| Year | Year to Year Comparison | ** National Contribution |
|---|---|---|
| 2011: | 23.61% | 0.03% |
| 2010: | 23.61% | 0.03% |
| 2009: | 8.33% | 0.01% |
| 2008: | 13.89% | 0.02% |
| 2007: | 11.11% | 0.01% |
| 2006: | 4.17% | 0.01% |
| 2005: | 2.78% | 0.00% |
| 2004: | 2.78% | 0.00% |
| 2003: | 9.72% | 0.01% |
The 6-year bar graph below illustrates the volumes of mortgage applications received by CanEquity in each month for all years combined. The busiest months for mortgages from Simcoe mostly occur during our first quarter (represented by the brown bars) with 31.94% while our slowest is the fourth quarter (represented by the red bars) with 18.06%.
| Rank | Month | Percentage of Inquiries | |
|---|---|---|---|
| 1: | January: | 12.5% | |
| 2: | May: | 11.1% | |
| 3: | February: | 9.7% | |
| 4: | August: | 9.7% | |
| 5: | March: | 9.7% | |
| 6: | June: | 9.7% | |
| 7: | April: | 8.3% | |
| 8: | December: | 6.9% | |
| 9: | September: | 6.9% | |
| 10: | November: | 5.6% | |
| 11: | October: | 5.6% | |
| 12: | July: | 4.2% |

The information below illustrates the busy days for online mortgage applications that were received by the CanEquity web site. Each day is a total combined representation of the last 5 years of all occurrences of that day. In Simcoe the most busy day of the week, with 19.44% of all submissions, is Wednesday. In comparison, Saturday's are the slowest day with only 6.94% of all inquiries.
| Rank | Day of the Week | Percentage of Inquiries | |
|---|---|---|---|
| 1: | Wednesday: | 19.4% | |
| 2: | Monday: | 15.3% | |
| 3: | Tuesday: | 15.3% | |
| 4: | Thursday: | 15.3% | |
| 5: | Friday: | 13.9% | |
| 6: | Sunday: | 13.9% | |
| 7: | Saturday: | 6.9% |

Applications are received 24 hours a day on the CanEquity web site. The graph shown below represents the peak hours in the day. The data is taken from all days of all years.
| Time Period (24 Hour) | Percentage of Inquiries |
|---|---|
| 04:00 to 04:59: | 1.4% |
| 05:00 to 05:59: | 1.4% |
| 07:00 to 07:59: | 5.6% |
| 08:00 to 08:59: | 6.9% |
| 09:00 to 09:59: | 8.3% |
| 10:00 to 10:59: | 4.2% |
| 11:00 to 11:59: | 6.9% |
| 12:00 to 12:59: | 6.9% |
| 13:00 to 13:59: | 11.1% |
| 14:00 to 14:59: | 12.5% |
| 15:00 to 15:59: | 9.7% |
| 16:00 to 16:59: | 6.9% |
| 17:00 to 17:59: | 6.9% |
| 18:00 to 18:59: | 4.2% |
| 19:00 to 19:59: | 2.8% |
| 20:00 to 20:59: | 2.8% |
| 22:00 to 22:59: | 1.4% |

| Online Mortgage Origination for the Province of | Percentage of applications |
|---|---|
| Alberta: | 20.94% |
| British Columbia: | 10.57% |
| Manitoba: | 2.06% |
| New Brunswick: | 2.43% |
| Newfoundland and Labrador: | 1.25% |
| Nova Scotia: | 3.28% |
| Northwest Territories: | 0.40% |
| Nunavut: | 0.10% |
| Ontario: | 48.07% |
| Prince Edward Island: | 0.53% |
| Quebec: | 3.97% |
| Saskatchewan: | 4.94% |
| Yukon Territories: | 0.41% |

| Location | Contribution | |
|---|---|---|
| 054: | GEORGETOWN, ON | 0.153% |
| 055: | BOWMANVILLE, ON | 0.151% |
| 056: | STRATFORD, ON | 0.145% |
| 057: | DUNDAS, ON | 0.145% |
| 058: | TRENTON, ON | 0.145% |
| 059: | SIMCOE, ON | 0.136% |
| 060: | MAPLE, ON | 0.134% |
| 061: | COBOURG, ON | 0.132% |
| 062: | LINDSAY, ON | 0.132% |
| 063: | STRATHROY, ON | 0.126% |
| 064: | OWEN SOUND, ON | 0.125% |
| Mortgage Application Form Type | Percentage of Inquiries | |
|---|---|---|
| Qualification: | 19.4% | |
| First-time Buyer: | 19.4% | |
| No Money Down: | 18.1% | |
| Purchase: | 16.7% | |
| Refinance: | 15.3% | |
| Commercial: | 4.2% | |
| Variable Rate: | 4.2% | |
| Renewal: | 1.4% | |
| Recreational: | 1.4% | |
| Total Application Types Found: 9 | ||

Average age: 37
Oldest age: 75
Youngest age: 21
The numbers below represent the average income of Canadians living in Simcoe who have submitted a mortgage inquiry using CanEquity's pre-approval application.
| Average annual gross income for | |
|---|---|
| mortgage applicants in Simcoe: | $44,380.36 |
| applicants within all of Canada: | $59,498.47 |
| Difference: | ($15,118.10) |
| mortgage co-applicants in Simcoe: | $36,375.36 |
| co-applicants within all of Canada: | $42,403.13 |
| Difference: | ($6,027.77) |
The information shown below represents the residential status of people living in Simcoe who have applied for a loan using CanEquity's preapproval application.
| Residential Status of Mortgage Applicant | Percentage of Inquiries | |
|---|---|---|
| Rent: | 47.2% | |
| Own: | 37.5% | |
| Other: | 5.6% | |
| No Comment: | 2.8% | |
| Live with parents: | 6.9% |

The pie chart below represents the marital status of applicants from Simcoe, Ontario using the mortgage application located at the CanEquity web site. Over 54% of the mortgage applicants are either married or living common-law, while only 43% are not married or separated.
| Marital Status of Mortgage Applicant | Percentage of Inquiries | |
|---|---|---|
| Married: | 37.5% | |
| Single: | 30.6% | |
| Common-law: | 16.7% | |
| Separated: | 8.3% | |
| Divorced: | 4.2% | |
| Widowed: | 2.8% |
