| Year | Year to Year Comparison | ** National Contribution |
|---|---|---|
| 2010: | * 1.82% | * 0.00% |
| 2009: | 27.27% | 0.04% |
| 2008: | 10.91% | 0.01% |
| 2007: | 16.36% | 0.02% |
| 2006: | 12.73% | 0.02% |
| 2005: | 16.36% | 0.02% |
| 2004: | 5.46% | 0.01% |
| 2003: | 7.27% | 0.01% |
| 2002: | 1.82% | 0.00% |
The graph below shows the volumes of Internet applications received by CanEquity in each month for all years combined. The busiest months for mortgages from Owen Sound seem to occur during our first quarter (represented by the brown bars) with 32.73% while our slowest is the fourth quarter (represented by the red bars) with 18.18%.
| Rank | Month | Percentage of Inquiries | |
|---|---|---|---|
| 1: | January: | 14.6% | |
| 2: | July: | 12.7% | |
| 3: | June: | 12.7% | |
| 4: | April: | 9.1% | |
| 5: | February: | 9.1% | |
| 6: | March: | 9.1% | |
| 7: | August: | 9.1% | |
| 8: | November: | 7.3% | |
| 9: | October: | 7.3% | |
| 10: | December: | 3.6% | |
| 11: | September: | 3.6% | |
| 12: | May: | 1.8% |

The information listed below illustrates the busy days for online applications that were received by the CanEquity web site. A combined total of all occurrences of each day are represented for the past 5 years. In Owen Sound the most busy day of the week, with 21.82% of all applications, is Monday. In comparison, Friday's are the slowest day with only 9.09% of all inquiries.
| Rank | Day of the Week | Percentage of Inquiries | |
|---|---|---|---|
| 1: | Monday: | 21.8% | |
| 2: | Thursday: | 18.2% | |
| 3: | Tuesday: | 14.6% | |
| 4: | Saturday: | 14.6% | |
| 5: | Wednesday: | 10.9% | |
| 6: | Sunday: | 10.9% | |
| 7: | Friday: | 9.1% |

Mortgage inquiries are received 24 hours a day from our web site. The report shown below represents the rush hours over a 24-hour period. The data is taken from all days of all years.
| Time Period (24 Hour) | Percentage of Inquiries |
|---|---|
| 04:00 to 04:59: | 1.8% |
| 06:00 to 06:59: | 3.6% |
| 07:00 to 07:59: | 9.1% |
| 08:00 to 08:59: | 9.1% |
| 09:00 to 09:59: | 1.8% |
| 10:00 to 10:59: | 5.5% |
| 11:00 to 11:59: | 10.9% |
| 12:00 to 12:59: | 7.3% |
| 13:00 to 13:59: | 10.9% |
| 14:00 to 14:59: | 1.8% |
| 15:00 to 15:59: | 5.5% |
| 16:00 to 16:59: | 3.6% |
| 17:00 to 17:59: | 7.3% |
| 18:00 to 18:59: | 7.3% |
| 19:00 to 19:59: | 3.6% |
| 20:00 to 20:59: | 5.5% |
| 21:00 to 21:59: | 3.6% |
| 23:00 to 23:59: | 1.8% |

| Online Mortgage Origination for the Province of | Percentage of applications |
|---|---|
| Alberta: | 21.11% |
| British Columbia: | 10.86% |
| Manitoba: | 2.09% |
| New Brunswick: | 2.11% |
| Newfoundland and Labrador: | 1.15% |
| Nova Scotia: | 2.91% |
| Northwest Territories: | 0.32% |
| Nunavut: | 0.08% |
| Ontario: | 48.83% |
| Prince Edward Island: | 0.44% |
| Quebec: | 4.15% |
| Saskatchewan: | 5.06% |
| Yukon Territories: | 0.26% |

| Location | Contribution | |
|---|---|---|
| 057: | DUNDAS, ON | 0.148% |
| 058: | TRENTON, ON | 0.143% |
| 059: | MAPLE, ON | 0.138% |
| 060: | BRADFORD, ON | 0.131% |
| 061: | STRATHROY, ON | 0.129% |
| 062: | OWEN SOUND, ON | 0.129% |
| 063: | COBOURG, ON | 0.124% |
| 064: | LINDSAY, ON | 0.122% |
| 065: | FORT ERIE, ON | 0.122% |
| 066: | COLLINGWOOD, ON | 0.119% |
| 067: | BOLTON, ON | 0.115% |
| Mortgage Application Form Type | Percentage of Inquiries | |
|---|---|---|
| First-time Buyer: | 30.9% | |
| Refinance: | 27.3% | |
| Qualification: | 21.8% | |
| Purchase: | 5.5% | |
| Low Doc: | 3.6% | |
| No Money Down: | 3.6% | |
| Variable Rate: | 3.6% | |
| Pre-approval: | 1.8% | |
| Renewal: | 1.8% | |
| Total Application Types Found: 9 | ||

Average age: 36
Oldest age: 68
Youngest age: 23
The numbers below represent the average income of applicants living in Owen Sound who have submitted an inquiry using CanEquity's online mortgage application.
| Average annual gross income for | |
|---|---|
| mortgage applicants in Owen Sound: | $46,338.96 |
| applicants within all of Canada: | $58,592.40 |
| Difference: | ($12,253.44) |
| mortgage co-applicants in Owen Sound: | $31,272.86 |
| co-applicants within all of Canada: | $41,278.89 |
| Difference: | ($10,006.04) |
The following depicts the residential status of people living in Owen Sound who have submitted a mortgage inquiry using CanEquity's preapproval application.
| Residential Status of Mortgage Applicant | Percentage of Inquiries | |
|---|---|---|
| Rent: | 54.5% | |
| Own: | 40.0% | |
| Other: | 1.8% | |
| Live with parents: | 3.6% |

The following information represents the marital status of applicants from Owen Sound, Ontario using the mortgage preapproval application found on canequity.com. In Owen Sound, 74% of the mortgage applicants are either married or living common-law, while only 25% are not married or separated.
| Marital Status of Mortgage Applicant | Percentage of Inquiries | |
|---|---|---|
| Married: | 54.5% | |
| Common-law: | 20.0% | |
| Single: | 16.4% | |
| Divorced: | 5.5% | |
| Separated: | 3.6% |
