: | 16.9% | |
| 4: | Friday: | 15.4% | |
| 5: | Wednesday: | 12.3% | |
| 6: | Sunday: | 10.8% | |
| 7: | Tuesday: | 9.2% |

Mortgage inquiries are received 24 hours a day via the CanEquity web site. The time periods below indicates the peak hours within a 24-hour period. The data is taken from all days of all years. Only 44.6% of all mortgages are received before noon, while 55.4% arrive in the afternoon.
| Time Period (24 Hour) | Percentage of Inquiries |
|---|---|
| 05:00 to 05:59: | 1.5% |
| 06:00 to 06:59: | 10.8% |
| 07:00 to 07:59: | 4.6% |
| 08:00 to 08:59: | 6.2% |
| 09:00 to 09:59: | 7.7% |
| 10:00 to 10:59: | 3.1% |
| 11:00 to 11:59: | 10.8% |
| 12:00 to 12:59: | 9.2% |
| 13:00 to 13:59: | 4.6% |
| 14:00 to 14:59: | 4.6% |
| 15:00 to 15:59: | 6.2% |
| 16:00 to 16:59: | 6.2% |
| 17:00 to 17:59: | 3.1% |
| 18:00 to 18:59: | 4.6% |
| 19:00 to 19:59: | 4.6% |
| 20:00 to 20:59: | 6.2% |
| 21:00 to 21:59: | 4.6% |
| 22:00 to 22:59: | 1.5% |

| Online Mortgage Origination for the Province of | Percentage of applications |
|---|---|
| Alberta: | 21.10% |
| British Columbia: | 10.87% |
| Manitoba: | 2.09% |
| New Brunswick: | 2.10% |
| Newfoundland and Labrador: | 1.15% |
| Nova Scotia: | 2.91% |
| Northwest Territories: | 0.32% |
| Nunavut: | 0.08% |
| Ontario: | 48.83% |
| Prince Edward Island: | 0.44% |
| Quebec: | 4.14% |
| Saskatchewan: | 5.07% |
| Yukon Territories: | 0.26% |

| Location | Contribution | |
|---|---|---|
| 050: | AURORA, ON | 0.192% |
| 051: | ORANGEVILLE, ON | 0.167% |
| 052: | GEORGETOWN, ON | 0.164% |
| 053: | BROCKVILLE, ON | 0.160% |
| 054: | BOWMANVILLE, ON | 0.157% |
| 055: | KESWICK, ON | 0.153% |
| 056: | STRATFORD, ON | 0.150% |
| 057: | DUNDAS, ON | 0.148% |
| 058: | TRENTON, ON | 0.143% |
| 059: | MAPLE, ON | 0.138% |
| 060: | BRADFORD, ON | 0.131% |
| Mortgage Application Form Type | Percentage of Inquiries | |
|---|---|---|
| Refinance: | 30.8% | |
| First-time Buyer: | 15.4% | |
| Qualification: | 13.8% | |
| No Money Down: | 12.3% | |
| Renewal: | 10.8% | |
| Purchase: | 7.7% | |
| Variable Rate: | 4.6% | |
| Pre-approval: | 1.5% | |
| Commercial: | 1.5% | |
| Investment: | 1.5% | |
| Total Application Types Found: 10 | ||

Average age: 37
Oldest age: 59
Youngest age: 19
The figures below represent the average income of applicants living in Keswick who have applied for a loan using the CanEquity mortgage application.
| Average annual gross income for | |
|---|---|
| mortgage applicants in Keswick: | $59,652.50 |
| applicants within all of Canada: | $58,582.39 |
| Difference: | $1,070.11 |
| mortgage co-applicants in Keswick: | $34,815.33 |
| co-applicants within all of Canada: | $41,225.82 |
| Difference: | ($6,410.49) |
The table and pie chart below represents the residential status of people living in Keswick who have applied for a mortgage using the pre-approval application on the CanEquity Mortgage web site.
| Residential Status of Mortgage Applicant | Percentage of Inquiries | |
|---|---|---|
| Rent: | 29.2% | |
| Own: | 61.5% | |
| Other: | 3.1% | |
| No Comment: | 3.1% | |
| Live with parents: | 3.1% |

The pie chart below represents the marital status of applicants from Keswick, Ontario using the mortgage application located at canequity.com. 70% of the mortgage applicants are living with someone, while only 26% are not married or separated.
| Marital Status of Mortgage Applicant | Percentage of Inquiries | |
|---|---|---|
| Married: | 50.8% | |
| Common-law: | 20.0% | |
| Single: | 20.0% | |
| Divorced: | 3.1% | |
| Widowed: | 3.1% | |
| Separated: | 3.1% |
