| Year | Year to Year Comparison | ** National Contribution |
|---|---|---|
| 2010: | * 1.79% | * 0.00% |
| 2009: | 19.64% | 0.02% |
| 2008: | 17.86% | 0.02% |
| 2007: | 5.36% | 0.01% |
| 2006: | 14.29% | 0.02% |
| 2005: | 12.50% | 0.01% |
| 2004: | 16.07% | 0.02% |
| 2003: | 8.93% | 0.01% |
| 2002: | 3.57% | 0.00% |
This bar graph illustrates the volumes of mortgage applications received by CanEquity in each month for all years combined. The busiest months for mortgages from Strathroy seem to occur during our first quarter (represented by the brown bars) with 32.14% while our slowest is the fourth quarter (represented by the red bars) with 12.50%.
| Rank | Month | Percentage of Inquiries | |
|---|---|---|---|
| 1: | March: | 19.6% | |
| 2: | January: | 10.7% | |
| 3: | May: | 10.7% | |
| 4: | April: | 10.7% | |
| 5: | August: | 10.7% | |
| 6: | June: | 10.7% | |
| 7: | November: | 7.1% | |
| 8: | September: | 7.1% | |
| 9: | July: | 5.4% | |
| 10: | October: | 3.6% | |
| 11: | December: | 1.8% | |
| 12: | February: | 1.8% |

The information below illustrates the busy days for online mortgage applications that were received by CanEquity. Each day represents a combined total of all occurrences of that day in the past 5 years. In Strathroy, the day with the most volume, generating 30.36% of all submissions, is Wednesday. In comparison, Monday's are the slowest day with only 5.36% of all inquiries.
| Rank | Day of the Week | Percentage of Inquiries | |
|---|---|---|---|
| 1: | Wednesday: | 30.4% | |
| 2: | Tuesday: | 16.1% | |
| 3: | Thursday: | 14.3% | |
| 4: | Friday: | 12.5% | |
| 5: | Saturday: | 12.5% | |
| 6: | Sunday: | 8.9% | |
| 7: | Monday: | 5.4% |

Mortgage applications are received 24 hours a day on our web site. The time periods below indicates the rush hours in the day. The data is taken from all days of all years.
| Time Period (24 Hour) | Percentage of Inquiries |
|---|---|
| 01:00 to 01:59: | 1.8% |
| 04:00 to 04:59: | 1.8% |
| 05:00 to 05:59: | 5.4% |
| 07:00 to 07:59: | 3.6% |
| 08:00 to 08:59: | 5.4% |
| 09:00 to 09:59: | 5.4% |
| 10:00 to 10:59: | 7.1% |
| 11:00 to 11:59: | 8.9% |
| 12:00 to 12:59: | 10.7% |
| 13:00 to 13:59: | 5.4% |
| 14:00 to 14:59: | 3.6% |
| 15:00 to 15:59: | 3.6% |
| 16:00 to 16:59: | 5.4% |
| 17:00 to 17:59: | 8.9% |
| 18:00 to 18:59: | 8.9% |
| 19:00 to 19:59: | 3.6% |
| 20:00 to 20:59: | 1.8% |
| 21:00 to 21:59: | 5.4% |
| 22:00 to 22:59: | 1.8% |
| 23:00 to 23:59: | 1.8% |

| Online Mortgage Origination for the Province of | Percentage of applications |
|---|---|
| Alberta: | 21.21% |
| British Columbia: | 10.79% |
| Manitoba: | 2.11% |
| New Brunswick: | 2.19% |
| Newfoundland and Labrador: | 1.17% |
| Nova Scotia: | 3.03% |
| Northwest Territories: | 0.32% |
| Nunavut: | 0.09% |
| Ontario: | 48.60% |
| Prince Edward Island: | 0.46% |
| Quebec: | 4.12% |
| Saskatchewan: | 5.02% |
| Yukon Territories: | 0.28% |

| Location | Contribution | |
|---|---|---|
| 059: | MAPLE, ON | 0.136% |
| 060: | BRADFORD, ON | 0.130% |
| 061: | COBOURG, ON | 0.125% |
| 062: | LINDSAY, ON | 0.125% |
| 063: | OWEN SOUND, ON | 0.125% |
| 064: | STRATHROY, ON | 0.123% |
| 065: | FORT ERIE, ON | 0.114% |
| 066: | PETAWAWA, ON | 0.114% |
| 067: | COLLINGWOOD, ON | 0.112% |
| 068: | BOLTON, ON | 0.112% |
| 069: | LASALLE, ON | 0.108% |
| Mortgage Application Form Type | Percentage of Inquiries | |
|---|---|---|
| No Money Down: | 25.0% | |
| Qualification: | 23.2% | |
| Refinance: | 16.1% | |
| First-time Buyer: | 14.3% | |
| Purchase: | 8.9% | |
| Renewal: | 5.4% | |
| Low Doc: | 3.6% | |
| Pre-approval: | 1.8% | |
| Variable Rate: | 1.8% | |
| Total Application Types Found: 9 | ||

Average age: 38
Oldest age: 61
Youngest age: 22
The numbers below represent the average income of Canadians living in Strathroy who have applied for a mortgage loan using the CanEquity mortgage application.
| Average annual gross income for | |
|---|---|
| mortgage applicants in Strathroy: | $47,859.28 |
| applicants within all of Canada: | $58,950.13 |
| Difference: | ($11,090.85) |
| mortgage co-applicants in Strathroy: | $33,403.50 |
| co-applicants within all of Canada: | $41,517.38 |
| Difference: | ($8,113.88) |
The information below represents the residential status of people living in Strathroy who have applied for a mortgage loan using the pre-approval application on the CanEquity Mortgage web site.
| Residential Status of Mortgage Applicant | Percentage of Inquiries | |
|---|---|---|
| Rent: | 44.6% | |
| Own: | 39.3% | |
| Other: | 3.6% | |
| No Comment: | 3.6% | |
| Live with parents: | 8.9% |

The following pie chart represents the marital status of applicants from Strathroy, Ontario using the mortgage application found on the CanEquity Mortgage web site. In Strathroy, 66% of the mortgage applicants are either married or living common-law, while only 33% are not living with someone.
| Marital Status of Mortgage Applicant | Percentage of Inquiries | |
|---|---|---|
| Married: | 57.1% | |
| Single: | 21.4% | |
| Separated: | 10.7% | |
| Common-law: | 8.9% | |
| Divorced: | 1.8% |
