| Year | Year to Year Comparison | ** National Contribution |
|---|---|---|
| 2011: | 9.04% | 0.03% |
| 2010: | 10.73% | 0.04% |
| 2009: | 10.17% | 0.03% |
| 2008: | 9.04% | 0.03% |
| 2007: | 10.73% | 0.04% |
| 2006: | 17.51% | 0.06% |
| 2005: | 15.82% | 0.05% |
| 2004: | 5.65% | 0.02% |
| 2003: | 5.65% | 0.02% |
| 2002: | 5.65% | 0.02% |
The following illustrates the individual monthly volume history for Internet pre-approval applications originating from Niagara Falls, ON.

This graph shows the volumes of online applications received by CanEquity in each month for all years combined. The busiest months for mortgages from Niagara Falls happen to occur during our third quarter (represented by the blue bars) with 30.51% while our slowest is the fourth quarter (represented by the red bars) with 19.21%.
| Rank | Month | Percentage of Inquiries | |
|---|---|---|---|
| 1: | July: | 13.0% | |
| 2: | October: | 10.7% | |
| 3: | April: | 10.2% | |
| 4: | August: | 10.2% | |
| 5: | May: | 9.6% | |
| 6: | February: | 9.0% | |
| 7: | March: | 7.9% | |
| 8: | January: | 7.3% | |
| 9: | September: | 7.3% | |
| 10: | June: | 6.2% | |
| 11: | November: | 4.5% | |
| 12: | December: | 4.0% |

The graph below illustrates the busy days for mortgage applications that were received by our web site. Each day is a representation of the combined 6-year total of all instances of that day. In Niagara Falls the busiest day, with approximately 19.21% of all inquiries, is Monday. In comparison, Sunday's are the slowest day with only 7.91% of all inquiries.
| Rank | Day of the Week | Percentage of Inquiries | |
|---|---|---|---|
| 1: | Monday: | 19.2% | |
| 2: | Tuesday: | 19.2% | |
| 3: | Wednesday: | 17.5% | |
| 4: | Thursday: | 13.0% | |
| 5: | Saturday: | 12.4% | |
| 6: | Friday: | 10.7% | |
| 7: | Sunday: | 7.9% |

In Niagara Falls, applications are received 24 hours a day on the CanEquity web site. The graph shown below represents the rush hours over a 24-hour period. The data is taken from all days of all years.
| Time Period (24 Hour) | Percentage of Inquiries |
|---|---|
| 00:00 to 00:59: | 1.1% |
| 01:00 to 01:59: | 0.6% |
| 03:00 to 03:59: | 0.6% |
| 04:00 to 04:59: | 2.3% |
| 05:00 to 05:59: | 0.6% |
| 06:00 to 06:59: | 3.4% |
| 07:00 to 07:59: | 4.0% |
| 08:00 to 08:59: | 4.5% |
| 09:00 to 09:59: | 10.2% |
| 10:00 to 10:59: | 7.9% |
| 11:00 to 11:59: | 7.9% |
| 12:00 to 12:59: | 9.0% |
| 13:00 to 13:59: | 5.1% |
| 14:00 to 14:59: | 4.5% |
| 15:00 to 15:59: | 4.5% |
| 16:00 to 16:59: | 2.8% |
| 17:00 to 17:59: | 4.0% |
| 18:00 to 18:59: | 9.6% |
| 19:00 to 19:59: | 4.5% |
| 20:00 to 20:59: | 4.0% |
| 21:00 to 21:59: | 2.3% |
| 22:00 to 22:59: | 2.3% |
| 23:00 to 23:59: | 4.5% |

| Online Mortgage Origination for the Province of | Percentage of applications |
|---|---|
| Alberta: | 20.94% |
| British Columbia: | 10.57% |
| Manitoba: | 2.06% |
| New Brunswick: | 2.43% |
| Newfoundland and Labrador: | 1.25% |
| Nova Scotia: | 3.28% |
| Northwest Territories: | 0.40% |
| Nunavut: | 0.10% |
| Ontario: | 48.07% |
| Prince Edward Island: | 0.53% |
| Quebec: | 3.97% |
| Saskatchewan: | 4.94% |
| Yukon Territories: | 0.41% |

| Location | Contribution | |
|---|---|---|
| 025: | PETERBOROUGH, ON | 0.404% |
| 026: | AJAX, ON | 0.402% |
| 027: | THUNDER BAY, ON | 0.391% |
| 028: | WHITBY, ON | 0.383% |
| 029: | SUDBURY, ON | 0.381% |
| 030: | NIAGARA FALLS, ON | 0.334% |
| 031: | PICKERING, ON | 0.330% |
| 032: | NEPEAN, ON | 0.321% |
| 033: | NEWMARKET, ON | 0.302% |
| 034: | CORNWALL, ON | 0.285% |
| 035: | ORLEANS, ON | 0.276% |
| Mortgage Application Form Type | Percentage of Inquiries | |
|---|---|---|
| First-time Buyer: | 25.4% | |
| Qualification: | 22.0% | |
| Refinance: | 16.4% | |
| No Money Down: | 10.7% | |
| Purchase: | 10.7% | |
| Renewal: | 7.9% | |
| Pre-approval: | 2.3% | |
| Variable Rate: | 1.7% | |
| Commercial: | 1.1% | |
| Recreational: | 1.1% | |
| Other: | 0.6% | |
| Total Application Types Found: 11 | ||

Average age: 36
Oldest age: 83
Youngest age: 19
The figures below represent the average income of Canadians living in Niagara Falls who have submitted a mortgage inquiry using the pre-approval application on CanEquity's web site.
| Average annual gross income for | |
|---|---|
| mortgage applicants in Niagara Falls: | $43,193.23 |
| applicants within all of Canada: | $59,498.47 |
| Difference: | ($16,305.23) |
| mortgage co-applicants in Niagara Falls: | $39,552.70 |
| co-applicants within all of Canada: | $42,403.13 |
| Difference: | ($2,850.43) |
The pie chart below shows the residential status of people living in Niagara Falls who have applied for a loan using the pre-approval application on CanEquity's web site.
| Residential Status of Mortgage Applicant | Percentage of Inquiries | |
|---|---|---|
| Rent: | 43.5% | |
| Own: | 40.1% | |
| Other: | 2.8% | |
| No Comment: | 4.0% | |
| Live with parents: | 9.6% |

The information below shows the marital status of applicants from Niagara Falls, Ontario using the online mortgage application found at canequity.com. 54% of the mortgage applicants are living common-law or married, while only 44% are single or separated.
| Marital Status of Mortgage Applicant | Percentage of Inquiries | |
|---|---|---|
| Married: | 40.7% | |
| Single: | 35.6% | |
| Common-law: | 14.1% | |
| Divorced: | 5.1% | |
| Separated: | 4.0% | |
| Widowed: | 0.6% |
