Last report update for London: Sunday, February 7, 2010
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Yearly Volume Comparison for Mortgage Applications from London

Year Year to Year
Comparison
** National
Contribution
2010: * 1.21% * 0.02%
2009: 16.62% 0.26%
2008: 14.05% 0.22%
2007: 12.24% 0.19%
2006: 17.07% 0.27%
2005: 13.60% 0.22%
2004: 11.33% 0.18%
2003: 8.76% 0.14%
2002: 5.14% 0.08%

Note: * These values are the percentages up to Sunday, February 7, 2010. Estimated volume targets for the entire 2010 year are 10.72% and 0.17% respectively. ** Total national contribution of London mortgages in the past is currently 1.59% with a projected target of 1.74%.

Monthly Volume History for Applications from London

The following bar graph represents the individual monthly volume history for Internet mortgage pre-approval applications received from London, ON.


Monthly Volume Report for London Mortgages

Busy Months for Mortgages Received within London

This bar graph illustrates the volumes of Internet applications received by CanEquity in each month for all years combined. The busiest months for mortgages from London occur during our first quarter (represented by the brown bars) with 28.40% while our slowest is the fourth quarter (represented by the red bars) with 20.85%.

RankMonth Percentage
of Inquiries
1: January: 10.7%
2: March: 10.3%
3: May: 9.7%
4: April: 9.4%
5: July: 8.3%
6: June: 8.2%
7: September: 8.0%
8: February: 7.4%
9: August: 7.3%
10: October: 7.3%
11: November: 7.1%
12: December: 6.5%
Busy Months Report for London Mortgages

Busy Days for Online Applications within London

The data below shows the busy days for online mortgage applications that were received by CanEquity. Each day is a total combined representation of the last 5 years of all occurrences of that day. In London the busiest day of the week, with 20.54% of all applications, is Tuesday. In comparison, Saturday's are the slowest day with only 10.12% of all inquiries.

Rank Day of the
Week
Percentage
of Inquiries
1: Tuesday: 20.5%
2: Wednesday: 17.2%
3: Monday: 16.6%
4: Thursday: 12.8%
5: Sunday: 11.9%
6: Friday: 10.7%
7: Saturday: 10.1%
Busy Days Report for London Mortgages

Peak Hours for Mortgages within London

Inquiries are received 24 hours a day on the CanEquity web site. The following represents the peak hours within a 24-hour period. The data is taken from all days of all years.


Time Period
(24 Hour)
Percentage
of Inquiries
00:00 to 00:59: 1.1%
01:00 to 01:59: 0.9%
02:00 to 02:59: 0.3%
03:00 to 03:59: 0.8%
04:00 to 04:59: 0.6%
05:00 to 05:59: 1.2%
06:00 to 06:59: 1.4%
07:00 to 07:59: 3.5%
08:00 to 08:59: 7.1%
09:00 to 09:59: 7.1%
10:00 to 10:59: 6.9%
11:00 to 11:59: 6.9%
12:00 to 12:59: 8.6%
13:00 to 13:59: 5.7%
14:00 to 14:59: 5.4%
15:00 to 15:59: 6.5%
16:00 to 16:59: 3.5%
17:00 to 17:59: 6.0%
18:00 to 18:59: 6.5%
19:00 to 19:59: 6.5%
20:00 to 20:59: 5.1%
21:00 to 21:59: 3.9%
22:00 to 22:59: 2.3%
23:00 to 23:59: 2.1%
Peak Hours Graph for Mortgages in London

Ontario Mortgage Originations Compared to all other Provinces


Online Mortgage Origination
for the Province of
Percentage of
applications
Alberta: 21.14%
British Columbia: 10.92%
Manitoba: 2.10%
New Brunswick: 2.10%
Newfoundland and Labrador: 1.14%
Nova Scotia: 2.89%
Northwest Territories: 0.31%
Nunavut: 0.09%
Ontario 48.84%
Prince Edward Island: 0.43%
Quebec: 4.05%
Saskatchewan: 5.08%
Yukon Territories: 0.25%
London Mortgages

