| Year | Year to Year Comparison | ** National Contribution |
|---|---|---|
| 2011: | 7.43% | 0.03% |
| 2010: | 11.43% | 0.04% |
| 2009: | 20.57% | 0.07% |
| 2008: | 6.86% | 0.02% |
| 2007: | 8.57% | 0.03% |
| 2006: | 15.43% | 0.05% |
| 2005: | 11.43% | 0.04% |
| 2004: | 6.29% | 0.02% |
| 2003: | 6.86% | 0.02% |
| 2002: | 5.14% | 0.02% |
The following bar graph displays the individual monthly volume history for Internet mortgage applications received from Pickering, ON.

This graph illustrates the volumes of Web applications received by CanEquity in each month for all years combined. The busiest months for mortgages from Pickering occur during our first quarter (represented by the brown bars) with 29.14% while our slowest is the fourth quarter (represented by the red bars) with 20.00%.
| Rank | Month | Percentage of Inquiries | |
|---|---|---|---|
| 1: | March: | 11.4% | |
| 2: | April: | 10.3% | |
| 3: | June: | 10.3% | |
| 4: | January: | 9.7% | |
| 5: | October: | 9.1% | |
| 6: | May: | 8.6% | |
| 7: | September: | 8.6% | |
| 8: | February: | 8.0% | |
| 9: | August: | 7.4% | |
| 10: | November: | 6.3% | |
| 11: | July: | 5.7% | |
| 12: | December: | 4.6% |

The bar graph below shows the busy days for Internet applications that were received by CanEquity. Each day represents a combined total of all occurrences of that day in the past 5 years. In Pickering, the day with the most volume, having more than 19.43% of all inquiries, is Monday. In comparison, Saturday's are the slowest day with only 8.00% of all inquiries.
| Rank | Day of the Week | Percentage of Inquiries | |
|---|---|---|---|
| 1: | Monday: | 19.4% | |
| 2: | Tuesday: | 19.4% | |
| 3: | Wednesday: | 18.3% | |
| 4: | Friday: | 12.6% | |
| 5: | Thursday: | 12.6% | |
| 6: | Sunday: | 9.7% | |
| 7: | Saturday: | 8.0% |

In Pickering, applications are received 24 hours a day via our web site. The graph shown below represents the rush hours within a 24-hour period. The data is taken from all days of all years.
| Time Period (24 Hour) | Percentage of Inquiries |
|---|---|
| 00:00 to 00:59: | 0.6% |
| 03:00 to 03:59: | 0.6% |
| 04:00 to 04:59: | 0.6% |
| 05:00 to 05:59: | 1.1% |
| 06:00 to 06:59: | 1.1% |
| 07:00 to 07:59: | 3.4% |
| 08:00 to 08:59: | 9.1% |
| 09:00 to 09:59: | 12.6% |
| 10:00 to 10:59: | 7.4% |
| 11:00 to 11:59: | 8.0% |
| 12:00 to 12:59: | 5.7% |
| 13:00 to 13:59: | 5.7% |
| 14:00 to 14:59: | 8.0% |
| 15:00 to 15:59: | 8.6% |
| 16:00 to 16:59: | 7.4% |
| 17:00 to 17:59: | 6.3% |
| 18:00 to 18:59: | 5.7% |
| 19:00 to 19:59: | 2.3% |
| 20:00 to 20:59: | 1.1% |
| 21:00 to 21:59: | 1.7% |
| 22:00 to 22:59: | 1.1% |
| 23:00 to 23:59: | 1.7% |

| Online Mortgage Origination for the Province of | Percentage of applications |
|---|---|
| Alberta: | 20.94% |
| British Columbia: | 10.57% |
| Manitoba: | 2.06% |
| New Brunswick: | 2.43% |
| Newfoundland and Labrador: | 1.25% |
| Nova Scotia: | 3.28% |
| Northwest Territories: | 0.40% |
| Nunavut: | 0.10% |
| Ontario: | 48.07% |
| Prince Edward Island: | 0.53% |
| Quebec: | 3.97% |
| Saskatchewan: | 4.94% |
| Yukon Territories: | 0.41% |

| Location | Contribution | |
|---|---|---|
| 026: | AJAX, ON | 0.402% |
| 027: | THUNDER BAY, ON | 0.391% |
| 028: | WHITBY, ON | 0.383% |
| 029: | SUDBURY, ON | 0.381% |
| 030: | NIAGARA FALLS, ON | 0.334% |
| 031: | PICKERING, ON | 0.330% |
| 032: | NEPEAN, ON | 0.321% |
| 033: | NEWMARKET, ON | 0.302% |
| 034: | CORNWALL, ON | 0.285% |
| 035: | ORLEANS, ON | 0.276% |
| 036: | MILTON, ON | 0.266% |
| Mortgage Application Form Type | Percentage of Inquiries | |
|---|---|---|
| Refinance: | 23.4% | |
| Qualification: | 20.0% | |
| Renewal: | 16.0% | |
| First-time Buyer: | 13.7% | |
| No Money Down: | 10.3% | |
| Purchase: | 8.6% | |
| Pre-approval: | 1.7% | |
| Variable Rate: | 1.7% | |
| Low Doc: | 1.1% | |
| Second Mortgage: | 1.1% | |
| Other: | 2.4% | |
| Total Application Types Found: 14 | ||

Average age: 39
Oldest age: 69
Youngest age: 21
The amounts below are the average income of people living in Pickering who have submitted an inquiry using CanEquity's pre-approval application.
| Average annual gross income for | |
|---|---|
| mortgage applicants in Pickering: | $65,338.42 |
| applicants within all of Canada: | $59,498.47 |
| Difference: | $5,839.95 |
| mortgage co-applicants in Pickering: | $53,775.46 |
| co-applicants within all of Canada: | $42,403.13 |
| Difference: | $11,372.33 |
The information shown below represents the residential status of people living in Pickering who have applied for a mortgage using CanEquity's online mortgage application.
| Residential Status of Mortgage Applicant | Percentage of Inquiries | |
|---|---|---|
| Rent: | 22.3% | |
| Own: | 62.9% | |
| Other: | 4.6% | |
| No Comment: | 2.9% | |
| Live with parents: | 7.4% |

The following table and pie chart represents the marital status of applicants from Pickering, Ontario using the preapproval application located at the CanEquity web site. 63% of the mortgage applicants are living together with someone, while only 35% are not married or separated.
| Marital Status of Mortgage Applicant | Percentage of Inquiries | |
|---|---|---|
| Married: | 53.7% | |
| Single: | 25.7% | |
| Common-law: | 9.7% | |
| Separated: | 6.9% | |
| Divorced: | 2.9% | |
| Widowed: | 1.1% |
