| Year | Year to Year Comparison | ** National Contribution |
|---|---|---|
| 2010: | * 4.12% | * 0.02% |
| 2009: | 29.41% | 0.12% |
| 2008: | 11.18% | 0.04% |
| 2007: | 15.88% | 0.06% |
| 2006: | 12.94% | 0.05% |
| 2005: | 11.77% | 0.05% |
| 2004: | 6.47% | 0.03% |
| 2003: | 5.88% | 0.02% |
| 2002: | 2.35% | 0.01% |
This graph depicts the individual monthly volume history for Internet applications originating from Waterloo, ON.

The graph below illustrates the volumes of online mortgage applications received by CanEquity in each month for all years combined. The busiest months for mortgages from Waterloo mostly occur during our first quarter (represented by the brown bars) with 29.41% while our slowest is the fourth quarter (represented by the red bars) with 20.59%.
| Rank | Month | Percentage of Inquiries | |
|---|---|---|---|
| 1: | February: | 12.9% | |
| 2: | May: | 11.2% | |
| 3: | April: | 11.2% | |
| 4: | October: | 11.2% | |
| 5: | January: | 9.4% | |
| 6: | August: | 8.8% | |
| 7: | March: | 7.1% | |
| 8: | September: | 7.1% | |
| 9: | July: | 6.5% | |
| 10: | December: | 5.9% | |
| 11: | June: | 5.3% | |
| 12: | November: | 3.5% |

The graph below displays the busy days for online inquiries that were received by the CanEquity web site. Each day represents a combined total of all occurrences of that day in the past 5 years. In Waterloo the most busy day of the week, with 22.35% of all inquiries, is Monday. In comparison, Sunday's are the slowest day with only 7.65% of all inquiries.
| Rank | Day of the Week | Percentage of Inquiries | |
|---|---|---|---|
| 1: | Monday: | 22.4% | |
| 2: | Tuesday: | 21.2% | |
| 3: | Wednesday: | 18.2% | |
| 4: | Saturday: | 12.4% | |
| 5: | Thursday: | 10.6% | |
| 6: | Friday: | 7.7% | |
| 7: | Sunday: | 7.7% |

Applications are received 24 hours a day on the CanEquity web site. The following indicates the rush hours within a 24-hour period. The data is taken from all days of all years.
| Time Period (24 Hour) | Percentage of Inquiries |
|---|---|
| 02:00 to 02:59: | 0.6% |
| 05:00 to 05:59: | 0.6% |
| 06:00 to 06:59: | 1.8% |
| 07:00 to 07:59: | 1.8% |
| 08:00 to 08:59: | 9.4% |
| 09:00 to 09:59: | 8.2% |
| 10:00 to 10:59: | 5.9% |
| 11:00 to 11:59: | 4.7% |
| 12:00 to 12:59: | 5.3% |
| 13:00 to 13:59: | 8.8% |
| 14:00 to 14:59: | 7.1% |
| 15:00 to 15:59: | 4.1% |
| 16:00 to 16:59: | 3.5% |
| 17:00 to 17:59: | 7.6% |
| 18:00 to 18:59: | 5.9% |
| 19:00 to 19:59: | 8.8% |
| 20:00 to 20:59: | 5.3% |
| 21:00 to 21:59: | 4.1% |
| 22:00 to 22:59: | 3.5% |
| 23:00 to 23:59: | 2.9% |

| Online Mortgage Origination for the Province of | Percentage of applications |
|---|---|
| Alberta: | 21.10% |
| British Columbia: | 10.87% |
| Manitoba: | 2.09% |
| New Brunswick: | 2.10% |
| Newfoundland and Labrador: | 1.15% |
| Nova Scotia: | 2.91% |
| Northwest Territories: | 0.32% |
| Nunavut: | 0.08% |
| Ontario: | 48.83% |
| Prince Edward Island: | 0.44% |
| Quebec: | 4.14% |
| Saskatchewan: | 5.07% |
| Yukon Territories: | 0.26% |

| Location | Contribution | |
|---|---|---|
| 019: | ETOBICOKE, ON | 0.542% |
| 020: | KINGSTON, ON | 0.533% |
| 021: | NORTH YORK, ON | 0.481% |
| 022: | MARKHAM, ON | 0.448% |
| 023: | AJAX, ON | 0.406% |
| 024: | WATERLOO, ON | 0.399% |
| 025: | THUNDER BAY, ON | 0.397% |
| 026: | PETERBOROUGH, ON | 0.397% |
| 027: | WHITBY, ON | 0.378% |
| 028: | SAULT STE MARIE, ON | 0.369% |
| 029: | SUDBURY, ON | 0.359% |
| Mortgage Application Form Type | Percentage of Inquiries | |
|---|---|---|
| Qualification: | 24.7% | |
| First-time Buyer: | 23.5% | |
| No Money Down: | 11.2% | |
| Renewal: | 10.6% | |
| Refinance: | 10.0% | |
| Purchase: | 9.4% | |
| Variable Rate: | 3.5% | |
| Low Doc: | 2.4% | |
| Pre-approval: | 2.4% | |
| Other: | 2.4% | |
| Total Application Types Found: 13 | ||

Average age: 36
Oldest age: 70
Youngest age: 20
The amounts shown below represent the average income of people living in Waterloo who have applied for a mortgage loan using the CanEquity mortgage application.
| Average annual gross income for | |
|---|---|
| mortgage applicants in Waterloo: | $61,139.90 |
| applicants within all of Canada: | $58,582.39 |
| Difference: | $2,557.51 |
| mortgage co-applicants in Waterloo: | $40,621.54 |
| co-applicants within all of Canada: | $41,225.82 |
| Difference: | ($604.28) |
The table and pie chart below represents the residential status of people living in Waterloo who have applied for a home loan using CanEquity's preapproval application.
| Residential Status of Mortgage Applicant | Percentage of Inquiries | |
|---|---|---|
| Rent: | 52.9% | |
| Own: | 37.1% | |
| Other: | 1.8% | |
| No Comment: | 2.4% | |
| Live with parents: | 5.9% |

The following table and pie chart represents the marital status of applicants from Waterloo, Ontario using the mortgage preapproval application found on the CanEquity Mortgage web site. Approximately 62% of the mortgage applicants are either married or living common-law, while only 36% are single or separated.
| Marital Status of Mortgage Applicant | Percentage of Inquiries | |
|---|---|---|
| Married: | 52.9% | |
| Single: | 29.4% | |
| Common-law: | 10.0% | |
| Divorced: | 5.9% | |
| Separated: | 1.2% | |
| Widowed: | 0.6% |
