| Year | Year to Year Comparison | ** National Contribution |
|---|---|---|
| 2010: | * 1.82% | * 0.00% |
| 2009: | 27.27% | 0.04% |
| 2008: | 10.91% | 0.01% |
| 2007: | 16.36% | 0.02% |
| 2006: | 12.73% | 0.02% |
| 2005: | 16.36% | 0.02% |
| 2004: | 5.46% | 0.01% |
| 2003: | 7.27% | 0.01% |
| 2002: | 1.82% | 0.00% |
The 6-year bar graph below represents the volumes of mortgage applications received by CanEquity in each month for all years combined. The busiest months for mortgages from Owen Sound usually occur during our first quarter (represented by the brown bars) with 32.73% while our slowest is the fourth quarter (represented by the red bars) with 18.18%.
| Rank | Month | Percentage of Inquiries | |
|---|---|---|---|
| 1: | January: | 14.6% | |
| 2: | July: | 12.7% | |
| 3: | June: | 12.7% | |
| 4: | April: | 9.1% | |
| 5: | February: | 9.1% | |
| 6: | March: | 9.1% | |
| 7: | August: | 9.1% | |
| 8: | November: | 7.3% | |
| 9: | October: | 7.3% | |
| 10: | December: | 3.6% | |
| 11: | September: | 3.6% | |
| 12: | May: | 1.8% |

The bar graph listed below shows the busy days for Internet mortgage applications that were received by CanEquity's web site. Each day is a representation of the combined 6-year total of all instances of that day. In Owen Sound the busiest day, with 21.82% of all inquiries, is Monday. In comparison, Friday's are the slowest day with only 9.09% of all inquiries.
| Rank | Day of the Week | Percentage of Inquiries | |
|---|---|---|---|
| 1: | Monday: | 21.8% | |
| 2: | Thursday: | 18.2% | |
| 3: | Tuesday: | 14.6% | |
| 4: | Saturday: | 14.6% | |
| 5: | Wednesday: | 10.9% | |
| 6: | Sunday: | 10.9% | |
| 7: | Friday: | 9.1% |

Applications are received 24 hours a day from the CanEquity web site. The report shown below represents the busy hours within a 24-hour period. The data is taken from all days of all years. Only 41.8% of all mortgages are received before noon, while 58.2% arrive in the afternoon.
| Time Period (24 Hour) | Percentage of Inquiries |
|---|---|
| 04:00 to 04:59: | 1.8% |
| 06:00 to 06:59: | 3.6% |
| 07:00 to 07:59: | 9.1% |
| 08:00 to 08:59: | 9.1% |
| 09:00 to 09:59: | 1.8% |
| 10:00 to 10:59: | 5.5% |
| 11:00 to 11:59: | 10.9% |
| 12:00 to 12:59: | 7.3% |
| 13:00 to 13:59: | 10.9% |
| 14:00 to 14:59: | 1.8% |
| 15:00 to 15:59: | 5.5% |
| 16:00 to 16:59: | 3.6% |
| 17:00 to 17:59: | 7.3% |
| 18:00 to 18:59: | 7.3% |
| 19:00 to 19:59: | 3.6% |
| 20:00 to 20:59: | 5.5% |
| 21:00 to 21:59: | 3.6% |
| 23:00 to 23:59: | 1.8% |

| Online Mortgage Origination for the Province of | Percentage of applications |
|---|---|
| Alberta: | 21.14% |
| British Columbia: | 10.92% |
| Manitoba: | 2.10% |
| New Brunswick: | 2.10% |
| Newfoundland and Labrador: | 1.14% |
| Nova Scotia: | 2.89% |
| Northwest Territories: | 0.31% |
| Nunavut: | 0.09% |
| Ontario: | 48.84% |
| Prince Edward Island: | 0.43% |
| Quebec: | 4.05% |
| Saskatchewan: | 5.08% |
| Yukon Territories: | 0.25% |

| Location | Contribution | |
|---|---|---|
| 056: | STRATFORD, ON | 0.153% |
| 057: | DUNDAS, ON | 0.146% |
| 058: | TRENTON, ON | 0.141% |
| 059: | MAPLE, ON | 0.132% |
| 060: | STRATHROY, ON | 0.132% |
| 061: | OWEN SOUND, ON | 0.132% |
| 062: | BRADFORD, ON | 0.127% |
| 063: | LINDSAY, ON | 0.125% |
| 064: | FORT ERIE, ON | 0.125% |
| 065: | COBOURG, ON | 0.122% |
| 066: | COLLINGWOOD, ON | 0.117% |
| Mortgage Application Form Type | Percentage of Inquiries | |
|---|---|---|
| First-time Buyer: | 30.9% | |
| Refinance: | 27.3% | |
| Qualification: | 21.8% | |
| Purchase: | 5.5% | |
| Low Doc: | 3.6% | |
| No Money Down: | 3.6% | |
| Variable Rate: | 3.6% | |
| Pre-approval: | 1.8% | |
| Renewal: | 1.8% | |
| Total Application Types Found: 9 | ||

Average age: 36
Oldest age: 68
Youngest age: 23
The following depicts the average income of applicants living in Owen Sound who have submitted an inquiry using the online application located at the CanEquity web site.
| Average annual gross income for | |
|---|---|
| mortgage applicants in Owen Sound: | $46,338.96 |
| applicants within all of Canada: | $58,448.42 |
| Difference: | ($12,109.46) |
| mortgage co-applicants in Owen Sound: | $31,272.86 |
| co-applicants within all of Canada: | $41,110.46 |
| Difference: | ($9,837.60) |
The information shown below represents the residential status of people living in Owen Sound who have applied for a loan using the pre-approval application on the CanEquity Mortgage web site.
| Residential Status of Mortgage Applicant | Percentage of Inquiries | |
|---|---|---|
| Rent: | 54.5% | |
| Own: | 40.0% | |
| Other: | 1.8% | |
| Live with parents: | 3.6% |

The following table and pie chart represents the marital status of applicants from Owen Sound, Ontario using the preapproval application found on canequity.com. Approximately 74% of the mortgage applicants are either married or living common-law, while only 25% are not living with someone.
| Marital Status of Mortgage Applicant | Percentage of Inquiries | |
|---|---|---|
| Married: | 54.5% | |
| Common-law: | 20.0% | |
| Single: | 16.4% | |
| Divorced: | 5.5% | |
| Separated: | 3.6% |
