| Year | Year to Year Comparison | ** National Contribution |
|---|---|---|
| 2011: | 10.45% | 0.01% |
| 2010: | 7.46% | 0.01% |
| 2009: | 16.42% | 0.02% |
| 2008: | 14.93% | 0.02% |
| 2007: | 4.48% | 0.01% |
| 2006: | 11.94% | 0.01% |
| 2005: | 10.45% | 0.01% |
| 2004: | 13.43% | 0.02% |
| 2003: | 7.46% | 0.01% |
| 2002: | 2.98% | 0.00% |
The following depicts the volumes of mortgage applications received by CanEquity in each month for all years combined. The busiest months for mortgages from Strathroy happen to occur during our second quarter (represented by the green bars) with 28.36% while our slowest is the fourth quarter (represented by the red bars) with 19.40%.
| Rank | Month | Percentage of Inquiries | |
|---|---|---|---|
| 1: | March: | 16.4% | |
| 2: | November: | 11.9% | |
| 3: | May: | 10.4% | |
| 4: | August: | 10.4% | |
| 5: | September: | 10.4% | |
| 6: | January: | 9.0% | |
| 7: | April: | 9.0% | |
| 8: | June: | 9.0% | |
| 9: | December: | 4.5% | |
| 10: | July: | 4.5% | |
| 11: | October: | 3.0% | |
| 12: | February: | 1.5% |

The data below displays the busy days for mortgage inquiries that were received by our web site. A combined total of all occurrences of each day are represented for the past 5 years. In Strathroy, the day with the most volume, generating 31.34% of all submissions, is Wednesday. In comparison, Monday's are the slowest day with only 5.97% of all inquiries.
| Rank | Day of the Week | Percentage of Inquiries | |
|---|---|---|---|
| 1: | Wednesday: | 31.3% | |
| 2: | Tuesday: | 14.9% | |
| 3: | Thursday: | 14.9% | |
| 4: | Saturday: | 11.9% | |
| 5: | Friday: | 10.4% | |
| 6: | Sunday: | 10.4% | |
| 7: | Monday: | 6.0% |

In Strathroy, applications are received 24 hours a day via the CanEquity web site. The graph shown below indicates the busy hours within a 24-hour period. The data is taken from all days of all years.
| Time Period (24 Hour) | Percentage of Inquiries |
|---|---|
| 01:00 to 01:59: | 1.5% |
| 02:00 to 02:59: | 3.0% |
| 03:00 to 03:59: | 1.5% |
| 04:00 to 04:59: | 1.5% |
| 05:00 to 05:59: | 4.5% |
| 07:00 to 07:59: | 3.0% |
| 08:00 to 08:59: | 4.5% |
| 09:00 to 09:59: | 4.5% |
| 10:00 to 10:59: | 7.5% |
| 11:00 to 11:59: | 10.4% |
| 12:00 to 12:59: | 9.0% |
| 13:00 to 13:59: | 6.0% |
| 14:00 to 14:59: | 7.5% |
| 15:00 to 15:59: | 3.0% |
| 16:00 to 16:59: | 4.5% |
| 17:00 to 17:59: | 7.5% |
| 18:00 to 18:59: | 7.5% |
| 19:00 to 19:59: | 3.0% |
| 20:00 to 20:59: | 3.0% |
| 21:00 to 21:59: | 4.5% |
| 22:00 to 22:59: | 1.5% |
| 23:00 to 23:59: | 1.5% |

| Online Mortgage Origination for the Province of | Percentage of applications |
|---|---|
| Alberta: | 20.94% |
| British Columbia: | 10.57% |
| Manitoba: | 2.06% |
| New Brunswick: | 2.43% |
| Newfoundland and Labrador: | 1.25% |
| Nova Scotia: | 3.28% |
| Northwest Territories: | 0.40% |
| Nunavut: | 0.10% |
| Ontario: | 48.07% |
| Prince Edward Island: | 0.53% |
| Quebec: | 3.97% |
| Saskatchewan: | 4.94% |
| Yukon Territories: | 0.41% |

| Location | Contribution | |
|---|---|---|
| 058: | TRENTON, ON | 0.145% |
| 059: | SIMCOE, ON | 0.136% |
| 060: | MAPLE, ON | 0.134% |
| 061: | COBOURG, ON | 0.132% |
| 062: | LINDSAY, ON | 0.132% |
| 063: | STRATHROY, ON | 0.126% |
| 064: | OWEN SOUND, ON | 0.125% |
| 065: | FORT ERIE, ON | 0.123% |
| 066: | BRADFORD, ON | 0.121% |
| 067: | PETAWAWA, ON | 0.113% |
| 068: | ANCASTER, ON | 0.106% |
| Mortgage Application Form Type | Percentage of Inquiries | |
|---|---|---|
| No Money Down: | 23.9% | |
| Qualification: | 20.9% | |
| Purchase: | 14.9% | |
| Refinance: | 14.9% | |
| First-time Buyer: | 14.9% | |
| Renewal: | 4.5% | |
| Low Doc: | 3.0% | |
| Pre-approval: | 1.5% | |
| Variable Rate: | 1.5% | |
| Total Application Types Found: 9 | ||

Average age: 39
Oldest age: 77
Youngest age: 22
The following figures show the average income of applicants living in Strathroy who have applied for a loan using the pre-approval application on CanEquity's web site.
| Average annual gross income for | |
|---|---|
| mortgage applicants in Strathroy: | $46,406.17 |
| applicants within all of Canada: | $59,498.47 |
| Difference: | ($13,092.30) |
| mortgage co-applicants in Strathroy: | $34,192.00 |
| co-applicants within all of Canada: | $42,403.13 |
| Difference: | ($8,211.13) |
The information below represents the residential status of people living in Strathroy who have applied for a loan using the pre-approval application on CanEquity's web site.
| Residential Status of Mortgage Applicant | Percentage of Inquiries | |
|---|---|---|
| Rent: | 44.8% | |
| Own: | 38.8% | |
| Other: | 4.5% | |
| No Comment: | 3.0% | |
| Live with parents: | 9.0% |

The following table and pie chart represents the marital status of applicants from Strathroy, Ontario using the mortgage application found on the CanEquity Mortgage web site. In Strathroy, approximately 61% of the mortgage applicants are living common-law or married, while only 38% are single, separated or divorced.
| Marital Status of Mortgage Applicant | Percentage of Inquiries | |
|---|---|---|
| Married: | 53.7% | |
| Single: | 26.9% | |
| Separated: | 9.0% | |
| Common-law: | 7.5% | |
| Divorced: | 3.0% |