Current City Standing within Ontario


Location Contribution
001:  TORONTO, ON 4.933%
002:  MISSISSAUGA, ON 2.610%
003:  OTTAWA, ON 2.380%
004:  LONDON, ON 1.587%
005:  BRAMPTON, ON 1.553%
006:  HAMILTON, ON 1.501%
007:  KITCHENER, ON 1.069%
008:  SCARBOROUGH, ON 0.940%
009:  BARRIE, ON 0.882%

Nearest Settlements


1Thamesford, Ontario
2Dorchester, Ontario
3Belmont, Ontario
4Ingersoll, Ontario
5Delaware, Ontario
6Norwich, Ontario
7Granton, Ontario
8St Thomas, Ontario
9Innerkip, Ontario
10Aylmer, Ontario
11Lucan, Ontario
12St Marys, Ontario
13Ailsa Craig, Ontario
14Beachville, Ontario
15Ilderton, Ontario
16Mount Brydges, Ontario
17Baden, Ontario
18Bright, Ontario
19Langton, Ontario
20Melbourne, Ontario
21Tavistock, Ontario
22Exeter, Ontario
23Straffordville, Ontario
24Strathroy, Ontario
25Courtland, Ontario
26Denfield, Ontario
27Brownsville, Ontario
28New Hamburg, Ontario
29Komoka, Ontario
30Woodstock, Ontario
31Springfield, Ontario
32Salem, Ontario
33Glencoe, Ontario
34Vittoria, Ontario
35Mitchell, Ontario
36Clear Creek, Ontario
37Port Burwell, Ontario
38Otterville, Ontario
39Vienna, Ontario
40Parkhill, Ontario
41Rodney, Ontario
42Centre Wellington, Ontario
43Shakespeare, Ontario
44Tillsonburg, Ontario
45Crediton, Ontario
46Watford, Ontario
47Stratford, Ontario
48Sebringville, Ontario
49Windham Centre, Ontario
50Ayr, Ontario
51Wyoming, Ontario
52Mount Elgin, Ontario
53West Lorne, Ontario
54Paris, Ontario
55Delhi, Ontario
56New Dundee, Ontario
57Scotland, Ontario
58Port Rowan, Ontario
59Dutton, Ontario
60Hensall, Ontario
61Port Stanley, Ontario
62Kitchener, Ontario


Product Popularity for London


Mortgage Application
Form Type
  Percentage
of Inquiries
First-time Buyer: 25.4%
Qualification: 20.5%
Refinance: 14.4%
No Money Down: 13.1%
Renewal: 11.2%
Purchase: 6.8%
Variable Rate: 2.7%
Pre-approval: 1.5%
Low Doc: 1.2%
Investment: 0.9%
Other: 2.5%
 
Total Application Types Found: 18
 London Mortgage Product Popularity Pie Chart

Age Demographics for London Originated Mortgages

Average age: 36
Oldest age: 84
Youngest age: 20


Incomes for London Originated Mortgages

The information below represents the average income of applicants living in London who have applied for a mortgage loan using CanEquity's online mortgage application.

Average annual gross income for
mortgage applicants in London: $51,307.69
applicants within all of Canada: $58,448.42
Difference: ($7,140.73)
  
mortgage co-applicants in London: $39,606.73
co-applicants within all of Canada: $41,110.46
Difference: ($1,503.73)

Note: Commercial loans were not included for this report, only residential mortgage loans from London, Ontario were used.

Residential Status for London Mortgages

The information shown below represents the residential status of people living in London who have applied for a home loan using the pre-approval application on the CanEquity Mortgage web site.

Residential Status of
Mortgage Applicant
  Percentage
of Inquiries
Rent: 47.7%
Own: 41.7%
Other: 1.5%
No Comment: 3.5%
Live with parents: 5.6%
London Residential Status Pie Chart

Marital Status for London Mortgages

The following pie chart represents the marital status of applicants from London, Ontario using the mortgage application found on the CanEquity Mortgage web site. Approximately 62% of the mortgage applicants are living together with someone, while only 36% are not living with someone.

Marital Status of
Mortgage Applicant
  Percentage
of Inquiries
Married: 46.8%
Single: 28.2%
Common-law: 15.7%
Separated: 4.5%
Divorced: 3.8%
Widowed: 0.9%
London Marital Status Pie Chart