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| Year | Year to Year Comparison | ** National Contribution |
|---|---|---|
| 2008: | * 8.00% | * 0.01% |
| 2007: | 10.00% | 0.02% |
| 2006: | 22.00% | 0.04% |
| 2005: | 14.00% | 0.02% |
| 2004: | 30.00% | 0.05% |
| 2003: | 16.00% | 0.03% |
The bar graph below represents the volumes of online mortgage applications received by CanEquity in each month for all years combined. The busiest months for mortgages from Stratford happen to occur during our third quarter (represented by the blue bars) with 38.00% while our slowest is the second quarter (represented by the green bars) with 16.00%.
| Rank | Month | Percentage of Inquiries | |
|---|---|---|---|
| 1: | September: | 16.0% | |
| 2: | November: | 14.0% | |
| 3: | January: | 12.0% | |
| 4: | July: | 12.0% | |
| 5: | August: | 10.0% | |
| 6: | April: | 8.0% | |
| 7: | March: | 8.0% | |
| 8: | October: | 8.0% | |
| 9: | June: | 6.0% | |
| 10: | May: | 2.0% | |
| 11: | December: | 2.0% | |
| 12: | February: | 2.0% |

The information below illustrates the busy days for online mortgage applications that were received by our web site. Each day is a representation of the combined 6-year total of all instances of that day. In Stratford the busiest day of the week, with 22.00% of all submissions, is Monday. In comparison, Sunday's are the slowest day with only 6.00% of all inquiries.
| Rank | Day of the Week | Percentage of Inquiries | |
|---|---|---|---|
| 1: | Monday: | 22.0% | |
| 2: | Tuesday: | 20.0% | |
| 3: | Wednesday: | 18.0% | |
| 4: | Friday: | 12.0% | |
| 5: | Saturday: | 12.0% | |
| 6: | Thursday: | 10.0% | |
| 7: | Sunday: | 6.0% |

Stratford mortgage applications are received 24 hours a day on our web site. The following represents the peak hours in the day. The data is taken from all days of all years.
| Time Period (24 Hour) | Percentage of Inquiries |
|---|---|
| 05:00 to 05:59: | 2.0% |
| 07:00 to 07:59: | 2.0% |
| 09:00 to 09:59: | 4.0% |
| 10:00 to 10:59: | 8.0% |
| 11:00 to 11:59: | 8.0% |
| 12:00 to 12:59: | 12.0% |
| 13:00 to 13:59: | 8.0% |
| 14:00 to 14:59: | 8.0% |
| 15:00 to 15:59: | 2.0% |
| 16:00 to 16:59: | 10.0% |
| 17:00 to 17:59: | 8.0% |
| 18:00 to 18:59: | 6.0% |
| 19:00 to 19:59: | 8.0% |
| 20:00 to 20:59: | 4.0% |
| 21:00 to 21:59: | 8.0% |
| 22:00 to 22:59: | 2.0% |

| Online Mortgage Origination for the Province of | Percentage of applications |
|---|---|
| Alberta: | 21.01% |
| British Columbia: | 11.49% |
| Manitoba: | 2.11% |
| New Brunswick: | 2.02% |
| Newfoundland and Labrador: | 1.12% |
| Nova Scotia: | 2.77% |
| Northwest Territories: | 0.30% |
| Nunavut: | 0.08% |
| Ontario: | 48.62% |
| Prince Edward Island: | 0.36% |
| Quebec: | 3.80% |
| Saskatchewan: | 5.60% |
| Yukon Territories: | 0.21% |

| Location | Contribution | |
|---|---|---|
| 048: | ST THOMAS, ON | 0.209% |
| 049: | TIMMINS, ON | 0.193% |
| 050: | GEORGETOWN, ON | 0.189% |
| 051: | ORANGEVILLE, ON | 0.186% |
| 052: | AURORA, ON | 0.183% |
| 053: | STRATFORD, ON | 0.166% |
| 054: | KESWICK, ON | 0.163% |
| 055: | BOWMANVILLE, ON | 0.163% |
| 056: | BROCKVILLE, ON | 0.163% |
| 057: | DUNDAS, ON | 0.143% |
| 058: | TRENTON, ON | 0.143% |
| Mortgage Application Form Type | Percentage of Inquiries | |
|---|---|---|
| First-time Buyer: | 22.0% | |
| Refinance: | 20.0% | |
| Qualification: | 18.0% | |
| No Money Down: | 18.0% | |
| Renewal: | 6.0% | |
| Purchase: | 6.0% | |
| Commercial: | 4.0% | |
| Low Doc: | 2.0% | |
| Recreational: | 2.0% | |
| Variable Rate: | 2.0% | |
| Total Application Types Found: 10 | ||

Average age: 36
Oldest age: 59
Youngest age: 21
The amounts shown below represent the average income of Canadians living in Stratford who have applied for a home loan using the pre-approval application on CanEquity's web site.
| Average annual gross income for | |
|---|---|
| mortgage applicants in Stratford: | $60,609.82 |
| applicants within all of Canada: | $56,347.50 |
| Difference: | $4,262.32 |
| mortgage co-applicants in Stratford: | $37,622.67 |
| co-applicants within all of Canada: | $39,330.70 |
| Difference: | ($1,708.04) |
The information below represents the residential status of people living in Stratford who have applied for a loan using the CanEquity mortgage application.
| Residential Status of Mortgage Applicant | Percentage of Inquiries | |
|---|---|---|
| Rent: | 50.0% | |
| Own: | 46.0% | |
| Other: | 4.0% |

The following pie chart represents the marital status of applicants from Stratford, Ontario using the online mortgage application found at the CanEquity web site. Approximately 64% of the mortgage applicants are living together with someone, while only 36% are single, separated or divorced.
| Marital Status of Mortgage Applicant | Percentage of Inquiries | |
|---|---|---|
| Married: | 50.0% | |
| Single: | 28.0% | |
| Common-law: | 14.0% | |
| Separated: | 6.0% | |
| Divorced: | 2.0% |
