| Year | Year to Year Comparison | ** National Contribution |
|---|---|---|
| 2010: | * 9.64% | * 0.10% |
| 2009: | 20.34% | 0.21% |
| 2008: | 12.79% | 0.13% |
| 2007: | 13.42% | 0.14% |
| 2006: | 13.42% | 0.14% |
| 2005: | 6.92% | 0.07% |
| 2004: | 11.32% | 0.12% |
| 2003: | 8.39% | 0.09% |
| 2002: | 3.77% | 0.04% |
The following bar graph illustrates CanEquity's individual monthly volume history for Internet mortgage pre-approval applications submitted from Kitchener, ON.

The following shows the volumes of Internet applications received by CanEquity in each month for all years combined. The busiest months for mortgages from Kitchener usually occur during our second quarter (represented by the green bars) with 29.14% while our slowest is the fourth quarter (represented by the red bars) with 20.13%.
| Rank | Month | Percentage of Inquiries | |
|---|---|---|---|
| 1: | January: | 11.5% | |
| 2: | April: | 10.5% | |
| 3: | March: | 10.1% | |
| 4: | May: | 9.6% | |
| 5: | June: | 9.0% | |
| 6: | September: | 8.6% | |
| 7: | August: | 7.8% | |
| 8: | October: | 7.5% | |
| 9: | November: | 7.3% | |
| 10: | February: | 6.5% | |
| 11: | July: | 6.3% | |
| 12: | December: | 5.2% |

The bar graph listed below illustrates the busy days for Internet applications that were received by the CanEquity web site. Each day is a total combined representation of the last 5 years of all occurrences of that day. In Kitchener, the day with the most volume, having more than 18.66% of all submissions, is Tuesday. In comparison, Sunday's are the slowest day with only 9.22% of all inquiries.
| Rank | Day of the Week | Percentage of Inquiries | |
|---|---|---|---|
| 1: | Tuesday: | 18.7% | |
| 2: | Thursday: | 18.4% | |
| 3: | Wednesday: | 15.9% | |
| 4: | Monday: | 14.3% | |
| 5: | Friday: | 13.2% | |
| 6: | Saturday: | 10.3% | |
| 7: | Sunday: | 9.2% |

Mortgage applications are received 24 hours a day from the CanEquity web site. The following represents the rush hours within a 24-hour period. The data is taken from all days of all years. Only 34.8% of all mortgages are received before noon, while 63.1% arrive in the afternoon.
| Time Period (24 Hour) | Percentage of Inquiries |
|---|---|
| 00:00 to 00:59: | 0.8% |
| 01:00 to 01:59: | 0.8% |
| 02:00 to 02:59: | 0.4% |
| 03:00 to 03:59: | 0.4% |
| 04:00 to 04:59: | 1.0% |
| 05:00 to 05:59: | 1.0% |
| 06:00 to 06:59: | 2.1% |
| 07:00 to 07:59: | 4.8% |
| 08:00 to 08:59: | 5.9% |
| 09:00 to 09:59: | 6.7% |
| 10:00 to 10:59: | 5.9% |
| 11:00 to 11:59: | 6.9% |
| 12:00 to 12:59: | 7.5% |
| 13:00 to 13:59: | 5.7% |
| 14:00 to 14:59: | 6.7% |
| 15:00 to 15:59: | 6.9% |
| 16:00 to 16:59: | 4.8% |
| 17:00 to 17:59: | 6.1% |
| 18:00 to 18:59: | 6.1% |
| 19:00 to 19:59: | 5.7% |
| 20:00 to 20:59: | 5.7% |
| 21:00 to 21:59: | 3.6% |
| 22:00 to 22:59: | 1.9% |
| 23:00 to 23:59: | 2.5% |

| Online Mortgage Origination for the Province of | Percentage of applications |
|---|---|
| Alberta: | 21.20% |
| British Columbia: | 10.79% |
| Manitoba: | 2.11% |
| New Brunswick: | 2.19% |
| Newfoundland and Labrador: | 1.17% |
| Nova Scotia: | 3.03% |
| Northwest Territories: | 0.32% |
| Nunavut: | 0.09% |
| Ontario: | 48.60% |
| Prince Edward Island: | 0.47% |
| Quebec: | 4.12% |
| Saskatchewan: | 5.02% |
| Yukon Territories: | 0.29% |

| Location | Contribution | |
|---|---|---|
| 002: | MISSISSAUGA, ON | 2.586% |
| 003: | OTTAWA, ON | 2.430% |
| 004: | BRAMPTON, ON | 1.568% |
| 005: | LONDON, ON | 1.562% |
| 006: | HAMILTON, ON | 1.507% |
| 007: | KITCHENER, ON | 1.046% |
| 008: | SCARBOROUGH, ON | 0.904% |
| 009: | BARRIE, ON | 0.840% |
| 010: | WINDSOR, ON | 0.825% |
| 011: | BURLINGTON, ON | 0.814% |
| 012: | OAKVILLE, ON | 0.698% |
| Mortgage Application Form Type | Percentage of Inquiries | |
|---|---|---|
| First-time Buyer: | 24.3% | |
| Qualification: | 21.8% | |
| Refinance: | 14.5% | |
| No Money Down: | 12.8% | |
| Renewal: | 11.9% | |
| Purchase: | 8.8% | |
| Variable Rate: | 1.9% | |
| Investment: | 1.5% | |
| Other: | 2.4% | |
| Total Application Types Found: 14 | ||

Average age: 37
Oldest age: 74
Youngest age: 19
The following figures show the average income of people living in Kitchener who have submitted an inquiry using CanEquity's pre-approval application.
| Average annual gross income for | |
|---|---|
| mortgage applicants in Kitchener: | $56,825.83 |
| applicants within all of Canada: | $58,945.88 |
| Difference: | ($2,120.04) |
| mortgage co-applicants in Kitchener: | $46,549.41 |
| co-applicants within all of Canada: | $41,522.27 |
| Difference: | $5,027.14 |
The following table represents the residential status of people living in Kitchener who have applied for a loan using the online application located at the CanEquity web site.
| Residential Status of Mortgage Applicant | Percentage of Inquiries | |
|---|---|---|
| Rent: | 47.6% | |
| Own: | 45.1% | |
| Other: | 0.8% | |
| No Comment: | 1.5% | |
| Live with parents: | 5.0% |

The following table and pie chart represents the marital status of applicants from Kitchener, Ontario using the mortgage application found on canequity.com. In Kitchener, over 66% of the mortgage applicants are living together with someone, while only 33% are not married or separated.
| Marital Status of Mortgage Applicant | Percentage of Inquiries | |
|---|---|---|
| Married: | 51.8% | |
| Single: | 26.2% | |
| Common-law: | 14.3% | |
| Separated: | 4.8% | |
| Divorced: | 2.9% |
