| Year | Year to Year Comparison | ** National Contribution |
|---|---|---|
| 2011: | 12.12% | 0.01% |
| 2010: | 6.06% | 0.01% |
| 2009: | 22.73% | 0.03% |
| 2008: | 9.09% | 0.01% |
| 2007: | 13.64% | 0.02% |
| 2006: | 10.61% | 0.01% |
| 2005: | 13.64% | 0.02% |
| 2004: | 4.54% | 0.01% |
| 2003: | 6.06% | 0.01% |
| 2002: | 1.52% | 0.00% |
The graph below shows the volumes of online mortgage applications received by CanEquity in each month for all years combined. The busiest months for mortgages from Owen Sound mostly occur during our first quarter (represented by the brown bars) with 30.30% while our slowest is the fourth quarter (represented by the red bars) with 21.21%.
| Rank | Month | Percentage of Inquiries | |
|---|---|---|---|
| 1: | January: | 12.1% | |
| 2: | April: | 12.1% | |
| 3: | July: | 12.1% | |
| 4: | February: | 10.6% | |
| 5: | June: | 10.6% | |
| 6: | December: | 7.6% | |
| 7: | March: | 7.6% | |
| 8: | August: | 7.6% | |
| 9: | October: | 7.6% | |
| 10: | November: | 6.1% | |
| 11: | May: | 3.0% | |
| 12: | September: | 3.0% |

The graph below shows the busy days for mortgage applications that were received by CanEquity. A combined total of all occurrences of each day are represented for the past 5 years. In Owen Sound, the day with the most volume, generating 22.73% of all applications, is Monday. In comparison, Friday's are the slowest day with only 9.09% of all inquiries.
| Rank | Day of the Week | Percentage of Inquiries | |
|---|---|---|---|
| 1: | Monday: | 22.7% | |
| 2: | Thursday: | 18.2% | |
| 3: | Tuesday: | 15.2% | |
| 4: | Wednesday: | 12.1% | |
| 5: | Saturday: | 12.1% | |
| 6: | Sunday: | 10.6% | |
| 7: | Friday: | 9.1% |

Owen Sound mortgage applications are received 24 hours a day from our web site. The time periods below indicates the rush hours over a 24-hour period. The data is taken from all days of all years.
| Time Period (24 Hour) | Percentage of Inquiries |
|---|---|
| 04:00 to 04:59: | 1.5% |
| 06:00 to 06:59: | 4.5% |
| 07:00 to 07:59: | 9.1% |
| 08:00 to 08:59: | 9.1% |
| 09:00 to 09:59: | 1.5% |
| 10:00 to 10:59: | 6.1% |
| 11:00 to 11:59: | 9.1% |
| 12:00 to 12:59: | 7.6% |
| 13:00 to 13:59: | 9.1% |
| 14:00 to 14:59: | 3.0% |
| 15:00 to 15:59: | 6.1% |
| 16:00 to 16:59: | 3.0% |
| 17:00 to 17:59: | 9.1% |
| 18:00 to 18:59: | 6.1% |
| 19:00 to 19:59: | 6.1% |
| 20:00 to 20:59: | 4.5% |
| 21:00 to 21:59: | 3.0% |
| 23:00 to 23:59: | 1.5% |

| Online Mortgage Origination for the Province of | Percentage of applications |
|---|---|
| Alberta: | 20.94% |
| British Columbia: | 10.57% |
| Manitoba: | 2.06% |
| New Brunswick: | 2.43% |
| Newfoundland and Labrador: | 1.25% |
| Nova Scotia: | 3.28% |
| Northwest Territories: | 0.40% |
| Nunavut: | 0.10% |
| Ontario: | 48.07% |
| Prince Edward Island: | 0.53% |
| Quebec: | 3.97% |
| Saskatchewan: | 4.94% |
| Yukon Territories: | 0.41% |

| Location | Contribution | |
|---|---|---|
| 059: | SIMCOE, ON | 0.136% |
| 060: | MAPLE, ON | 0.134% |
| 061: | COBOURG, ON | 0.132% |
| 062: | LINDSAY, ON | 0.132% |
| 063: | STRATHROY, ON | 0.126% |
| 064: | OWEN SOUND, ON | 0.125% |
| 065: | FORT ERIE, ON | 0.123% |
| 066: | BRADFORD, ON | 0.121% |
| 067: | PETAWAWA, ON | 0.113% |
| 068: | ANCASTER, ON | 0.106% |
| 069: | COLLINGWOOD, ON | 0.106% |
| Mortgage Application Form Type | Percentage of Inquiries | |
|---|---|---|
| First-time Buyer: | 28.8% | |
| Refinance: | 25.8% | |
| Qualification: | 21.2% | |
| Purchase: | 9.1% | |
| No Money Down: | 6.1% | |
| Low Doc: | 3.0% | |
| Variable Rate: | 3.0% | |
| Pre-approval: | 1.5% | |
| Renewal: | 1.5% | |
| Total Application Types Found: 9 | ||

Average age: 36
Oldest age: 68
Youngest age: 23
The figures below represent the average income of people living in Owen Sound who have applied for a loan using the pre-approval application on CanEquity's web site.
| Average annual gross income for | |
|---|---|
| mortgage applicants in Owen Sound: | $45,729.13 |
| applicants within all of Canada: | $59,498.47 |
| Difference: | ($13,769.34) |
| mortgage co-applicants in Owen Sound: | $32,887.50 |
| co-applicants within all of Canada: | $42,403.13 |
| Difference: | ($9,515.63) |
The information shown below represents the residential status of people living in Owen Sound who have submitted an inquiry using the pre-approval application on the CanEquity Mortgage web site.
| Residential Status of Mortgage Applicant | Percentage of Inquiries | |
|---|---|---|
| Rent: | 56.1% | |
| Own: | 39.4% | |
| Other: | 1.5% | |
| Live with parents: | 3.0% |

The following table and pie chart represents the marital status of applicants from Owen Sound, Ontario using the mortgage preapproval application located at canequity.com. Over 75% of the mortgage applicants are living together with someone, while only 24% are not married or separated.
| Marital Status of Mortgage Applicant | Percentage of Inquiries | |
|---|---|---|
| Married: | 57.6% | |
| Common-law: | 18.2% | |
| Single: | 15.2% | |
| Divorced: | 6.1% | |
| Separated: | 3.0% |
