| Year | Year to Year Comparison | ** National Contribution |
|---|---|---|
| 2010: | * 4.65% | * 0.05% |
| 2009: | 21.46% | 0.23% |
| 2008: | 13.50% | 0.14% |
| 2007: | 14.16% | 0.15% |
| 2006: | 14.16% | 0.15% |
| 2005: | 7.30% | 0.08% |
| 2004: | 11.95% | 0.13% |
| 2003: | 8.85% | 0.09% |
| 2002: | 3.98% | 0.04% |
The 6-year bar graph below represents the individual monthly volume history for Internet pre-approval applications from Kitchener, ON.

The following depicts the volumes of Internet applications received by CanEquity in each month for all years combined. The busiest months for mortgages from Kitchener mostly occur during our first quarter (represented by the brown bars) with 28.32% while our slowest is the fourth quarter (represented by the red bars) with 21.24%.
| Rank | Month | Percentage of Inquiries | |
|---|---|---|---|
| 1: | January: | 12.2% | |
| 2: | April: | 9.7% | |
| 3: | May: | 9.5% | |
| 4: | March: | 9.3% | |
| 5: | September: | 9.1% | |
| 6: | June: | 8.2% | |
| 7: | August: | 8.0% | |
| 8: | October: | 8.0% | |
| 9: | November: | 7.7% | |
| 10: | February: | 6.9% | |
| 11: | July: | 6.0% | |
| 12: | December: | 5.5% |

The bar graph listed below displays the busy days for mortgage inquiries that were received by our web site. Each day is a representation of the combined 6-year total of all instances of that day. In Kitchener the busiest day, with approximately 19.25% of all applications, is Thursday. In comparison, Sunday's are the slowest day with only 8.85% of all inquiries.
| Rank | Day of the Week | Percentage of Inquiries | |
|---|---|---|---|
| 1: | Thursday: | 19.3% | |
| 2: | Tuesday: | 17.9% | |
| 3: | Wednesday: | 15.7% | |
| 4: | Monday: | 14.2% | |
| 5: | Friday: | 13.5% | |
| 6: | Saturday: | 10.6% | |
| 7: | Sunday: | 8.8% |

In Kitchener, mortgage applications are received 24 hours a day from the CanEquity web site. The information shown below represents the busy hours within a 24-hour period. The data is taken from all days of all years.
| Time Period (24 Hour) | Percentage of Inquiries |
|---|---|
| 00:00 to 00:59: | 0.9% |
| 01:00 to 01:59: | 0.9% |
| 02:00 to 02:59: | 0.4% |
| 03:00 to 03:59: | 0.4% |
| 04:00 to 04:59: | 0.9% |
| 05:00 to 05:59: | 1.1% |
| 06:00 to 06:59: | 2.0% |
| 07:00 to 07:59: | 4.9% |
| 08:00 to 08:59: | 6.0% |
| 09:00 to 09:59: | 6.9% |
| 10:00 to 10:59: | 5.5% |
| 11:00 to 11:59: | 6.6% |
| 12:00 to 12:59: | 7.3% |
| 13:00 to 13:59: | 5.5% |
| 14:00 to 14:59: | 7.1% |
| 15:00 to 15:59: | 6.9% |
| 16:00 to 16:59: | 4.9% |
| 17:00 to 17:59: | 6.4% |
| 18:00 to 18:59: | 6.4% |
| 19:00 to 19:59: | 5.3% |
| 20:00 to 20:59: | 5.8% |
| 21:00 to 21:59: | 3.5% |
| 22:00 to 22:59: | 1.8% |
| 23:00 to 23:59: | 2.7% |

| Online Mortgage Origination for the Province of | Percentage of applications |
|---|---|
| Alberta: | 21.11% |
| British Columbia: | 10.88% |
| Manitoba: | 2.10% |
| New Brunswick: | 2.10% |
| Newfoundland and Labrador: | 1.14% |
| Nova Scotia: | 2.90% |
| Northwest Territories: | 0.32% |
| Nunavut: | 0.08% |
| Ontario: | 48.83% |
| Prince Edward Island: | 0.44% |
| Quebec: | 4.14% |
| Saskatchewan: | 5.07% |
| Yukon Territories: | 0.26% |

| Location | Contribution | |
|---|---|---|
| 002: | MISSISSAUGA, ON | 2.608% |
| 003: | OTTAWA, ON | 2.415% |
| 004: | LONDON, ON | 1.597% |
| 005: | BRAMPTON, ON | 1.555% |
| 006: | HAMILTON, ON | 1.512% |
| 007: | KITCHENER, ON | 1.063% |
| 008: | SCARBOROUGH, ON | 0.927% |
| 009: | BARRIE, ON | 0.873% |
| 010: | WINDSOR, ON | 0.847% |
| 011: | BURLINGTON, ON | 0.816% |
| 012: | OAKVILLE, ON | 0.717% |
| Mortgage Application Form Type | Percentage of Inquiries | |
|---|---|---|
| First-time Buyer: | 23.9% | |
| Qualification: | 21.0% | |
| Refinance: | 14.4% | |
| No Money Down: | 13.3% | |
| Renewal: | 12.2% | |
| Purchase: | 9.3% | |
| Variable Rate: | 2.0% | |
| Investment: | 1.3% | |
| Pre-approval: | 0.9% | |
| Other: | 1.7% | |
| Total Application Types Found: 14 | ||

Average age: 37
Oldest age: 74
Youngest age: 19
The figures below represent the average income of people living in Kitchener who have submitted an inquiry using CanEquity's online mortgage application.
| Average annual gross income for | |
|---|---|
| mortgage applicants in Kitchener: | $56,718.68 |
| applicants within all of Canada: | $58,581.24 |
| Difference: | ($1,862.56) |
| mortgage co-applicants in Kitchener: | $46,615.28 |
| co-applicants within all of Canada: | $41,209.57 |
| Difference: | $5,405.72 |
The pie chart below shows the residential status of people living in Kitchener who have applied for a mortgage using CanEquity's preapproval application.
| Residential Status of Mortgage Applicant | Percentage of Inquiries | |
|---|---|---|
| Rent: | 48.2% | |
| Own: | 44.5% | |
| Other: | 0.9% | |
| No Comment: | 1.5% | |
| Live with parents: | 4.9% |

The following table and pie chart represents the marital status of applicants from Kitchener, Ontario using the online mortgage application found at canequity.com. In Kitchener, 66% of the mortgage applicants are living with someone, while only 33% are not married or separated.
| Marital Status of Mortgage Applicant | Percentage of Inquiries | |
|---|---|---|
| Married: | 51.5% | |
| Single: | 26.1% | |
| Common-law: | 14.8% | |
| Separated: | 4.6% | |
| Divorced: | 2.9% |
