| Year | Year to Year Comparison | ** National Contribution |
|---|---|---|
| 2010: | * 1.21% | * 0.02% |
| 2009: | 16.62% | 0.26% |
| 2008: | 14.05% | 0.22% |
| 2007: | 12.24% | 0.19% |
| 2006: | 17.07% | 0.27% |
| 2005: | 13.60% | 0.22% |
| 2004: | 11.33% | 0.18% |
| 2003: | 8.76% | 0.14% |
| 2002: | 5.14% | 0.08% |
The following bar graph represents the individual monthly volume history for Internet mortgage pre-approval applications received from London, ON.

This bar graph illustrates the volumes of Internet applications received by CanEquity in each month for all years combined. The busiest months for mortgages from London occur during our first quarter (represented by the brown bars) with 28.40% while our slowest is the fourth quarter (represented by the red bars) with 20.85%.
| Rank | Month | Percentage of Inquiries | |
|---|---|---|---|
| 1: | January: | 10.7% | |
| 2: | March: | 10.3% | |
| 3: | May: | 9.7% | |
| 4: | April: | 9.4% | |
| 5: | July: | 8.3% | |
| 6: | June: | 8.2% | |
| 7: | September: | 8.0% | |
| 8: | February: | 7.4% | |
| 9: | August: | 7.3% | |
| 10: | October: | 7.3% | |
| 11: | November: | 7.1% | |
| 12: | December: | 6.5% |

The data below shows the busy days for online mortgage applications that were received by CanEquity. Each day is a total combined representation of the last 5 years of all occurrences of that day. In London the busiest day of the week, with 20.54% of all applications, is Tuesday. In comparison, Saturday's are the slowest day with only 10.12% of all inquiries.
| Rank | Day of the Week | Percentage of Inquiries | |
|---|---|---|---|
| 1: | Tuesday: | 20.5% | |
| 2: | Wednesday: | 17.2% | |
| 3: | Monday: | 16.6% | |
| 4: | Thursday: | 12.8% | |
| 5: | Sunday: | 11.9% | |
| 6: | Friday: | 10.7% | |
| 7: | Saturday: | 10.1% |

Inquiries are received 24 hours a day on the CanEquity web site. The following represents the peak hours within a 24-hour period. The data is taken from all days of all years.
| Time Period (24 Hour) | Percentage of Inquiries |
|---|---|
| 00:00 to 00:59: | 1.1% |
| 01:00 to 01:59: | 0.9% |
| 02:00 to 02:59: | 0.3% |
| 03:00 to 03:59: | 0.8% |
| 04:00 to 04:59: | 0.6% |
| 05:00 to 05:59: | 1.2% |
| 06:00 to 06:59: | 1.4% |
| 07:00 to 07:59: | 3.5% |
| 08:00 to 08:59: | 7.1% |
| 09:00 to 09:59: | 7.1% |
| 10:00 to 10:59: | 6.9% |
| 11:00 to 11:59: | 6.9% |
| 12:00 to 12:59: | 8.6% |
| 13:00 to 13:59: | 5.7% |
| 14:00 to 14:59: | 5.4% |
| 15:00 to 15:59: | 6.5% |
| 16:00 to 16:59: | 3.5% |
| 17:00 to 17:59: | 6.0% |
| 18:00 to 18:59: | 6.5% |
| 19:00 to 19:59: | 6.5% |
| 20:00 to 20:59: | 5.1% |
| 21:00 to 21:59: | 3.9% |
| 22:00 to 22:59: | 2.3% |
| 23:00 to 23:59: | 2.1% |

| Online Mortgage Origination for the Province of | Percentage of applications |
|---|---|
| Alberta: | 21.14% |
| British Columbia: | 10.92% |
| Manitoba: | 2.10% |
| New Brunswick: | 2.10% |
| Newfoundland and Labrador: | 1.14% |
| Nova Scotia: | 2.89% |
| Northwest Territories: | 0.31% |
| Nunavut: | 0.09% |
| Ontario: | 48.84% |
| Prince Edward Island: | 0.43% |
| Quebec: | 4.05% |
| Saskatchewan: | 5.08% |
| Yukon Territories: | 0.25% |

| Location | Contribution | |
|---|---|---|
| 001: | TORONTO, ON | 4.933% |
| 002: | MISSISSAUGA, ON | 2.610% |
| 003: | OTTAWA, ON | 2.380% |
| 004: | LONDON, ON | 1.587% |
| 005: | BRAMPTON, ON | 1.553% |
| 006: | HAMILTON, ON | 1.501% |
| 007: | KITCHENER, ON | 1.069% |
| 008: | SCARBOROUGH, ON | 0.940% |
| 009: | BARRIE, ON | 0.882% |
| Mortgage Application Form Type | Percentage of Inquiries | |
|---|---|---|
| First-time Buyer: | 25.4% | |
| Qualification: | 20.5% | |
| Refinance: | 14.4% | |
| No Money Down: | 13.1% | |
| Renewal: | 11.2% | |
| Purchase: | 6.8% | |
| Variable Rate: | 2.7% | |
| Pre-approval: | 1.5% | |
| Low Doc: | 1.2% | |
| Investment: | 0.9% | |
| Other: | 2.5% | |
| Total Application Types Found: 18 | ||

Average age: 36
Oldest age: 84
Youngest age: 20
The information below represents the average income of applicants living in London who have applied for a mortgage loan using CanEquity's online mortgage application.
| Average annual gross income for | |
|---|---|
| mortgage applicants in London: | $51,307.69 |
| applicants within all of Canada: | $58,448.42 |
| Difference: | ($7,140.73) |
| mortgage co-applicants in London: | $39,606.73 |
| co-applicants within all of Canada: | $41,110.46 |
| Difference: | ($1,503.73) |
The information shown below represents the residential status of people living in London who have applied for a home loan using the pre-approval application on the CanEquity Mortgage web site.
| Residential Status of Mortgage Applicant | Percentage of Inquiries | |
|---|---|---|
| Rent: | 47.7% | |
| Own: | 41.7% | |
| Other: | 1.5% | |
| No Comment: | 3.5% | |
| Live with parents: | 5.6% |

The following pie chart represents the marital status of applicants from London, Ontario using the mortgage application found on the CanEquity Mortgage web site. Approximately 62% of the mortgage applicants are living together with someone, while only 36% are not living with someone.
| Marital Status of Mortgage Applicant | Percentage of Inquiries | |
|---|---|---|
| Married: | 46.8% | |
| Single: | 28.2% | |
| Common-law: | 15.7% | |
| Separated: | 4.5% | |
| Divorced: | 3.8% | |
| Widowed: | 0.9% |
