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| Year | Year to Year Comparison | ** National Contribution |
|---|---|---|
| 2008: | * 7.84% | * 0.03% |
| 2007: | 14.71% | 0.05% |
| 2006: | 26.47% | 0.09% |
| 2005: | 19.61% | 0.07% |
| 2004: | 10.78% | 0.04% |
| 2003: | 11.77% | 0.04% |
| 2002: | 8.82% | 0.03% |
The graph below shows the volumes of applications received by CanEquity in each month for all years combined. The busiest months for mortgages from Pickering happen to occur during our first quarter (represented by the brown bars) with 30.39% while our slowest is the fourth quarter (represented by the red bars) with 19.61%.
| Rank | Month | Percentage of Inquiries | |
|---|---|---|---|
| 1: | March: | 12.8% | |
| 2: | June: | 9.8% | |
| 3: | January: | 8.8% | |
| 4: | May: | 8.8% | |
| 5: | February: | 8.8% | |
| 6: | August: | 8.8% | |
| 7: | October: | 8.8% | |
| 8: | September: | 8.8% | |
| 9: | April: | 6.9% | |
| 10: | July: | 6.9% | |
| 11: | December: | 5.9% | |
| 12: | November: | 4.9% |

The graph listed below compares the busy days for online inquiries that were received by our web site. A combined total of all occurrences of each day are represented for the past 5 years. In Pickering the busiest day, with approximately 19.61% of all applications, is Wednesday. In comparison, Saturday's are the slowest day with only 8.82% of all inquiries.
| Rank | Day of the Week | Percentage of Inquiries | |
|---|---|---|---|
| 1: | Wednesday: | 19.6% | |
| 2: | Monday: | 16.7% | |
| 3: | Tuesday: | 15.7% | |
| 4: | Friday: | 13.7% | |
| 5: | Thursday: | 12.8% | |
| 6: | Sunday: | 12.8% | |
| 7: | Saturday: | 8.8% |

Applications are received 24 hours a day from our web site. The following indicates the rush hours over a 24-hour period. The data is taken from all days of all years.
| Time Period (24 Hour) | Percentage of Inquiries |
|---|---|
| 03:00 to 03:59: | 1.0% |
| 04:00 to 04:59: | 1.0% |
| 05:00 to 05:59: | 1.0% |
| 06:00 to 06:59: | 2.0% |
| 07:00 to 07:59: | 2.9% |
| 08:00 to 08:59: | 9.8% |
| 09:00 to 09:59: | 13.7% |
| 10:00 to 10:59: | 8.8% |
| 11:00 to 11:59: | 10.8% |
| 12:00 to 12:59: | 5.9% |
| 13:00 to 13:59: | 6.9% |
| 14:00 to 14:59: | 2.9% |
| 15:00 to 15:59: | 9.8% |
| 16:00 to 16:59: | 8.8% |
| 17:00 to 17:59: | 2.9% |
| 18:00 to 18:59: | 6.9% |
| 19:00 to 19:59: | 2.0% |
| 21:00 to 21:59: | 1.0% |
| 22:00 to 22:59: | 1.0% |
| 23:00 to 23:59: | 1.0% |

| Online Mortgage Origination for the Province of | Percentage of applications |
|---|---|
| Alberta: | 21.01% |
| British Columbia: | 11.49% |
| Manitoba: | 2.11% |
| New Brunswick: | 2.02% |
| Newfoundland and Labrador: | 1.12% |
| Nova Scotia: | 2.77% |
| Northwest Territories: | 0.30% |
| Nunavut: | 0.08% |
| Ontario: | 48.62% |
| Prince Edward Island: | 0.36% |
| Quebec: | 3.80% |
| Saskatchewan: | 5.60% |
| Yukon Territories: | 0.21% |

| Location | Contribution | |
|---|---|---|
| 025: | NIAGARA FALLS, ON | 0.372% |
| 026: | WHITBY, ON | 0.369% |
| 027: | SAULT STE MARIE, ON | 0.366% |
| 028: | AJAX, ON | 0.362% |
| 029: | WATERLOO, ON | 0.342% |
| 030: | PICKERING, ON | 0.339% |
| 031: | SUDBURY, ON | 0.319% |
| 032: | NEWMARKET, ON | 0.299% |
| 033: | NEPEAN, ON | 0.299% |
| 034: | SARNIA, ON | 0.273% |
| 035: | WOODSTOCK, ON | 0.269% |
| Mortgage Application Form Type | Percentage of Inquiries | |
|---|---|---|
| Refinance: | 26.5% | |
| Qualification: | 20.6% | |
| No Money Down: | 11.8% | |
| Renewal: | 11.8% | |
| Purchase: | 11.8% | |
| First-time Buyer: | 9.8% | |
| Variable Rate: | 2.9% | |
| Low Doc: | 1.0% | |
| Pre-approval: | 1.0% | |
| Second Mortgage: | 1.0% | |
| Investment: | 1.0% | |
| Home Renovation: | 1.0% | |
| Total Application Types Found: 12 | ||

Average age: 38
Oldest age: 62
Youngest age: 21
The amounts below are the average income of people living in Pickering who have applied for a home loan using CanEquity's pre-approval application.
| Average annual gross income for | |
|---|---|
| mortgage applicants in Pickering: | $62,943.63 |
| applicants within all of Canada: | $56,347.50 |
| Difference: | $6,596.14 |
| mortgage co-applicants in Pickering: | $52,995.37 |
| co-applicants within all of Canada: | $39,330.70 |
| Difference: | $13,664.67 |
The information below represents the residential status of people living in Pickering who have applied for a loan using the online application located at the CanEquity web site.
| Residential Status of Mortgage Applicant | Percentage of Inquiries | |
|---|---|---|
| Rent: | 22.5% | |
| Own: | 63.7% | |
| Other: | 2.0% | |
| No Comment: | 4.9% | |
| Live with parents: | 6.9% |

The following information represents the marital status of applicants from Pickering, Ontario using the mortgage application found on the CanEquity Mortgage web site. In Pickering, approximately 65% of the mortgage applicants are living with someone, while only 33% are not living with someone.
| Marital Status of Mortgage Applicant | Percentage of Inquiries | |
|---|---|---|
| Married: | 58.8% | |
| Single: | 20.6% | |
| Separated: | 9.8% | |
| Common-law: | 6.9% | |
| Divorced: | 2.9% | |
| Widowed: | 1.0% |
