| Year | Year to Year Comparison | ** National Contribution |
|---|---|---|
| 2010: | * 1.56% | * 0.00% |
| 2009: | 10.94% | 0.02% |
| 2008: | 15.63% | 0.02% |
| 2007: | 7.81% | 0.01% |
| 2006: | 17.19% | 0.03% |
| 2005: | 10.94% | 0.02% |
| 2004: | 23.44% | 0.04% |
| 2003: | 12.50% | 0.02% |
This bar graph illustrates the volumes of Web applications received by CanEquity in each month for all years combined. The busiest months for mortgages from Stratford mostly occur during our third quarter (represented by the blue bars) with 34.38% while our slowest is the second quarter (represented by the green bars) with 17.19%.
| Rank | Month | Percentage of Inquiries | |
|---|---|---|---|
| 1: | September: | 15.6% | |
| 2: | November: | 12.5% | |
| 3: | January: | 12.5% | |
| 4: | July: | 9.4% | |
| 5: | August: | 9.4% | |
| 6: | October: | 9.4% | |
| 7: | June: | 7.8% | |
| 8: | April: | 6.3% | |
| 9: | March: | 6.3% | |
| 10: | February: | 4.7% | |
| 11: | May: | 3.1% | |
| 12: | December: | 3.1% |

The information listed below plots the busy days for mortgage inquiries that were received by CanEquity. A combined total of all occurrences of each day are represented for the past 5 years. In Stratford the most busy day of the week, with 21.88% of all applications, is Monday. In comparison, Sunday's are the slowest day with only 7.81% of all inquiries.
| Rank | Day of the Week | Percentage of Inquiries | |
|---|---|---|---|
| 1: | Monday: | 21.9% | |
| 2: | Wednesday: | 18.8% | |
| 3: | Tuesday: | 17.2% | |
| 4: | Saturday: | 12.5% | |
| 5: | Friday: | 10.9% | |
| 6: | Thursday: | 10.9% | |
| 7: | Sunday: | 7.8% |

In Stratford, applications are received 24 hours a day via the CanEquity web site. The following indicates the busy hours in the day. The data is taken from all days of all years.
| Time Period (24 Hour) | Percentage of Inquiries |
|---|---|
| 05:00 to 05:59: | 1.6% |
| 07:00 to 07:59: | 3.1% |
| 08:00 to 08:59: | 4.7% |
| 09:00 to 09:59: | 4.7% |
| 10:00 to 10:59: | 6.3% |
| 11:00 to 11:59: | 9.4% |
| 12:00 to 12:59: | 10.9% |
| 13:00 to 13:59: | 7.8% |
| 14:00 to 14:59: | 7.8% |
| 15:00 to 15:59: | 1.6% |
| 16:00 to 16:59: | 7.8% |
| 17:00 to 17:59: | 7.8% |
| 18:00 to 18:59: | 6.3% |
| 19:00 to 19:59: | 7.8% |
| 20:00 to 20:59: | 3.1% |
| 21:00 to 21:59: | 6.3% |
| 22:00 to 22:59: | 1.6% |
| 23:00 to 23:59: | 1.6% |

| Online Mortgage Origination for the Province of | Percentage of applications |
|---|---|
| Alberta: | 21.11% |
| British Columbia: | 10.88% |
| Manitoba: | 2.10% |
| New Brunswick: | 2.10% |
| Newfoundland and Labrador: | 1.14% |
| Nova Scotia: | 2.90% |
| Northwest Territories: | 0.32% |
| Nunavut: | 0.08% |
| Ontario: | 48.83% |
| Prince Edward Island: | 0.44% |
| Quebec: | 4.14% |
| Saskatchewan: | 5.07% |
| Yukon Territories: | 0.26% |

| Location | Contribution | |
|---|---|---|
| 051: | ORANGEVILLE, ON | 0.167% |
| 052: | GEORGETOWN, ON | 0.165% |
| 053: | BROCKVILLE, ON | 0.160% |
| 054: | BOWMANVILLE, ON | 0.158% |
| 055: | KESWICK, ON | 0.153% |
| 056: | STRATFORD, ON | 0.151% |
| 057: | DUNDAS, ON | 0.148% |
| 058: | TRENTON, ON | 0.143% |
| 059: | MAPLE, ON | 0.139% |
| 060: | BRADFORD, ON | 0.132% |
| 061: | STRATHROY, ON | 0.129% |
| Mortgage Application Form Type | Percentage of Inquiries | |
|---|---|---|
| No Money Down: | 21.9% | |
| First-time Buyer: | 18.8% | |
| Refinance: | 18.8% | |
| Qualification: | 15.6% | |
| Renewal: | 9.4% | |
| Purchase: | 4.7% | |
| Low Doc: | 3.1% | |
| Commercial: | 3.1% | |
| Pre-approval: | 1.6% | |
| Recreational: | 1.6% | |
| Variable Rate: | 1.6% | |
| Total Application Types Found: 11 | ||

Average age: 35
Oldest age: 59
Youngest age: 21
The following figures show the average income of people living in Stratford who have submitted a mortgage inquiry using the online application located at the CanEquity web site.
| Average annual gross income for | |
|---|---|
| mortgage applicants in Stratford: | $62,940.90 |
| applicants within all of Canada: | $58,581.24 |
| Difference: | $4,359.65 |
| mortgage co-applicants in Stratford: | $35,702.11 |
| co-applicants within all of Canada: | $41,209.57 |
| Difference: | ($5,507.46) |
The table and pie chart below represents the residential status of people living in Stratford who have applied for a mortgage loan using the pre-approval application on CanEquity's web site.
| Residential Status of Mortgage Applicant | Percentage of Inquiries | |
|---|---|---|
| Rent: | 48.4% | |
| Own: | 46.9% | |
| Other: | 3.1% | |
| Live with parents: | 1.6% |

The information below shows the marital status of applicants from Stratford, Ontario using the mortgage preapproval application located at canequity.com. 62% of the mortgage applicants are living common-law or married, while only 35% are single or separated.
| Marital Status of Mortgage Applicant | Percentage of Inquiries | |
|---|---|---|
| Married: | 46.9% | |
| Single: | 29.7% | |
| Common-law: | 15.6% | |
| Separated: | 4.7% | |
| Divorced: | 1.6% | |
| Widowed: | 1.6% |
