| Year | Year to Year Comparison | ** National Contribution |
|---|---|---|
| 2010: | * 2.63% | * 0.00% |
| 2009: | 26.32% | 0.02% |
| 2008: | 7.89% | 0.01% |
| 2007: | 13.16% | 0.01% |
| 2006: | 10.53% | 0.01% |
| 2005: | 5.26% | 0.01% |
| 2004: | 13.16% | 0.01% |
| 2003: | 15.79% | 0.01% |
| 2002: | 5.26% | 0.01% |
The graph listed below plots the busy days for online inquiries that were received by CanEquity's web site. Each day is a total combined representation of the last 5 years of all occurrences of that day. In Midland, the day with the most volume, generating 26.32% of all inquiries, is Thursday. In comparison, Saturday's are the slowest day with only 5.26% of all inquiries.
| Rank | Day of the Week | Percentage of Inquiries | |
|---|---|---|---|
| 1: | Thursday: | 26.3% | |
| 2: | Monday: | 18.4% | |
| 3: | Tuesday: | 18.4% | |
| 4: | Wednesday: | 13.2% | |
| 5: | Friday: | 10.5% | |
| 6: | Sunday: | 7.9% | |
| 7: | Saturday: | 5.3% |

In Midland, mortgages are received 24 hours a day on the CanEquity web site. The information shown below indicates the busy hours over a 24-hour period. The data is taken from all days of all years. Only 28.9% of all mortgages are received before noon, while 68.4% arrive in the afternoon.
| Time Period (24 Hour) | Percentage of Inquiries |
|---|---|
| 02:00 to 02:59: | 2.6% |
| 04:00 to 04:59: | 2.6% |
| 05:00 to 05:59: | 2.6% |
| 06:00 to 06:59: | 2.6% |
| 07:00 to 07:59: | 2.6% |
| 09:00 to 09:59: | 5.3% |
| 10:00 to 10:59: | 2.6% |
| 11:00 to 11:59: | 10.5% |
| 12:00 to 12:59: | 10.5% |
| 13:00 to 13:59: | 7.9% |
| 14:00 to 14:59: | 13.2% |
| 15:00 to 15:59: | 10.5% |
| 16:00 to 16:59: | 5.3% |
| 17:00 to 17:59: | 5.3% |
| 18:00 to 18:59: | 2.6% |
| 20:00 to 20:59: | 7.9% |
| 23:00 to 23:59: | 5.3% |

| Online Mortgage Origination for the Province of | Percentage of applications |
|---|---|
| Alberta: | 21.11% |
| British Columbia: | 10.86% |
| Manitoba: | 2.09% |
| New Brunswick: | 2.11% |
| Newfoundland and Labrador: | 1.15% |
| Nova Scotia: | 2.91% |
| Northwest Territories: | 0.32% |
| Nunavut: | 0.08% |
| Ontario: | 48.83% |
| Prince Edward Island: | 0.44% |
| Quebec: | 4.15% |
| Saskatchewan: | 5.06% |
| Yukon Territories: | 0.26% |

| Location | Contribution | |
|---|---|---|
| 076: | TILLSONBURG, ON | 0.098% |
| 077: | SIMCOE, ON | 0.094% |
| 078: | SMITHS FALLS, ON | 0.091% |
| 079: | PEMBROKE, ON | 0.091% |
| 080: | FERGUS, ON | 0.089% |
| 081: | MIDLAND, ON | 0.089% |
| 082: | TECUMSEH, ON | 0.087% |
| 083: | ACTON, ON | 0.087% |
| 084: | BROOKLIN, ON | 0.084% |
| 085: | STOUFFVILLE, ON | 0.084% |
| 086: | AMHERSTBURG, ON | 0.082% |
| Mortgage Application Form Type | Percentage of Inquiries | |
|---|---|---|
| Refinance: | 34.2% | |
| Qualification: | 28.9% | |
| First-time Buyer: | 13.2% | |
| Purchase: | 10.5% | |
| No Money Down: | 7.9% | |
| Renewal: | 2.6% | |
| Short Term Open: | 2.6% | |
| Total Application Types Found: 7 | ||

Average age: 40
Oldest age: 72
Youngest age: 23
The information below represents the average income of applicants living in Midland who have applied for a home loan using CanEquity's online mortgage application.
| Average annual gross income for | |
|---|---|
| mortgage applicants in Midland: | $51,717.78 |
| applicants within all of Canada: | $58,592.40 |
| Difference: | ($6,874.63) |
| mortgage co-applicants in Midland: | $36,549.09 |
| co-applicants within all of Canada: | $41,278.89 |
| Difference: | ($4,729.80) |
The following depicts the residential status of people living in Midland who have submitted an inquiry using the CanEquity mortgage application.
| Residential Status of Mortgage Applicant | Percentage of Inquiries | |
|---|---|---|
| Rent: | 44.7% | |
| Own: | 47.4% | |
| No Comment: | 5.3% | |
| Live with parents: | 2.6% |

The pie chart below represents the marital status of applicants from Midland, Ontario using the mortgage application located at the CanEquity web site. Over 57% of the mortgage applicants are living with someone, while only 36% are not living with someone.
| Marital Status of Mortgage Applicant | Percentage of Inquiries | |
|---|---|---|
| Married: | 36.8% | |
| Common-law: | 21.1% | |
| Single: | 15.8% | |
| Separated: | 13.2% | |
| Divorced: | 7.9% | |
| Widowed: | 5.3% |
