| Year | Year to Year Comparison | ** National Contribution |
|---|---|---|
| 2011: | 12.00% | 0.01% |
| 2010: | 20.00% | 0.02% |
| 2009: | 18.00% | 0.02% |
| 2008: | 14.00% | 0.01% |
| 2007: | 10.00% | 0.01% |
| 2006: | 4.00% | 0.00% |
| 2005: | 8.00% | 0.01% |
| 2004: | 2.00% | 0.00% |
| 2003: | 8.00% | 0.01% |
| 2002: | 4.00% | 0.00% |
The 6-year bar graph below illustrates the volumes of mortgage applications received by CanEquity in each month for all years combined. The busiest months for mortgages from Pembroke occur during our first quarter (represented by the brown bars) with 42.00% while our slowest is the fourth quarter (represented by the red bars) with 10.00%.
| Rank | Month | Percentage of Inquiries | |
|---|---|---|---|
| 1: | January: | 20.0% | |
| 2: | May: | 16.0% | |
| 3: | March: | 12.0% | |
| 4: | February: | 10.0% | |
| 5: | September: | 10.0% | |
| 6: | June: | 8.0% | |
| 7: | August: | 6.0% | |
| 8: | October: | 6.0% | |
| 9: | November: | 4.0% | |
| 10: | April: | 4.0% | |
| 11: | July: | 4.0% | |
| 12: | December: | 0.0% |

The bar graph below illustrates the busy days for Internet applications that were received by CanEquity. Each day is a representation of the combined 6-year total of all instances of that day. In Pembroke the busiest day, with 26.00% of all inquiries, is Thursday. In comparison, Sunday's are the slowest day with only 6.00% of all inquiries.
| Rank | Day of the Week | Percentage of Inquiries | |
|---|---|---|---|
| 1: | Thursday: | 26.0% | |
| 2: | Wednesday: | 18.0% | |
| 3: | Tuesday: | 16.0% | |
| 4: | Monday: | 14.0% | |
| 5: | Friday: | 14.0% | |
| 6: | Saturday: | 6.0% | |
| 7: | Sunday: | 6.0% |

Applications are received 24 hours a day from our web site. The following indicates the rush hours over a 24-hour period. The data is taken from all days of all years. Only 36.0% of all mortgages are received during the morning, while 64.0% arrive in the afternoon.
| Time Period (24 Hour) | Percentage of Inquiries |
|---|---|
| 03:00 to 03:59: | 2.0% |
| 05:00 to 05:59: | 2.0% |
| 06:00 to 06:59: | 2.0% |
| 07:00 to 07:59: | 8.0% |
| 08:00 to 08:59: | 4.0% |
| 09:00 to 09:59: | 4.0% |
| 10:00 to 10:59: | 12.0% |
| 11:00 to 11:59: | 2.0% |
| 12:00 to 12:59: | 12.0% |
| 13:00 to 13:59: | 6.0% |
| 14:00 to 14:59: | 6.0% |
| 15:00 to 15:59: | 2.0% |
| 16:00 to 16:59: | 8.0% |
| 17:00 to 17:59: | 10.0% |
| 18:00 to 18:59: | 8.0% |
| 19:00 to 19:59: | 6.0% |
| 20:00 to 20:59: | 2.0% |
| 21:00 to 21:59: | 4.0% |

| Online Mortgage Origination for the Province of | Percentage of applications |
|---|---|
| Alberta: | 20.94% |
| British Columbia: | 10.57% |
| Manitoba: | 2.06% |
| New Brunswick: | 2.43% |
| Newfoundland and Labrador: | 1.25% |
| Nova Scotia: | 3.28% |
| Northwest Territories: | 0.40% |
| Nunavut: | 0.10% |
| Ontario: | 48.07% |
| Prince Edward Island: | 0.53% |
| Quebec: | 3.97% |
| Saskatchewan: | 4.94% |
| Yukon Territories: | 0.41% |

| Location | Contribution | |
|---|---|---|
| 074: | COURTICE, ON | 0.100% |
| 075: | GRIMSBY, ON | 0.098% |
| 076: | PORT HOPE, ON | 0.098% |
| 077: | LASALLE, ON | 0.098% |
| 078: | GLOUCESTER, ON | 0.096% |
| 079: | PEMBROKE, ON | 0.094% |
| 080: | FERGUS, ON | 0.091% |
| 081: | SMITHS FALLS, ON | 0.087% |
| 082: | MIDLAND, ON | 0.085% |
| 083: | STOUFFVILLE, ON | 0.085% |
| 084: | ACTON, ON | 0.083% |
| 1 | Petawawa, Ontario |
| 2 | Haley Station, Ontario |
| 3 | Chalk River, Ontario |
| 4 | Eganville, Ontario |
| 5 | Quyon, Quebec |
| 6 | Renfrew, Ontario |
| Mortgage Application Form Type | Percentage of Inquiries | |
|---|---|---|
| Refinance: | 30.0% | |
| Qualification: | 20.0% | |
| Renewal: | 14.0% | |
| No Money Down: | 12.0% | |
| Purchase: | 12.0% | |
| First-time Buyer: | 6.0% | |
| Commercial: | 2.0% | |
| Recreational: | 2.0% | |
| Variable Rate: | 2.0% | |
| Total Application Types Found: 9 | ||

Average age: 38
Oldest age: 61
Youngest age: 23
The following depicts the average income of people living in Pembroke who have applied for a home loan using CanEquity's online mortgage application.
| Average annual gross income for | |
|---|---|
| mortgage applicants in Pembroke: | $55,993.94 |
| applicants within all of Canada: | $59,498.47 |
| Difference: | ($3,504.53) |
| mortgage co-applicants in Pembroke: | $40,698.76 |
| co-applicants within all of Canada: | $42,403.13 |
| Difference: | ($1,704.37) |
The chart and pie-graph below depicts the residential status of people living in Pembroke who have applied for a loan using the pre-approval application on the CanEquity Mortgage web site.
| Residential Status of Mortgage Applicant | Percentage of Inquiries | |
|---|---|---|
| Rent: | 34.0% | |
| Own: | 58.0% | |
| Other: | 2.0% | |
| No Comment: | 4.0% | |
| Live with parents: | 2.0% |

The pie chart below represents the marital status of applicants from Pembroke, Ontario using the mortgage preapproval application found on the CanEquity Mortgage web site. In Pembroke, approximately 82% of the mortgage applicants are living common-law or married, while only 16% are not married or separated.
| Marital Status of Mortgage Applicant | Percentage of Inquiries | |
|---|---|---|
| Married: | 58.0% | |
| Common-law: | 24.0% | |
| Separated: | 8.0% | |
| Divorced: | 4.0% | |
| Single: | 4.0% | |
| Widowed: | 2.0% |
