| Year | Year to Year Comparison | ** National Contribution |
|---|---|---|
| 2011: | 8.89% | 0.01% |
| 2010: | 8.89% | 0.01% |
| 2009: | 22.22% | 0.02% |
| 2008: | 6.67% | 0.01% |
| 2007: | 11.11% | 0.01% |
| 2006: | 8.89% | 0.01% |
| 2005: | 4.44% | 0.00% |
| 2004: | 11.11% | 0.01% |
| 2003: | 13.33% | 0.01% |
| 2002: | 4.44% | 0.00% |
The graph below displays the busy days for online inquiries that were received by CanEquity's web site. Each day is a representation of the combined 6-year total of all instances of that day. In Midland the busiest day, with 24.44% of all applications, is Thursday. In comparison, Saturday's are the slowest day with only 4.44% of all inquiries.
| Rank | Day of the Week | Percentage of Inquiries | |
|---|---|---|---|
| 1: | Thursday: | 24.4% | |
| 2: | Tuesday: | 20.0% | |
| 3: | Monday: | 17.8% | |
| 4: | Sunday: | 13.3% | |
| 5: | Wednesday: | 11.1% | |
| 6: | Friday: | 8.9% | |
| 7: | Saturday: | 4.4% |

In Midland, inquiries are received 24 hours a day via the CanEquity web site. The graph shown below represents the rush hours within a 24-hour period. The data is taken from all days of all years. Only 33.3% of all mortgages are received during the morning, while 64.4% arrive in the afternoon.
| Time Period (24 Hour) | Percentage of Inquiries |
|---|---|
| 02:00 to 02:59: | 2.2% |
| 04:00 to 04:59: | 2.2% |
| 05:00 to 05:59: | 2.2% |
| 06:00 to 06:59: | 2.2% |
| 07:00 to 07:59: | 2.2% |
| 08:00 to 08:59: | 2.2% |
| 09:00 to 09:59: | 8.9% |
| 10:00 to 10:59: | 2.2% |
| 11:00 to 11:59: | 11.1% |
| 12:00 to 12:59: | 8.9% |
| 13:00 to 13:59: | 6.7% |
| 14:00 to 14:59: | 11.1% |
| 15:00 to 15:59: | 8.9% |
| 16:00 to 16:59: | 4.4% |
| 17:00 to 17:59: | 6.7% |
| 18:00 to 18:59: | 4.4% |
| 20:00 to 20:59: | 6.7% |
| 22:00 to 22:59: | 2.2% |
| 23:00 to 23:59: | 4.4% |

| Online Mortgage Origination for the Province of | Percentage of applications |
|---|---|
| Alberta: | 20.94% |
| British Columbia: | 10.57% |
| Manitoba: | 2.06% |
| New Brunswick: | 2.43% |
| Newfoundland and Labrador: | 1.25% |
| Nova Scotia: | 3.28% |
| Northwest Territories: | 0.40% |
| Nunavut: | 0.10% |
| Ontario: | 48.07% |
| Prince Edward Island: | 0.53% |
| Quebec: | 3.97% |
| Saskatchewan: | 4.94% |
| Yukon Territories: | 0.41% |

| Location | Contribution | |
|---|---|---|
| 077: | LASALLE, ON | 0.098% |
| 078: | GLOUCESTER, ON | 0.096% |
| 079: | PEMBROKE, ON | 0.094% |
| 080: | FERGUS, ON | 0.091% |
| 081: | SMITHS FALLS, ON | 0.087% |
| 082: | MIDLAND, ON | 0.085% |
| 083: | STOUFFVILLE, ON | 0.085% |
| 084: | ACTON, ON | 0.083% |
| 085: | WATERDOWN, ON | 0.081% |
| 086: | BRACEBRIDGE, ON | 0.079% |
| 087: | CALEDONIA, ON | 0.077% |
| Mortgage Application Form Type | Percentage of Inquiries | |
|---|---|---|
| Refinance: | 31.1% | |
| Qualification: | 28.9% | |
| First-time Buyer: | 11.1% | |
| Purchase: | 11.1% | |
| No Money Down: | 8.9% | |
| Renewal: | 4.4% | |
| Fixed Rate: | 2.2% | |
| Short Term Open: | 2.2% | |
| Total Application Types Found: 8 | ||

Average age: 39
Oldest age: 72
Youngest age: 22
The figures below represent the average income of Canadians living in Midland who have submitted an inquiry using CanEquity's pre-approval application.
| Average annual gross income for | |
|---|---|
| mortgage applicants in Midland: | $50,495.51 |
| applicants within all of Canada: | $59,498.47 |
| Difference: | ($9,002.95) |
| mortgage co-applicants in Midland: | $34,926.15 |
| co-applicants within all of Canada: | $42,403.13 |
| Difference: | ($7,476.98) |
The following depicts the residential status of people living in Midland who have submitted a mortgage inquiry using the CanEquity mortgage application.
| Residential Status of Mortgage Applicant | Percentage of Inquiries | |
|---|---|---|
| Rent: | 46.7% | |
| Own: | 44.4% | |
| No Comment: | 4.4% | |
| Live with parents: | 4.4% |

The information below shows the marital status of applicants from Midland, Ontario using the online mortgage application found on the CanEquity Mortgage web site. 55% of the mortgage applicants are living together with someone, while only 40% are single or separated.
| Marital Status of Mortgage Applicant | Percentage of Inquiries | |
|---|---|---|
| Married: | 33.3% | |
| Common-law: | 22.2% | |
| Single: | 20.0% | |
| Separated: | 13.3% | |
| Divorced: | 6.7% | |
| Widowed: | 4.4% |
