| Year | Year to Year Comparison | ** National Contribution |
|---|---|---|
| 2010: | * 12.82% | * 0.01% |
| 2009: | 23.08% | 0.02% |
| 2008: | 17.95% | 0.02% |
| 2007: | 12.82% | 0.01% |
| 2006: | 5.13% | 0.01% |
| 2005: | 10.26% | 0.01% |
| 2004: | 2.56% | 0.00% |
| 2003: | 10.26% | 0.01% |
| 2002: | 5.13% | 0.01% |
The graph below compares the busy days for Internet mortgage applications that were received by the CanEquity web site. Each day represents a combined total of all occurrences of that day in the past 5 years. In Pembroke the busiest day of the week, with 28.21% of all applications, is Thursday. In comparison, Sunday's are the slowest day with only 5.13% of all inquiries.
| Rank | Day of the Week | Percentage of Inquiries | |
|---|---|---|---|
| 1: | Thursday: | 28.2% | |
| 2: | Tuesday: | 20.5% | |
| 3: | Wednesday: | 17.9% | |
| 4: | Monday: | 10.3% | |
| 5: | Friday: | 10.3% | |
| 6: | Saturday: | 7.7% | |
| 7: | Sunday: | 5.1% |

In Pembroke, applications are received 24 hours a day from the CanEquity web site. The following represents the rush hours within a 24-hour period. The data is taken from all days of all years.
| Time Period (24 Hour) | Percentage of Inquiries |
|---|---|
| 03:00 to 03:59: | 2.6% |
| 05:00 to 05:59: | 2.6% |
| 06:00 to 06:59: | 2.6% |
| 07:00 to 07:59: | 7.7% |
| 08:00 to 08:59: | 5.1% |
| 09:00 to 09:59: | 5.1% |
| 10:00 to 10:59: | 7.7% |
| 11:00 to 11:59: | 2.6% |
| 12:00 to 12:59: | 15.4% |
| 13:00 to 13:59: | 2.6% |
| 14:00 to 14:59: | 5.1% |
| 16:00 to 16:59: | 10.3% |
| 17:00 to 17:59: | 12.8% |
| 18:00 to 18:59: | 7.7% |
| 19:00 to 19:59: | 7.7% |
| 21:00 to 21:59: | 2.6% |

| Online Mortgage Origination for the Province of | Percentage of applications |
|---|---|
| Alberta: | 21.10% |
| British Columbia: | 10.87% |
| Manitoba: | 2.09% |
| New Brunswick: | 2.10% |
| Newfoundland and Labrador: | 1.15% |
| Nova Scotia: | 2.91% |
| Northwest Territories: | 0.32% |
| Nunavut: | 0.08% |
| Ontario: | 48.83% |
| Prince Edward Island: | 0.44% |
| Quebec: | 4.14% |
| Saskatchewan: | 5.07% |
| Yukon Territories: | 0.26% |

| Location | Contribution | |
|---|---|---|
| 074: | GRIMSBY, ON | 0.101% |
| 075: | TILLSONBURG, ON | 0.099% |
| 076: | INNISFIL, ON | 0.099% |
| 077: | SIMCOE, ON | 0.094% |
| 078: | SMITHS FALLS, ON | 0.092% |
| 079: | PEMBROKE, ON | 0.092% |
| 080: | FERGUS, ON | 0.089% |
| 081: | MIDLAND, ON | 0.089% |
| 082: | TECUMSEH, ON | 0.087% |
| 083: | ACTON, ON | 0.087% |
| 084: | BROOKLIN, ON | 0.085% |
| 1 | Petawawa, Ontario |
| 2 | Haley Station, Ontario |
| 3 | Chalk River, Ontario |
| 4 | Eganville, Ontario |
| 5 | Quyon, Quebec |
| 6 | Renfrew, Ontario |
| Mortgage Application Form Type | Percentage of Inquiries | |
|---|---|---|
| Refinance: | 33.3% | |
| Qualification: | 17.9% | |
| No Money Down: | 15.4% | |
| Renewal: | 15.4% | |
| Purchase: | 7.7% | |
| Commercial: | 2.6% | |
| First-time Buyer: | 2.6% | |
| Recreational: | 2.6% | |
| Variable Rate: | 2.6% | |
| Total Application Types Found: 9 | ||

Average age: 39
Oldest age: 61
Youngest age: 23
The information below represents the average income of people living in Pembroke who have submitted an inquiry using the online application located at the CanEquity web site.
| Average annual gross income for | |
|---|---|
| mortgage applicants in Pembroke: | $58,117.46 |
| applicants within all of Canada: | $58,582.39 |
| Difference: | ($464.93) |
| mortgage co-applicants in Pembroke: | $40,079.91 |
| co-applicants within all of Canada: | $41,225.82 |
| Difference: | ($1,145.91) |
The pie chart below shows the residential status of people living in Pembroke who have applied for a mortgage using CanEquity's online mortgage application.
| Residential Status of Mortgage Applicant | Percentage of Inquiries | |
|---|---|---|
| Rent: | 23.1% | |
| Own: | 66.7% | |
| Other: | 2.6% | |
| No Comment: | 5.1% | |
| Live with parents: | 2.6% |

The pie chart below represents the marital status of applicants from Pembroke, Ontario using the preapproval application found at the CanEquity web site. Over 82% of the mortgage applicants are living together with someone, while only 17% are single, separated or divorced.
| Marital Status of Mortgage Applicant | Percentage of Inquiries | |
|---|---|---|
| Married: | 66.7% | |
| Common-law: | 15.4% | |
| Separated: | 7.7% | |
| Divorced: | 5.1% | |
| Single: | 5.1% |
