| Year | Year to Year Comparison | ** National Contribution |
|---|---|---|
| 2010: | * 8.02% | * 0.13% |
| 2009: | 15.47% | 0.24% |
| 2008: | 13.08% | 0.20% |
| 2007: | 11.39% | 0.18% |
| 2006: | 15.89% | 0.25% |
| 2005: | 12.66% | 0.20% |
| 2004: | 10.55% | 0.17% |
| 2003: | 8.16% | 0.13% |
| 2002: | 4.78% | 0.07% |
The bar graph below depicts the individual monthly volume history for Internet mortgage pre-approval applications from London, ON.

The graph below depicts the volumes of Web applications received by CanEquity in each month for all years combined. The busiest months for mortgages from London happen to occur during our first quarter (represented by the brown bars) with 29.68% while our slowest is the fourth quarter (represented by the red bars) with 19.41%.
| Rank | Month | Percentage of Inquiries | |
|---|---|---|---|
| 1: | March: | 11.3% | |
| 2: | January: | 10.0% | |
| 3: | May: | 10.0% | |
| 4: | April: | 9.4% | |
| 5: | February: | 8.4% | |
| 6: | July: | 8.0% | |
| 7: | June: | 7.9% | |
| 8: | September: | 7.9% | |
| 9: | August: | 7.7% | |
| 10: | October: | 6.8% | |
| 11: | November: | 6.6% | |
| 12: | December: | 6.0% |

The bar graph below displays the busy days for Internet mortgage applications that were received by CanEquity's web site. Each day is a total combined representation of the last 5 years of all occurrences of that day. In London, the day with the most volume, having more than 20.25% of all inquiries, is Tuesday. In comparison, Saturday's are the slowest day with only 9.85% of all inquiries.
| Rank | Day of the Week | Percentage of Inquiries | |
|---|---|---|---|
| 1: | Tuesday: | 20.3% | |
| 2: | Monday: | 17.4% | |
| 3: | Wednesday: | 17.4% | |
| 4: | Thursday: | 12.5% | |
| 5: | Sunday: | 12.1% | |
| 6: | Friday: | 10.4% | |
| 7: | Saturday: | 9.8% |

In London, applications are received 24 hours a day from the CanEquity web site. The information shown below represents the busy hours over a 24-hour period. The data is taken from all days of all years. Only 36.3% of all mortgages are received during the morning, while 61.6% arrive in the afternoon.
| Time Period (24 Hour) | Percentage of Inquiries |
|---|---|
| 00:00 to 00:59: | 1.0% |
| 01:00 to 01:59: | 0.8% |
| 02:00 to 02:59: | 0.3% |
| 03:00 to 03:59: | 0.7% |
| 04:00 to 04:59: | 0.6% |
| 05:00 to 05:59: | 1.3% |
| 06:00 to 06:59: | 1.7% |
| 07:00 to 07:59: | 3.5% |
| 08:00 to 08:59: | 7.0% |
| 09:00 to 09:59: | 7.3% |
| 10:00 to 10:59: | 7.2% |
| 11:00 to 11:59: | 7.0% |
| 12:00 to 12:59: | 8.6% |
| 13:00 to 13:59: | 5.6% |
| 14:00 to 14:59: | 5.3% |
| 15:00 to 15:59: | 6.3% |
| 16:00 to 16:59: | 3.4% |
| 17:00 to 17:59: | 6.3% |
| 18:00 to 18:59: | 6.2% |
| 19:00 to 19:59: | 6.3% |
| 20:00 to 20:59: | 5.3% |
| 21:00 to 21:59: | 3.7% |
| 22:00 to 22:59: | 2.4% |
| 23:00 to 23:59: | 2.1% |

| Online Mortgage Origination for the Province of | Percentage of applications |
|---|---|
| Alberta: | 21.21% |
| British Columbia: | 10.79% |
| Manitoba: | 2.11% |
| New Brunswick: | 2.19% |
| Newfoundland and Labrador: | 1.17% |
| Nova Scotia: | 3.03% |
| Northwest Territories: | 0.32% |
| Nunavut: | 0.09% |
| Ontario: | 48.60% |
| Prince Edward Island: | 0.46% |
| Quebec: | 4.12% |
| Saskatchewan: | 5.02% |
| Yukon Territories: | 0.28% |

| Location | Contribution | |
|---|---|---|
| 001: | TORONTO, ON | 4.845% |
| 002: | MISSISSAUGA, ON | 2.588% |
| 003: | OTTAWA, ON | 2.430% |
| 004: | BRAMPTON, ON | 1.565% |
| 005: | LONDON, ON | 1.561% |
| 006: | HAMILTON, ON | 1.508% |
| 007: | KITCHENER, ON | 1.047% |
| 008: | SCARBOROUGH, ON | 0.905% |
| 009: | BARRIE, ON | 0.839% |
| 010: | WINDSOR, ON | 0.826% |
| Mortgage Application Form Type | Percentage of Inquiries | |
|---|---|---|
| First-time Buyer: | 25.0% | |
| Qualification: | 21.4% | |
| Refinance: | 14.1% | |
| No Money Down: | 13.1% | |
| Renewal: | 11.3% | |
| Purchase: | 6.8% | |
| Variable Rate: | 2.5% | |
| Pre-approval: | 1.5% | |
| Low Doc: | 1.1% | |
| Other: | 3.1% | |
| Total Application Types Found: 18 | ||

Average age: 36
Oldest age: 84
Youngest age: 20
The figures below represent the average income of people living in London who have applied for a mortgage loan using the CanEquity mortgage application.
| Average annual gross income for | |
|---|---|
| mortgage applicants in London: | $52,154.88 |
| applicants within all of Canada: | $58,950.13 |
| Difference: | ($6,795.25) |
| mortgage co-applicants in London: | $39,708.09 |
| co-applicants within all of Canada: | $41,517.38 |
| Difference: | ($1,809.29) |
The information below represents the residential status of people living in London who have applied for a loan using the pre-approval application on CanEquity's web site.
| Residential Status of Mortgage Applicant | Percentage of Inquiries | |
|---|---|---|
| Rent: | 47.5% | |
| Own: | 42.2% | |
| Other: | 1.7% | |
| No Comment: | 3.2% | |
| Live with parents: | 5.3% |

The following information represents the marital status of applicants from London, Ontario using the online mortgage application found on canequity.com. In London, over 61% of the mortgage applicants are living common-law or married, while only 37% are single or separated.
| Marital Status of Mortgage Applicant | Percentage of Inquiries | |
|---|---|---|
| Married: | 46.0% | |
| Single: | 28.4% | |
| Common-law: | 15.8% | |
| Separated: | 5.2% | |
| Divorced: | 3.7% | |
| Widowed: | 1.0% |
