| Year | Year to Year Comparison | ** National Contribution |
|---|---|---|
| 2010: | * 3.96% | * 0.06% |
| 2009: | 16.15% | 0.26% |
| 2008: | 13.66% | 0.22% |
| 2007: | 11.89% | 0.19% |
| 2006: | 16.59% | 0.27% |
| 2005: | 13.22% | 0.21% |
| 2004: | 11.01% | 0.18% |
| 2003: | 8.52% | 0.14% |
| 2002: | 4.99% | 0.08% |
The graph below displays our website's individual monthly volume history for Internet applications received from London, ON.

The graph below displays the volumes of online mortgage applications received by CanEquity in each month for all years combined. The busiest months for mortgages from London usually occur during our first quarter (represented by the brown bars) with 30.40% while our slowest is the fourth quarter (represented by the red bars) with 20.26%.
| Rank | Month | Percentage of Inquiries | |
|---|---|---|---|
| 1: | March: | 11.2% | |
| 2: | January: | 10.4% | |
| 3: | May: | 9.4% | |
| 4: | April: | 9.1% | |
| 5: | February: | 8.8% | |
| 6: | July: | 8.1% | |
| 7: | June: | 7.9% | |
| 8: | September: | 7.8% | |
| 9: | August: | 7.0% | |
| 10: | October: | 7.0% | |
| 11: | November: | 6.9% | |
| 12: | December: | 6.3% |

The graph listed below compares the busy days for mortgage applications that were received by the CanEquity web site. Each day is a total combined representation of the last 5 years of all occurrences of that day. In London, the day with the most volume, having more than 20.56% of all applications, is Tuesday. In comparison, Saturday's are the slowest day with only 10.13% of all inquiries.
| Rank | Day of the Week | Percentage of Inquiries | |
|---|---|---|---|
| 1: | Tuesday: | 20.6% | |
| 2: | Monday: | 17.2% | |
| 3: | Wednesday: | 17.2% | |
| 4: | Thursday: | 12.6% | |
| 5: | Sunday: | 11.9% | |
| 6: | Friday: | 10.4% | |
| 7: | Saturday: | 10.1% |

In London, mortgages are received 24 hours a day via the CanEquity web site. The following indicates the busy hours over a 24-hour period. The data is taken from all days of all years. Only 36.3% of all mortgages are received before noon, while 61.5% arrive in the afternoon.
| Time Period (24 Hour) | Percentage of Inquiries |
|---|---|
| 00:00 to 00:59: | 1.0% |
| 01:00 to 01:59: | 0.9% |
| 02:00 to 02:59: | 0.3% |
| 03:00 to 03:59: | 0.7% |
| 04:00 to 04:59: | 0.6% |
| 05:00 to 05:59: | 1.2% |
| 06:00 to 06:59: | 1.5% |
| 07:00 to 07:59: | 3.5% |
| 08:00 to 08:59: | 7.2% |
| 09:00 to 09:59: | 7.2% |
| 10:00 to 10:59: | 7.2% |
| 11:00 to 11:59: | 7.2% |
| 12:00 to 12:59: | 8.5% |
| 13:00 to 13:59: | 5.7% |
| 14:00 to 14:59: | 5.3% |
| 15:00 to 15:59: | 6.5% |
| 16:00 to 16:59: | 3.4% |
| 17:00 to 17:59: | 5.9% |
| 18:00 to 18:59: | 6.5% |
| 19:00 to 19:59: | 6.5% |
| 20:00 to 20:59: | 5.3% |
| 21:00 to 21:59: | 3.8% |
| 22:00 to 22:59: | 2.2% |
| 23:00 to 23:59: | 2.1% |

| Online Mortgage Origination for the Province of | Percentage of applications |
|---|---|
| Alberta: | 21.10% |
| British Columbia: | 10.87% |
| Manitoba: | 2.09% |
| New Brunswick: | 2.10% |
| Newfoundland and Labrador: | 1.15% |
| Nova Scotia: | 2.91% |
| Northwest Territories: | 0.32% |
| Nunavut: | 0.08% |
| Ontario: | 48.83% |
| Prince Edward Island: | 0.44% |
| Quebec: | 4.14% |
| Saskatchewan: | 5.07% |
| Yukon Territories: | 0.26% |

| Location | Contribution | |
|---|---|---|
| 001: | TORONTO, ON | 4.911% |
| 002: | MISSISSAUGA, ON | 2.606% |
| 003: | OTTAWA, ON | 2.411% |
| 004: | LONDON, ON | 1.599% |
| 005: | BRAMPTON, ON | 1.561% |
| 006: | HAMILTON, ON | 1.509% |
| 007: | KITCHENER, ON | 1.066% |
| 008: | SCARBOROUGH, ON | 0.927% |
| 009: | BARRIE, ON | 0.871% |
| Mortgage Application Form Type | Percentage of Inquiries | |
|---|---|---|
| First-time Buyer: | 25.3% | |
| Qualification: | 21.1% | |
| Refinance: | 14.1% | |
| No Money Down: | 13.1% | |
| Renewal: | 11.3% | |
| Purchase: | 6.8% | |
| Variable Rate: | 2.6% | |
| Pre-approval: | 1.5% | |
| Low Doc: | 1.2% | |
| Investment: | 0.9% | |
| Other: | 2% | |
| Total Application Types Found: 18 | ||

Average age: 36
Oldest age: 84
Youngest age: 20
The information below represents the average income of applicants living in London who have applied for a mortgage loan using the pre-approval application on CanEquity's web site.
| Average annual gross income for | |
|---|---|
| mortgage applicants in London: | $51,377.61 |
| applicants within all of Canada: | $58,582.39 |
| Difference: | ($7,204.77) |
| mortgage co-applicants in London: | $39,244.52 |
| co-applicants within all of Canada: | $41,225.82 |
| Difference: | ($1,981.30) |
The chart and pie-graph below depicts the residential status of people living in London who have submitted a mortgage inquiry using the pre-approval application on the CanEquity Mortgage web site.
| Residential Status of Mortgage Applicant | Percentage of Inquiries | |
|---|---|---|
| Rent: | 47.7% | |
| Own: | 41.7% | |
| Other: | 1.6% | |
| No Comment: | 3.4% | |
| Live with parents: | 5.6% |

The following table and pie chart represents the marital status of applicants from London, Ontario using the mortgage application found on the CanEquity Mortgage web site. In London, approximately 62% of the mortgage applicants are living together with someone, while only 36% are not living with someone.
| Marital Status of Mortgage Applicant | Percentage of Inquiries | |
|---|---|---|
| Married: | 46.4% | |
| Single: | 28.2% | |
| Common-law: | 15.7% | |
| Separated: | 4.8% | |
| Divorced: | 3.8% | |
| Widowed: | 1.0% |
