| Year | Year to Year Comparison | ** National Contribution |
|---|---|---|
| 2009: | 20.00% | 0.03% |
| 2008: | 18.18% | 0.02% |
| 2007: | 5.46% | 0.01% |
| 2006: | 14.55% | 0.02% |
| 2005: | 12.73% | 0.02% |
| 2004: | 16.36% | 0.02% |
| 2003: | 9.09% | 0.01% |
| 2002: | 3.64% | 0.01% |
This bar graph represents the volumes of online applications received by CanEquity in each month for all years combined. The busiest months for mortgages from Strathroy usually occur during our first quarter (represented by the brown bars) with 32.73% while our slowest is the fourth quarter (represented by the red bars) with 12.73%.
| Rank | Month | Percentage of Inquiries | |
|---|---|---|---|
| 1: | March: | 20.0% | |
| 2: | January: | 10.9% | |
| 3: | May: | 10.9% | |
| 4: | April: | 10.9% | |
| 5: | June: | 10.9% | |
| 6: | August: | 9.1% | |
| 7: | November: | 7.3% | |
| 8: | September: | 7.3% | |
| 9: | July: | 5.5% | |
| 10: | October: | 3.6% | |
| 11: | December: | 1.8% | |
| 12: | February: | 1.8% |

The bar graph below compares the busy days for online mortgage applications that were received by the CanEquity web site. Each day represents a combined total of all occurrences of that day in the past 5 years. In Strathroy the busiest day of the week, with 30.91% of all submissions, is Wednesday. In comparison, Monday's are the slowest day with only 5.45% of all inquiries.
| Rank | Day of the Week | Percentage of Inquiries | |
|---|---|---|---|
| 1: | Wednesday: | 30.9% | |
| 2: | Tuesday: | 16.4% | |
| 3: | Thursday: | 14.6% | |
| 4: | Saturday: | 12.7% | |
| 5: | Friday: | 10.9% | |
| 6: | Sunday: | 9.1% | |
| 7: | Monday: | 5.5% |

Applications are received 24 hours a day on the CanEquity web site. The time periods below indicates the rush hours in the day. The data is taken from all days of all years.
| Time Period (24 Hour) | Percentage of Inquiries |
|---|---|
| 01:00 to 01:59: | 1.8% |
| 04:00 to 04:59: | 1.8% |
| 05:00 to 05:59: | 5.5% |
| 07:00 to 07:59: | 3.6% |
| 08:00 to 08:59: | 5.5% |
| 09:00 to 09:59: | 5.5% |
| 10:00 to 10:59: | 7.3% |
| 11:00 to 11:59: | 9.1% |
| 12:00 to 12:59: | 10.9% |
| 13:00 to 13:59: | 5.5% |
| 14:00 to 14:59: | 3.6% |
| 15:00 to 15:59: | 3.6% |
| 16:00 to 16:59: | 5.5% |
| 17:00 to 17:59: | 9.1% |
| 18:00 to 18:59: | 7.3% |
| 19:00 to 19:59: | 3.6% |
| 20:00 to 20:59: | 1.8% |
| 21:00 to 21:59: | 5.5% |
| 22:00 to 22:59: | 1.8% |
| 23:00 to 23:59: | 1.8% |

| Online Mortgage Origination for the Province of | Percentage of applications |
|---|---|
| Alberta: | 21.10% |
| British Columbia: | 10.87% |
| Manitoba: | 2.09% |
| New Brunswick: | 2.10% |
| Newfoundland and Labrador: | 1.15% |
| Nova Scotia: | 2.91% |
| Northwest Territories: | 0.32% |
| Nunavut: | 0.08% |
| Ontario: | 48.83% |
| Prince Edward Island: | 0.44% |
| Quebec: | 4.14% |
| Saskatchewan: | 5.07% |
| Yukon Territories: | 0.26% |

| Location | Contribution | |
|---|---|---|
| 056: | STRATFORD, ON | 0.150% |
| 057: | DUNDAS, ON | 0.148% |
| 058: | TRENTON, ON | 0.143% |
| 059: | MAPLE, ON | 0.138% |
| 060: | BRADFORD, ON | 0.131% |
| 061: | STRATHROY, ON | 0.129% |
| 062: | OWEN SOUND, ON | 0.129% |
| 063: | COBOURG, ON | 0.122% |
| 064: | LINDSAY, ON | 0.122% |
| 065: | FORT ERIE, ON | 0.122% |
| 066: | COLLINGWOOD, ON | 0.120% |
| Mortgage Application Form Type | Percentage of Inquiries | |
|---|---|---|
| Qualification: | 23.6% | |
| No Money Down: | 23.6% | |
| Refinance: | 16.4% | |
| First-time Buyer: | 14.5% | |
| Purchase: | 9.1% | |
| Renewal: | 5.5% | |
| Low Doc: | 3.6% | |
| Pre-approval: | 1.8% | |
| Variable Rate: | 1.8% | |
| Total Application Types Found: 9 | ||

Average age: 38
Oldest age: 61
Youngest age: 22
The following figures show the average income of applicants living in Strathroy who have submitted a mortgage inquiry using the CanEquity mortgage application.
| Average annual gross income for | |
|---|---|
| mortgage applicants in Strathroy: | $47,305.39 |
| applicants within all of Canada: | $58,582.39 |
| Difference: | ($11,277.00) |
| mortgage co-applicants in Strathroy: | $34,630.40 |
| co-applicants within all of Canada: | $41,225.82 |
| Difference: | ($6,595.42) |
The information below represents the residential status of people living in Strathroy who have submitted an inquiry using CanEquity's preapproval application.
| Residential Status of Mortgage Applicant | Percentage of Inquiries | |
|---|---|---|
| Rent: | 45.5% | |
| Own: | 38.2% | |
| Other: | 3.6% | |
| No Comment: | 3.6% | |
| Live with parents: | 9.1% |

The following table and pie chart represents the marital status of applicants from Strathroy, Ontario using the preapproval application found on the CanEquity Mortgage web site. Approximately 65% of the mortgage applicants are living with someone, while only 34% are not married or separated.
| Marital Status of Mortgage Applicant | Percentage of Inquiries | |
|---|---|---|
| Married: | 56.4% | |
| Single: | 21.8% | |
| Separated: | 10.9% | |
| Common-law: | 9.1% | |
| Divorced: | 1.8% |
